Nearly 100 Million Yuan For All Trademarks? "Mountain City Card"

Carlsberg, which defeated Huarun snowflake and Budweiser InBev's two biggest rivals and wished to take the 12.25% Chongqing beer (600132, closing price 37.29 yuan) stake in the heavy beer group into the bag, has already been eager to join Chongqing beer as soon as possible. Although the paction has not yet been approved by the relevant departments, the relevant matters agreed by the two sides of the trade have entered the implementation stage.

Chongqing beer announced today (June 18th) that the agreement will be pfered at a price of 99 million 200 thousand and 600 yuan, which is still the "Shan Cheng" brand of beer, which is held by heavy beer group, the largest shareholder of the company.

Nearly 100 million yuan for all trademarks

The announcement shows that Chongqing beer will be sold at the price of 99 million 200 thousand and 600 yuan by the heavy beer group's "Shan Cheng" beer series trademark and associated trademark.

Heavy beer group is currently the largest shareholder of the company, holding 156 million shares of the company, a total of 32.25% shares.

According to the assets assessment report of the relevant intermediary organizations, the assessment value of the registered trademark of "Shan Cheng" beer series as of December 31, 2009 was 260 million yuan, and the 127 trademarks registered "Sitwell" and "heavy beer" for the registered trademark of "Shan Cheng brand" beer series were 400 thousand and 600 yuan in December 31, 2009.

The independent financial advisor report on the contribution ratio of heavy beer group and heavy beer to the registered brand value of "Shan Cheng" Beer Series issued by the Economic Information Consulting Co. Ltd. shows that the value contribution of "Shan Cheng" brand beer is divided into qualitative sections in each time interval and quantified according to the actual input. The present value of the heavy beer group and Chongqing beer's input to the "hill city" brand beer brand is simulated. The proportion of the contribution of the heavy beer group to the valuation value of the registered trademark of the "mountain city" brand beer series is 38%, that is, 98 million 800 thousand yuan. The contribution ratio of Chongqing beer to the evaluation value contribution of the "hill city" brand registered trademark is 62%, that is 161 million yuan. And the natural born people in Shenzhen

An annual expenditure of 800 thousand yuan is charged for trademark use.

The announcement is expected in the market.

On the 11 th of this month, Chongqing beer announced the results of the pfer of 12.25% shares of the heavy beer group, and Carlsberg won the share price with a price of 40.22 yuan / share and a total of 2 billion 400 million yuan.

After the completion of the equity pfer, Carlsberg will share the 29.71% stake in Chongqing beer with the second largest shareholder of Chongqing brewery, Carlsberg Chongqing Limited, and become the largest shareholder of Chongqing beer.

In the agreement on pfer of shares signed by traders at the time, it was agreed that the heavy beer group should pfer the series of registered trademarks such as "mountain city" to Chongqing beer as soon as possible, and today's announcement also means that Chongqing beer has finally put the trademark back in the bag.

Public information shows that Chongqing beer has been producing "Shan Cheng brand" beer since its inception. In 2009, the output of "Shan Cheng brand" beer was 592 thousand tons, and its sales volume was 1 billion 330 million yuan, accounting for 60.82% of the total sales volume of beer business in that year.

But for a long time, the company has no ownership of the registered trademark of "Shan Cheng" beer series.

When Chongqing beer was listed on the Shanghai Stock Exchange in 1997, the heavy beer group licensed Chongqing beer to use the "Shan Cheng brand" registered trademark in the form of a license agreement. In 2004 ~2009, the Chongqing beer paid the "Shan Cheng brand" registered trademark usage fee to the heavy beer group every year in accordance with the standard of 800 thousand yuan / year.

Chongqing beer said that by acquiring the registered trademark of "Shan Cheng brand" beer series, the company will solve the separation of the right to use the trademark and ownership of the major products, ensure the integrity of the assets of the company, resolve the operational risks that may be brought to the company by intangible assets, and make it possible for the company to rapidly expand its capacity, increase sales and market share through authorized use and paid cooperation.