2010 Innovation And Value Added In Garment Industry

We often wonder why China is in the international arena.

In July 8th, the "Wool Innovation and added value" theme of the Merino wool forum was held in Shanghai.

This forum discusses how to enhance the added value from all aspects of the whole industrial chain from raw materials to consumers, how to better occupy a favorable position in the value chain, and enable enterprises to develop faster.

We can provide the best wool.

In the past 40 years, in order to satisfy

The genetics and environment of sheep determine the characteristics of wool. Australian wool is of high grade, white and bright, uniform curl on wool length, and will not break under normal pressure.

Through the computer recording system and DNA identification, we can pick out some satisfactory characteristics of artificial pregnancy in existing herds and pastures, all of which have accelerated the genetic improvement of Australian sheep.

However, maintaining the quality and value of superfine wool requires a fine rangeland management system.

The type of grass and the time of grazing are also very important.

The label can trace every packet of wool and its pasture.

Each member of the Australian super wool shepherd association has a unique membership number. We endorse every packet of wool and print the number and our trademark on the bag.

At the same time, the pasture of sheep's life in Australia's super wool shepherd association is very pure and free from dark and other fiber pollution.

The scissors factories also avoid pollution. We cut the wool according to the type, characteristics, fineness and whiteness.

After shearing, the wool is re tested, certified, sold and shipped to the wool washing plant.

In English, there is a very famous saying "innovation or extinction". If you repeat the same thing over and over again and expect different results, this is obviously impossible.

So we need to keep changing.

Especially in the fashion industry, we can see that fashion itself is changing. People must wear new things.

Therefore, two times a year, we will cooperate with other partners to introduce some new products to consumers.

How can we decide which new products to develop? What brings us inspiration? In fact, there are many aspects. First, we need to see the needs of consumers. Second, the change of consumer attitudes, for example, consumers are paying more and more attention to environmental protection; third, changing lifestyles constantly, people want more and more gentle clothing.

There are also breakthroughs and developments in the economic environment and technology, such as the impact of nanotechnology on our industry.

Change is constantly emerging, and the innovation we are doing now is working hand in hand with China and partners from all over the world.

We should first reduce carbon dioxide emissions and spend a lot of energy on clothing care, such as washing. So we have to add new processes. Now we can wash them in cold water and do them very quickly, and we do not need to iron them.

We talked about innovation. In fact, the most important innovation lies in the quality of wool itself. It is natural, biodegradable and sustainable.

Wool is warm in winter and cool in summer, allowing your skin to breathe freely. It can absorb peculiar smell and has natural elasticity.

We will see that the wool itself is like a small spring, so we do not need to add elastic fibers.

Wool fabric is able to protect you from UV and natural moisture absorption.

In the final analysis, wool itself is the innovation of nature.

China's wool spinning has gone global.

Ruyi, founded in 1972, originally started from wool spinning and has always been the manufacturer of high-end products in wool textile industry.

Since the establishment of Ruyi company, technology innovation has been attached great importance to.

As early as the late 90s, Ruyi was awarded the two prize of national science and technology progress. Especially last year, Ruyi textile technology has won the first prize of national science and technology progress. It can be said that it has won the highest award in the historical period.

Wool fiber is a very high end fiber.

In the past few decades, some research institutes have also tried to find a good way to make wool into a more high-grade fabric and have a lighter performance. We invented the long drawn technology of wool, but the properties of the wool have changed after long drawing.

After the advent of Ruyi spinning technology, it can be said that the technology of wool fiber processing is very easy.

At present, the wool can be processed into 500 or more yarns. This fabric has been thinner and thinner to the effect of the cicada. This technology will bring a higher request to the textile industry, and even to the field of garment processing, and will promote the upgrading of the garment industry technology.

At the same time, the breakthrough of the technical principle, the equipment in spinning, and some cooperation with some enterprises will drive the upgrading of the domestic textile machinery industry.

These new products have been welcomed by the industry both at home and abroad.

Thanks to the invention of this technology, Ruyi also became the first Chinese fabric company to join the PV exhibition in Europe.

PV is a relatively high-end exhibition made up of more than 1000 enterprises in Europe. This exhibition is very strict in terms of innovation ability, customer structure and product quality, so joining such a high-end exhibition also shows that Chinese enterprises have made changes from manufacturing to creation in the process of manufacturing and manufacturing.

Not all Chinese companies are so low-end and innovative.

China also has a large number of enterprises with innovative ability and high quality and high added value products.

After decades of development, China's textile industry, especially in the field of wool spinning, has reached the leading position and level.

Product development should be ahead of customer demand.

There are two major tasks for producing knitted yarns.

The first task is how to give full play to the advantages of wool and communicate with designers and policy-makers of sweater factories to make their products use wool yarns.

The second task is how to participate in international market competition, improve their share in the international market and increase the added value of upstream and downstream.

The construction of new Australia has nearly 20th anniversary this year, and the product development is divided into three stages.

The first stage was in 1995, we developed mercerized shrink resistant yarn.

Until now, the output of new Australian mercerized shrink proof yarn is still very large. The second stage is 2000, and new Australian developed yarn for spring and summer to make up for the vacancy of spring and summer wool yarn.

Until now, we have introduced two yarns of spring, summer, autumn and winter each year. The third stage is the development of Baslon yarns from 2003.

Through the development of this yarn, we can say that the level of our knitting yarns is basically at the same level as the top yarns of foreign counterparts.

These three stages are currently guiding the trend of the whole product in new Australia.

Of course, there are quite a wide variety of yarns in the development of new Australian varieties.

Now we can use Australian wool to provide yarns in large scale and provide products to some of the world's major brands.

What we used to say in spinning mills is that I can do anything you want.

Sometimes you can't do it, you can do it first.

Now we want to become what I do is what you want, push our things out and guide the market.

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Full understanding of wool fiber

Wool fiber itself is a very noble and preferential fiber.

As for wool fiber, we are fully aware of it as a practitioner of wool industry.

However, wool fabrics are losing their dominant position in the market.

As a promoter of wool fiber or a practitioner, I believe that wool fiber should be fully understood.

The sunshine fashion men's clothing of our company fully embodies the characteristics of high quality and comfortable wearing of wool fiber, and satisfies everyone's pursuit of green, low carbon and environmental protection needs.

Wool is also an environmentally friendly fiber, which determines that we must give it higher added value.

We used to have antistatic and ironing products, but people's needs are constantly changing, so we have to constantly innovate.

Last year, AWI jointly developed a spray suit with us. It can be said to be both environmentally friendly and crease free.

It turned out to be machine washable suits, and now this product is disposable.

Such products can continuously make wool display its characteristics, or create new value.

Because the demand of consumers is not just material. Before wool products are the basic functions of keeping warm and covering up, but now they are fashionable, beautiful and have many emotional needs. Therefore, we should give the wool more fashionable and practical new functions to create new value for them.

As a business operator, we must change our concept.

I used to revolve around factories and workers. Now I think we must revolve around talents. Therefore, the first is that we must change our ideas. The second is how to make good use of talents.

From the production chain to the creation of brand, and then to open shop, I think it is the key to make good use of high-end talents. It is necessary for enterprises to select, train, cultivate, utilize and retain high-end talents.

Because the focus of our work shifted, so the management strategy of high-end talent also needs to be changed.

The third point is that the allocation of resources has also changed.

The original is around factories and production costs, but the next concept is to focus on customers and around consumers.

We allocate our resources with consumers' focus, including the structure of our company and the allocation of managers' time.

To make a brand, no matter from product innovation to service, logistics and information pmission, we must make breakthroughs through our high-end talents.

So I think we should make some adjustments in the management of resources and manpower.

Combination of wool and fashion can reflect value.

It was founded in 1994 and now has two brands, targeting the female market and the male market respectively.

Unlike other enterprises, we are not from manufacturing to brand management, but from the beginning to focus on brand management.

No matter the product and brand image, we try to show our understanding of clothing and the understanding of life in our own way to our guests.

We think that clothing is not only material, but also responsive to people's attitudes, and we choose products that we like.

A few days ago, I saw media reports about our new store in New York. Many media said that Jiangnan cloth began to enter the foreign market. In fact, many overseas stores wanted to know the brand through various channels. After inspecting the local market, we just responded to this demand.

Similarly, the use of wool in clothing is also the case, adapting to the needs of consumers.

In 2004, sweater was a professional category. In a short span of 6 years, the total category of wool products accounted for about 30% of our total category, which was recognized and loved by the vast number of consumers.

Why do the woollen sweaters of Jiangnan cloth have such rapid development? Actually, there are two reasons. On the one hand, pure wool is the main fabric. When applied and produced, we adopt fast design and production, from the development of new products to the short production cycle, usually about 3 months.

From the application of new products to meet the needs of the market; the second is to combine the fashion elements, personality and interest, make bold changes in the structure, give full play to the performance of the yarn itself, bring comfort to consumers while also reflect the surprises of change.

China's wool textile industry has high international dependence.

China's wool textile industry occupies a pivotal position in the world. Because of the rapid development of our wool textile industry, we have become the largest wool processing country in the world, and the processed wool now accounts for 35% of the world's wool processing.

With the development of our country's economy, the consumption of wool is also increasing. Now our wool consumption accounts for 20% of the world's wool consumption.

Although our wool textile industry develops very fast, but because our country's wool industry develops very slowly, so our raw material wool depends on the import. Now, about 80% of our wool consumption comes from abroad.

For the wool textile industry, we are an industry with high dependence on the international market.

Our industry faces a lot of challenges, because the recognition of wool consumption is not very strong.

But our advantage companies are working very hard.

How to pform our efforts and highlights into the upgrading of the competitiveness of the whole industry chain, I think this is very important.

This not only requires the government to create a more relaxed environment for the development of our enterprises and industries, but also give us support for the growth of these advantageous enterprises. These are very important.

We also look forward to the greater role of national policies in this regard.

Use wool to pay attention to the new way of life.

As an outdoor Brand Company, we pay more attention to consumers, focus on the psychology of consumers, and focus on creating good terminals.

We believe that only in this way can we create high added value in order to truly lead the market.

What I interpret is a concept, people's way of life is changing.

Therefore, as a brand, we need to pay attention to consumers and pay attention to such a change in the state of life.

What is the relationship between outdoor and wool? Perhaps in most people's understanding, outdoor is going out, as long as it is not indoors.

In fact, this is closely related to the pace of modern life.

As a wool, it is a natural idea in itself, and is itself an environmentally friendly and natural material.

We also hope that through the wool product, we can really graft the outdoor and the city, and truly meet the needs of the consumers under the new concept of life.

Wool has good natural properties, such as renewable, environmentally friendly, warm, cool and comfortable in winter.

In the open air, because consumers are in a state of movement, consumers are most concerned about comfort.

The comfort of sports includes some special functions, such as quick drying, sweating and deodorizing, which are the natural characteristics of wool.

So we think that outdoor, natural, wool, consumer and new lifestyles are a modern state.

We must innovate and subvert people's traditional cognition.

Now we have boldly put forward "who can not wear wool in summer" at the terminal and some professional websites.

We also organize our own teams to promote more and more people to experience the feeling of wearing wool in summer.

In fact, the fashion sense, elasticity, luxury and drape of this wool can really make people feel that the outdoor brand is also very fashionable and diversified.

We want to change the traditional understanding of wool to consumers, that is, let consumers not fully believe in today's praise. In fact, we have taken a new step in the terminal.

We must create new ideas, create terminals, pay attention to the needs of consumers, and truly bring wool products to consumers in the open, so that we can truly feel the characteristics of wool products.

We should increase the added value of wool from the industrial chain.

In fact, our entire wool textile industry chain has been very complete, from sheep raising to spinning to weaving.

The fabric of superfine wool is spun into only 250 grams of fabric per square metre, and then the fabric is turned into products through technological progress, and then these products are used to meet the needs of all kinds of people in changing fashion.

In fact, every link can increase its added value, so that enterprises can get higher returns, and more importantly, they provide our consumers with increasingly diverse products.

Fashion itself, as an important symbol of people's life style in the twenty-first Century, has certain cultural characteristics. One of its characteristics is to make our life colorful through such changes.

We need to rely on innovation to get higher added value. For our wool textile industry, it is based on technology, with the innovation of art and design as a selling point, and then how to better carry forward the art, technology and economy together to create more value-added.

More importantly, we need to do some work on fashion value chain.

That is to say, we should try our best to win a high position in the value chain.

In other words, we need to expand the cultural connotation of wool products, so that its regeneration value can go to the high end.

In fact, since 90s, we are the largest producer and exporter of garments in the world.

We have the largest population in the world, which means that China is the largest potential market for Woollen Textiles consumption.

Under such a background, how do we start from the fashion forecast to the high-end consumption in our textile and garment industry, in fact, there is a rule in the wool textile industry.

In this rule, how we get greater voice through innovation becomes a very important task in the industry.

We will also see that with the diversification of our fiber, there are more and more fiber products now, and the proportion of wool fabrics is decreasing. How can we curb such momentum and make wool garments and wool garments more acceptable to consumers?