Clothing 9 Points: The Real Rival Of Chinese Clothing Emerges

"Clothing 9 points" take you the most fresh industry information, the most popular business dynamics!

Daily 9 o'clock, industry information is in control!

09, 2, you will see: resolution: who is the real opponent of Chinese clothing?

The Ministry of industry and industry has adjusted the industry standards. 8 garment standards have changed.

Women's wear: Fashion match between local brand and pseudo foreign brand, ethnic costume Fair: traditional fashion into fashion elements.

Introduction: CHIC2011 is walking on the way to the treaty. Before this grand international fashion Party is solemnly opened, the Chinese clothing brand with rising status should be clear. Who is the biggest rival?

Is it a big international card?

Or commercial channels, consumers, or domestic counterparts?

Comment: Chinese clothing has long been the object of following, imitation and catching up with famous foreign brands.

Apart from the international brand itself, the domestic consumers' preference for international brands and the increasingly fierce competition in the domestic market have also been regarded as a great challenge for the domestic clothing brands.

Throughout the 30 years of development, there are many obstacles to Chinese clothing. But who is the real opponent of Chinese clothing?

Introduction: in the first batch of industry standard revision plans announced in 2010 by the Ministry of industry and commerce, a total of 8 clothing standards will be formulated or revised, including knitted thermal underwear, knitted shirts, knitted casual wear, clothing CAD technical specifications, clean room clothing (3 related standards) and jacket standards.

Comments: in recent years, in order to resist trade barriers in developed countries, the formulation and revision of China's garment industry standards, while referring to international standards, is also improving domestic related policies, hoping that these systems can restrain individual enterprises' improper conduct in time and point out the right direction for the development of garment enterprises.

Introduction: in the fashion world of "worshipping foreign things", counterfeit brand and pseudo internationalization have always been "secret weapons" for many clothing enterprises and brands to lead the market. However, in Shenzhen, there is a fashion enterprise and brand in the opposite way. At the same time, she accurately grasps the pulse of the world fashion trend, and has stepped out a road of localization, nationalization and differentiation, and marched into the world with the taste of "the most native".

She is OZZO Ernie.

Comment: China's clothing consumption market is huge, but it is in the embarrassing situation that foreign brands occupy most of the country for a long time. How to break away from local brands has become a problem for the industry to think about. Let's take a look at the fashion match between Ernie women's clothing and "pseudo ocean brand" today.

Introduction: the 2011 spring and summer ethnic costumes fair, known as "traditional costumes and rural customs", was held from 27 to 29 in the exhibition center of Salzburg, a famous city in northern Austria.

177 exhibitors from various countries in the Alps participated in the Expo, including 72 exhibitors in Austria and 105 exhibitors in other countries.

Comments: as the process of economic globalization continues to accelerate, the traditional costumes fair in Salzburg, Austria, presents a trend of "fashion".

Traditional ethnic costumes will inevitably encounter certain impact.

For us, it may be even more important to maintain the eternal charm of traditional costumes in the fashion world.