The Bund Has Become A Famous Luxury Brand Gathering Area.

With Chanel, Prada, etc.

Rolex flagship store opens at the end of the year

The building of "the Bund 27" was built in 1920 by the Jardine foreign exchange headquarters, which is now managed by the Roosevelt foundation of the United States. Its location is high-end catering and retail.

According to Zhou Lan, marketing department of Roosevelt Commercial Co., Ltd., the project was opened in mid July and is expected to open in the middle of this month.

According to the introduction, "

Zhou Lan said that after the renovation of the entire building, the original part of the old building was retained. On the eighth floor, an outdoor viewing platform of about 2000 square meters was added. The customers could enjoy the scenery along the Huangpu River through the 270 degree viewing angle.

The two cellar has collected 2500 varieties of foreign wine, about twenty thousand bottles, ranging from 65 yuan to 500 thousand yuan.

VIP members can also store wine in the exclusive wine cabinet to keep wine quality.

The three level Roosevelt private club is a top private business club open only to members. It has rooms named by Roosevelt and five star restaurants, cigar bar, leisure bar, private banquet hall, etc.

At present, 27 of the Bund's restaurants mainly consist of business clubs and high-end restaurants, of which 30% are Chinese food and 70% are western food and beverage.

Zhou Lan said that the per capita consumption of the first floor is around 100 yuan, the VIP club club on the third floor needs 1000 yuan, and the outdoor balcony on the eighth floor costs 300 yuan to 500 yuan per person.

In addition, when the the Bund 27 was renovated in 2008, the Roosevelt foundation of China, which is responsible for the project's investment, has revealed that it will introduce the Fifth Avenue department store, which will become the first in Shanghai and even in China.

However, Fifth Avenue was almost bankrupt because of the financial crisis, and this slowed down its pace of entering China. The plan for entering the Bund No. 27 became a bubble. Finally, the Roosevelt fund signed Rolex instead of Fifth Avenue.

It is reported that Rolex, the Bund's first floor retail area 27, is the largest flagship store in the world with an area of 1000 square meters. It is expected to open at the end of this year.

"Hui Gong hall" will enter ampere

In addition, the the Bund source business circle, another large tenant, is located in Old Summer Palace Road, Beijing East Road, Suzhou South Road, and Huqiu Road, Rockefeller the Bund source.

It is understood that the the Bund Rock source is a project jointly developed by [1.181.72%] and Rockefeller International Group, which includes Ampere Hiroyuki, the Asian Literary building, the young women's club building, the blue heart building, the real light building, the Guang Xue building, the Guang Lu theater, the Old Summer Palace apartment, the Hami building, the Concord building and the Zhong Shi building, and 11 other historical conservation buildings.

In the future, this area will build a multi-functional comprehensive business district, including art galleries, personalized hotels and restaurants, high-end brand flagship stores and apartments, office buildings and so on.

According to the project developer, the total amount of Rock the Bund source project is nearly 100 thousand square meters, including 30 thousand square meters of retail area, 16 thousand square meters of food and beverage, 12 thousand square meters of Hope Land Executive Serviced Apartment, and 37 thousand square meters of office space.

At present, the renovation of many old buildings in Rock's the Bund source project has come to an end.

Among them, the ampere bank on Old Summer Palace road has started investment, one to two floors for commercial retail, and three to four floors for high-end dining.

At present, the high-end restaurant brand "Hui Gong hall" under Xiaonan flag has been signed and settled. The restaurant will officially open in October.

In addition, commercial retail, Rock the Bund will be dominated by luxury goods, the main street in the new and old buildings is designer brand, and Huqiu road is the fashion brand.

It is understood that at present, the source of Rock the Bund has been renovated in addition to the the Bund Art Museum. Most of the buildings are still being renovated. The old buildings are expected to be put into use in the second half of next year after being renovated, and the new buildings will be built after the Expo, which will be sold in advance next year.

In addition, the Yifeng mansion, located at the corner of Beijing East Road and Old Summer Palace Road, is a famous old landscape architecture, which was completed in 1911.

It is understood that Yifeng building will also be pformed into a shopping mall, positioned as high-end.

Deng Rushun, director of Jones Lang LaSalle Shop Director Responsible for project leasing, said the shopping malls will introduce formats including retail, entertainment and catering, mainly because of the white-collar workers who work in the Bund, so the per capita consumption of the catering sector is around 100 yuan.

In addition, the mall will introduce some luxury brands in addition to the introduction of Asian Designers' advanced uniforms, and each designer has his own store.

In addition, there are also international brand clubs.

It is reported that Yifeng building will become an integrated commercial project of art and Commerce in the future, and the rental rate has reached 50%.