Gold Foil Lets Him Start His 5 Thousand Business And Sell Tens Of Millions Of Dollars Every Year.

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The word "gold" comes from Sanskrit, which means radiation. In Latin, the meaning of gold foil is dawning.

Guo Huachao, 38, calmly introduced gold foil.

As a founder of gold foil in Shenzhen, 10 years ago, he brought 5000 yuan to South Shenzhen, and he earned 500 thousand in the first year.

When his career was developing rapidly, an investment failure almost lost him.

At the moment, he claims to be "hardworking and brave", "bringing 5000 yuan to shore again", quietly starting the "two pioneering work", although there is a long way to go from the past glory, but the gold foil has let Guo Huachao see the dawn again.

April 14th has profound implications for Guo Huachao.

Ten years ago, Guo Huachao started his own business in Shenzhen.

5000 yuan in Shenzhen

Doing business and climbing 37 storeys

"When I came to Shenzhen, I bought the station ticket."

After ten years, Guo Huachao clearly remembered his trip to the south.

"I brought 16 people to rent a private house as a workshop in Bai Shi Zhou."

The 160 square meter peasant house spent 2200 yuan on Guo Huachao's monthly rent and he only brought 5000 yuan.

"At that time, I had never worked in Shenzhen and had never been to any other country, and I could not rely on any relationship, nor had I ever had any investment experience."

But he still came to Shenzhen with the gold foil technology known as the "one China".

Guo Huachao divided his life into three parts.

Before the age of 18, Guo Huachao was only a peasant teenager in Dangshan, Anhui. He joined the army at the age of 18 and went to Nanjing. He won the title of "a pen in the barracks" after winning a good essay, and became a "city man" in Nanjing successfully.

First as a grass-roots secretary, then became a television reporter, Guo Huachao is in the reporter's life encountered the change of his life's gold foil.

Gold foil is the product of alchemy, and Nanjing, formerly known as the Eastern Jin Dynasty, is also regarded as the birthplace of gold foil. The Nanjing gold foil group is the first in the world to take up 30% of the world market share.

At that time, Guo Huachao signed a 5 year agreement with the Nanjing gold foil group and rented the group's right to operate in the Pearl River Delta region.

"Sleep on the big floor, smoke the TME, drink Erguotou and eat peanuts."

Guo Huachao described the scene of life in that year, but the more vivid description was how to break through the market: to go out to run alone and to sit in the middle of Pakistan (only by saving money and not playing).

What is more impressive to Guo Huachao is that some residents complained about their production in the living area. As a result, the police station closed the night with the boss and the staff.

In addition, Guo Huachao's first business in Shenzhen was also "white labor": the order of 8000 yuan was taken away from the part-time salesman because he trusted others.

But Guo Huachao is coming down.

At the end of the year, we finished more than 100 million yuan, and the profit was 500 thousand.

Guo Huachao never forgot the scene. In order to win the business of "News Building", he went to the gate 40 times and carried two candles. A bottle of mineral water, when there were no guardrails and lights, a man measured the site size from the first floor to the 37 floor.

Annual sales exceeding 10 million

Gold medal

Soon, Guo Huachao was called the "gold strong man".

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This is related to the gold foil technology. If the gold foil of the cicada is passed through the special glue, it will make the signs, indoor and outdoor decorations and so on. Guo Huachao is famous in the indoor and outdoor decoration industry.

Before standing in front of Xiamen, Guo Huachao always had a sense of pride: Bank of development, China Merchants Bank, Shenzhen stock exchange, Shenzhen bookstore, Jinfeng City, the joint building of Shenzhen Power Supply Bureau and so on. All of them had their own gold signs, while the five continents guesthouse, Peng Nian wine shop and other high grade hotels also used their own gold stamping technology.

What makes Guo Huachao more proud is that in the two historical events of Hongkong and Macao's return to the motherland, the gilding procedures of the gifts donated by the Shenzhen municipal government are all responsible for themselves.

"In those days, I bought a house and a car."

Guo Huachao, who has excavated the first pot of gold, has constantly released his self congratulation work, such as people's daily. "Gang Jie Bao" commemorated 50th anniversary precious commemorative gold foil newspapers. At the same time, Guo Huachao's company has also become a designated gift supplier for Haier, HUAWEI, Konka, Zhongxing, Dayawan nuclear power plant and so on. Guo Huachao's reputation in the industry is getting louder and louder.

In this era, "Hua Ye Xing" gold handicrafts occupy half the share of similar products in the PRD, and furniture gilding is more than 70%.

Guo Huachao doubled his turnover during the five year agreement, and the company moved four times more and more.

After the expiration of the 2000 agreement, Guo Huachao began to build his own brand.

In the heyday of its prosperity, Hua Ye has five wholly-owned subsidiaries in Hongkong, Guangzhou, Meizhou, Nanjing and Beijing. It has counters in 15 large shopping malls in Shenzhen, and has 36 regional agents in China.

With the brand of China foils, Guo Huachao also set up trade outlets in Moscow, Toronto and the United Arab Emirates.

"In the first five years, I introduced someone else's brand and borrowed chicken and eggs. In the second second years, I started exporting my brand."

In the media interview, Guo Huachao was full of pride.

"By 2001, the annual sales volume of China foils has exceeded 10 million yuan.

At that time, my only thought was to play big. "

Back in those days, Guo Huachao's evaluation of himself was "self conceit".

"I am completely self-made, and this has begun to expand my personal popularity."