From Smoke King To Orange King'S Entrepreneurial Story

Almost every morning, Zhu Shijian is coming to the factory.

The workers in charge said the old man had no shelf for celebrities.

The busiest day, from

Zhu Shijian, the famous entrepreneur and symbol figure of tobacco industry, has been planted in Ailao Mountain.

Why did Zhu Shijian choose "

In December 10, 2009, Zhu Shijian mainly did two things in the orchard. One was to discuss with his subordinates how to solve the water shortage that might be faced in the coming year. The other was the first discovery of two fruit growers in the orchard.

The bigger the orchard of Zhu Shijian, the net profit in 2008 was 18 million yuan.

In 2009, its output increased by more than one thousand tons over the first year.

The orchard, with its strong Zhu Shijian spirit, has reached its peak in 8 years.

Shareholder dividends for the first time

In 2008, a magazine with the background of reform and opening up for 30 years, made a plan entitled "30 years of missing persons". One article said that Zhu Shijian and others were victims and missing persons in the historical process of China's state-owned enterprise reform. They were "lonely for a while," and "their sacrifice put a sign of impassability for the latecomers."

Zhu Shijian once again entered the public view, starting in February this year.

During that time, Zhu Shijian and his wife Ma Jingfen visited the oranges market in Kunming many times, while Kunming's fruit merchants also played the brand of Zhu Shijian.

Although controversial, in Yunnan, especially in the Yuxi area, Zhu Shijian enjoys popular support.

Ma Jingfen said that his wife's orchards are trying to prove that he has become a "king of smoke", not only because of the unique advantages of Yunnan tobacco.

Zhu Shijian himself said that the big reason for starting oranges was to kill the leisure time of his life, but only later became unmanageable.

In December 7, 2009, we visited Zhu Shijian again under the guidance of his granddaughter and his successor, Ren Shu Yi.

He lives in a villas in downtown Yuxi, where the nanny opens. Ma Jingfen is sitting on the sofa playing with a pile of cattle bones. She is going to make them a massage hammer.

Zhu Shijian walked around the living room, his white shirt and wide trousers. This is his most common costume.

The box was opened from the recent news: "after reporting, someone said I was in the limelight.

I used to smoke, I went to Chongqing once, and I sent more than 1000 cigarettes to the city alone. I was told that Zhu Shijian was too bold.

Different perspectives have different opinions.

You need to Advertise yourself when you run the economy.

Popularity is a good thing, and some places are so crowded. That's terrible. "

Zhu Shijian is more like a legend.

Even today, it is still hard to find more photos on the Internet. The old man who can't afford to go to the nearby market occasionally buys vegetables, and few people can recognize him.

"Many people know the name of Zhu Shijian but do not know what I look like.

Occasionally recognize me, just chat. "

The time of Zhu Shijian's "accident" was in 1995, when the development of Yunnan tobacco continued unstoppable momentum, and the vigorous development of tobacco economy attracted much attention. Zhu Shijian was once regarded as the greatest hero.

At that time, a central level media even described him and the company he led as "a banner of national industry".

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The rapid growth of market newspapers and Internet media with greater influence is only in the past 10 years, when Zhu Shijian was in prison.

"The body is getting worse and worse, and finally we need to keep the wall going."

He said that if he had not been released for medical treatment in 2002, he might have died in prison.

After the last season, the external debt of the orchard has been paid off. This year is the year with the highest output. "The market has responded well, and shareholders have already achieved dividends."

At present, his oranges have been sold to Sichuan, Chongqing, southeast coastal, northwest, and distant Xinjiang and Inner Mongolia.

Chu Guo

Zhu Shijian entered the fruit industry, initially influenced by his younger brother, Zhu Shizuo.

The orchards of the two brothers are located on the top of the hill of the junction of gash town and pond town in Xinping County, Yuxi. Zhu Shizuo's orange is called "Prince of the plateau". This billboard is visible from Kunming through Yuxi to the town of gal SA, but Zhu Shijian's "cloud crown" brand of sugar orange is unable to find an advertisement.

Zhu Shijian's orchard is divided into two hills, one named hard walled Liangzi, with an area of 710 mu, and a new village named Liangzi, with an area of two times as much as the former.

Before, this is a farm, mainly planting sugarcane, and the benefits are not very good.

The land is leased from the local government and some nearby villages. The lease period is 30 years and the annual rent is 140 thousand.

Orchards are set up in production, processing and marketing. The registered name is Xinping Jintai Fruit Co., Ltd.

The company is in the orchard. The chairman of the company is Mrs. Zhu Shijian's wife, Ma Jingfen. All the staff add up to 22 people.

Zhu Shijian grabbed production, Ma Jing Feng tube sales.

Local people called Zhu Shijian's candy orange called "Chu Guo".

In this season, "Chu Guo" entered the Kunming market in November 3rd, and the market outside Yunnan was handed over to a company called Hainan fruit. As of December 7th, the company had bought hundreds of tons of sugar orange.

The main battlefield of "Chu Guo" sales is still Yunnan. From the data observed in the middle of December, orchards output is about 4040 tons this year, which is a bumper harvest year.

After picking the oranges, the fruit will be counted in the orchard for the first time, and will be packed according to their size.

The company's office director, general Yuan Xing, said that on the busiest day, oranges orchards pported from orchards reached 130 tons, and 9 Dongfeng brand trucks were used.

The fruit is shipped directly to the branch of Yuxi Da Ying Street. Every year from November to January of next year, the 40-50 tons of sugar orange, which is produced every day, is sold here and there.

Almost every morning, Zhu Shijian is coming to the factory.

The workers in charge said that the old man had no shelf for celebrities.

In December 7th, Liu Guangfu, the marketing manager of Nanjing gold foil group, went to the factory with his assistant. He bought 30 tons of sugar orange at a time, and the paction price was 240 thousand yuan.

"It's mainly about Zhu Shijian's reputation."

Liu Guangfu said.

Wu Yinghu, the owner of Fengning cheap fruit supermarket in zaizling Road, Kunming, is pleased to introduce that compared with last year, "Chu Guo" this year has taken a leap in both color and taste.

Last season, Wu Yinghu sold a total of 20 tons of "Chu Guo" and sold it to the Spring Festival this year.

In 2009, from the beginning of November, in less than a month, Wu Yinghu had sold 17 tons of fruit. "At least we can sell 40 tons this time."

"Chu Guo" is sold in three levels in the market. There may be a slight difference in the price of fruit shops. Taking Fengning fruit supermarket as an example, Chu fruit is divided into 1 grades, superior fruit and special fruit, and the price is 6.8 yuan, 8.8 yuan and 10.8 yuan per kilogram respectively.

Wu Yinghu said that in terms of price, "Chu Guo"'s profit margin is not very big. "But the customer recognizes it, and as long as it sells well, the company will give me 5% rebate."

After careful estimation, he sells "Chu Guo" to earn 10%-12% profits.

The last 7%

December is the busiest season for Zhu Shijian. "Our fruit sales are very good this year. We only have a fruit washing machine now. If the machine breaks down a bit, the goods will not come out in second days.

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The key is our quality. We should do better every year, so that we can buy one by one. "

Under the pressure of high production and price competition, the wholesale price of "Chu Guo" was 1 yuan lower this year.

There are three nannies at home, who are responsible for the 82 year old Zhu Shijian and his wife Ma Jingfen.

Zhu Shijian was used to getting up at 6:30, when the nanny was still asleep, and he began to make breakfast for everyone.

"I often say, I don't know if the babysitter is taking care of him, or is he babysitting?"

Ma Jingfen said.

Zhu Shijian said that what he is doing now is next year's event. "Our soil has been tested and the results have come out.

We should adjust the allocation of fertilizer next year based on this result.

We have five or six people to discuss together, sometimes we can not talk about it, and finally I need to take my advice.

It can be said that they all trust me.

? "has the fruit garden been so big that your dream has come true?" I asked.

"Not yet."

He blurted out.

"How satisfied are you to achieve that?" he stood up and picked up a small orange from the coffee table. The orange skin was covered with coarse patterns.

He looked at the guests and the tone was thick: "compared to the sugar orange imported from the United States, we have caught up in color, but we have such small oranges.

We sell 8 pieces (1 kilograms) for the other oranges, which sells 3 pieces.

If we do this, we will lose money. "

Zhu Shijian laughed.

"This year, the output of this fruit accounts for 7%. Some people say it is windblown. Some say it is a pest. The fruit is mine. For serious reasons, we will try to solve the problem in the coming year."

These 7% were the biggest enemies of Zhu Shijian in 2010.

"Are you willing to admit that such ugly fruit is also produced by Zhu Shijian?" "my fruit is recognized by others, and I also recognize that others can not pretend to be impersonating."

Ugly fruit is mine too. We sell it only in Yuxi market.

Actually, the fruit tastes good, but I don't want it to be ugly.

After that, he cut the small orange in his hand into 4 petals and gave them to everyone to taste.

Farmers don't care whether you are Zhu Shijian or not.

As a former "smoke king", Zhu Shijian only had the habit of smoking when he talked. "In the past, there was an investigation agency in the United States that said smoking a cigarette reduced life expectancy by 5 minutes and 30 seconds. I didn't take such a view seriously. Many people smoked 90 years.

I had three cigarettes a day without feeling, but drinking had an impact on me.

As for orchard, how to balance the interests of fruit growers and stabilize the team is Zhu Shijian's constant thinking.

At present, there are 104 households in the orchard, and more than 200 people are divided into three groups. About 14% of the farmers are left behind by the original farm. Later, they introduced each other and joined Zhu Shijian's team.

90% of the farmers came from two towns in gal and two, and another 9 came from Pu'er City, Zhenyuan.

The fruit was brought to Zhu Shijian's hometown of Huaning County, which has been greatly changed through years of cultivation.

Farmers' attention to reality does not necessarily mean Zhu Shijian's fame.

In order to retain the fruit farmers, this year a new welfare has been added to the orchard, that is, the fruit growers can increase their wage age by 100 yuan a year from the year they enter the garden.

The orchards contracted by each fruit farmer are around 23 mu, and from flowering to fertilization to medicine and pruning, every link is very important, so they eat and live on the mountain.

The house is a company, which contains methane and needs to buy daily necessities.

They receive 500 yuan of living allowance from the company every month. The money of tools and pesticides is borne by the company, and the fruit farmers need to learn technology and work.

In the middle of December, there were 600 tons of fruit hanging in the orchard. In order to ensure the quality, the company asked everyone to pick them up within a limited time.

Before dawn, the fruit growers got up and picked them up.

After the fruit is pluck, the next task is to fertilize the fruit to supplement the nutrition that the fruit takes away.

Some farmers thought it was very hard, and they all lived in the mountains all year round, almost losing their freedom.

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Hu Jiulu, a 42 year old farmer, said that the land of his hometown was swallowed up by mud rock flow, and when he opened the orchard, he went to the mountain with his wife.

He calculated an account. If two people's annual income can't reach 30 thousand, the days will be hard to go through.

Hu Jiulu said, "there is competition among fruit growers. If the output is low, the company will say that you can not afford to, and you can go."

Now, Hu Lu Lu has mastered comprehensive technology, encountered pests and diseases, without consulting technicians, he knew the right medicine.

This year, Hu Chi Lu has harvested 60 tons of sugar orange, and almost all fruit growers have increased their output. As long as the year-end company's acquisition price is no less than last year, the annual income target of 30 thousand yuan can be achieved.

Handling of theft

In December 10th, Zhu Shijian brought some old friends who were invited to flowers in February.

But this time, they did not get off, but just walked around in the orchard.

Qu Jingyi, former director of Kunming tobacco factory, said, "last time we came to admire the flowers, this time to share the joy of your harvest."

Qu Jingyi was 80 in his early years. When he was young, he went to Beijing to study and had a deep friendship with Zhu Shijian.

Early this morning, the assistant gave Zhu Shijian an injection of insulin, a drug that suppresses diabetes.

After eating simple noodles, Qu Jingyi and his party returned to Kunming, but Zhu Shijian still had to stay in the orchard for half a day.

He came to the new farmer Wang Guangrong's field, where there were some sparse fruit seedlings.

Zhu Shijian said, "you must make the ground smooth and grow beans quickly."

Wang Guangrong asked, "do you eat soybean seeds?" "no, it's green manure."

He also told Wang Guangrong that the roots of the seedlings were covered with dead leaves to keep water, but at the same time be careful of the invisible termites hidden below.

In the work area of the hard walled Liangzi, Zhu Shijian listened to his subordinates' report on the theft of two fruit growers. They gave two opinions: dismissal or fines.

On the evening of December 8th, a farmer and a lumen plot conspire to take part in a district in which Lu was responsible for stealing 650 and 452 fruits.

The small meeting attended by 5 people discussed two opinions.

According to one opinion, it is necessary to make a warning to the family thief, not only to impose a fine according to the company regulations, but also to expel two people.

Zhu Shijian added that the two people had to finish their work in 2009, and the fines should be enough. They should be allowed to go home and make money for capital.

Another view is that two people can write reviews and pay a fine of 5 yuan per oranges.

Considering that new farmers are not easy and the cost of training is higher, they are advised to stay.

Of course, if a similar situation occurs again, it will be dismissed.

Zhu Shijian thought, saying that the orchard had such a thing for the first time, and it was prudent to handle it.

After lunch, it was noon, and Zhu Shijian left for Yuxi.

We went up and asked if we could talk for a while.

He hurriedly trotted the two step: "no, too tired, I want to rest. Why didn't you say it?" on this day, Zhu Shijian's other friend, He Zhonglu, the former party secretary of Kunming tobacco factory, told me, "we all talked privately that Lao Chu, like a gourd in the water, pushed the head down and came out again."

Now, Zhu Shijian is not missing. He just lost his way.