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Big Story: Dig Out Other People'S Money.

2010/8/25 17:25:00 80

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Take out other's money.

In the 50s of last century, a young man who was studying in New York returned to his hometown in Illinois. His father was building a house next to a main road, but because of the inaccurate estimation of the funds, the house was half built without money.

"Save enough money to continue construction!" his father said helplessly.

The boy looked inside and out and said, "we have no money, but we can build the roof of the house with other people's money."

"Do you mean to borrow? No, you can borrow it!" the father looked depressed.

"No need to borrow!" the young man went to the photo studio in the town and called a photographer to take some pictures for his house without a house. Then he took these pictures and ran to the city to find some enterprises.

He said to the business owners: "this house is a very good advertising location. I'm ready to rent it."

Because the house is next to the main road, business owners believe that the roof and walls are

Publicity of the ideal position, so everyone has to compete at a high price.

A few days later, the two companies that had the highest bid were awarded the right to advertise for the roof and walls of the young man's family.

The income of ten thousand dollars a year will not only cover the roof of his house, but also allow his family to have a steady income every year.

After he graduated from college, he left.

Entrepreneurship

Road.

With the development of economy, tourism has become a more and more popular content of life, so he wants to start a travel (Development) company, but he does not have enough funds to equip cars and yachts.

After careful consideration, the young man finally came up with a solution.

He announced in the newspaper that he was going to match his car and a pleasure boat's hull and seat cover with commercial advertisements.

This is an advertisement with great activity and contact.

Resources

When the news came out, businesses were bidding each other, and only five enterprises succeeded in gaining the right to use advertisements.

It was this sum of money that allowed him to successfully run the tourism (Development) company. Because of its business and business, the company developed into the second largest tourism company in North America in a few years.

Young men are not only good at commercial operation but also keen on sports.

By the end of the 70s, his sporting interests and business savvy were met by a sports agency, persuading him to plan for the 1984 Losangeles Olympics and to serve as chairman of the organizing committee.

At that time, the Olympic Games was almost a pure sport interest, with almost no economic support.

Olympic Games

It will cause great pressure on the host country, and the Losangeles Olympic Games will be undertaken by the private sector. Neither the government subsidy nor the burden of taxpayers can be increased. Even then, the US law forbids the issuance of lottery tickets, and all the funds must be raised by itself. So his friends laugh at him and he is too full to do such a thankless task.

"When building a house is not enough, I can use other people's money to build the roof of my house. When I set up a travel company, I could use other people's money to buy cars and yachts.

I can do it this time, "he said to his friend.

In the days that followed, he tried to find and discover the highlights of the Olympic Games and the economic links between the masses and businesses.

He found that the Olympic Games are not only a sports business, but also an economic undertaking. The largest economic resource is television, radio live broadcasting, broadcasting rights and commercial advertisements.

Having realized this, he began to change the traditional way of Olympic Games with various commercial means he knew. First, he vigorously publicized the Olympic Games and all intangible assets and put the "emperor's daughter not to worry about marriage" style, so that the merchants could compete with each other. Finally, the TV broadcast rights were auctioned off to the "national Corporation for Television Broadcasts" at a high price of 250 million yuan. At the same time, all enterprises wanted to advertise and sell their products in the Olympic Games, changed the previous practice of coming and going, stipulated that only 30 sponsors should be accepted, and every sponsoring enterprise should not be less than 4 million dollars, and the price would continue to improve with the competition.

In this connection, he set up another $385 million.

In addition, he also tried to make every little link in the Olympic Games produce economic benefits, such as the best seat and torch relay of the Olympic Games, and also produced various souvenirs, which brought high prices to the market and received high returns.

Because of the huge fund raising, the Olympic games he planned has achieved unprecedented success.

On the final settlement, the Olympic Committee earned $250 million, and he made more than 100000000 of himself.

Yes, the man who used to build his own roof with someone else's money and then turn the Olympic Games into a cornucopia for everyone to compete through commercial operation is now known as Peter Yuberrose, the father of Olympic business.

Without his profit experience, the final outcome of the Olympic Games is likely to decline because of the unsustainable economic growth.

Perception:

Using other people's money to build their own roofs, the most critical part is not how to dig out the money in other people's pockets, but how to discover and use their own bright spots. Today many of our entrepreneurs are always holding their advantages in resources, shouting no funds and raising funds. Why don't we open our minds and learn Peter Yuberrose to solve their business problems by using others' money to build their own roofs.