The Father Of Lu Yongqiang

"To marry a man is to marry a grey wolf, and a man to be a lazy sheep." In 2009, almost no one did not know this classic Internet buzzword, and few people would not know its source -- Chinese animated cartoon "pleasant goat and grey wolf". according to Comic Experts estimate that at present Pleasant goat and grey wolf The value of the derivatives is as high as 1 billion yuan, which has been dubbed as the most profitable "sheep" and "wolf" in China's history. The original power of Guangdong, called "the father of pleasant goat", has created 1 billion yuan value. Culture Lu Yongqiang, general manager of Communications Limited.

In fact, many of the materials in pleasant goat and grey wolf are directly derived from life. Cartoon The grey wolf is a bit like me. The grey wolf is cruel to the little fat sheep, but he is very good to his wife. I was almost like this. Every day I heard my wife say, "go out to write a book to earn money to support your family," and the red wolf said, "go and catch sheep."

The success of "pleasant goat and grey wolf" is due to Lu Yongqiang's animated complex. "Grew up watching animated films from childhood, and now Altman, Superman, Doraemon... They are all foreign products. I have always wanted to be original Chinese anime. " Thus, under a chance coincidence, Lu Yongqiang put down many famous Hongkong writers, famous poets, and many other auras, and a group of young people with the same cartoon dream began the original Chinese animation tour. However, things have not been plain sailing.

The first animated cartoon of their hard work, the good mother of baby daughter, has won a good rating, but the advertisement can not be sold at all. "5 years of painstaking efforts to recover costs." Lu Yongqiang said with emotion.

Although the process is very painful, Lu Yongqiang did not give up the persistent pursuit of Chinese original animation. "We are starting to re elect roles and choose themes. The final selected "wolf" and "sheep" are selected from the animation images of the 10 groups of employees of the company. In order to subvert the impression that the Chinese animation was young, simple and enlightened, the core principle that Lu Yongqiang set for "pleasant goat" is to be happy and not preach.

At that time, the original power and TV station signed 208 sets of "pleasant goat and big wolf" each year. Compared to the average annual output of the dozens of years, the young team means unprecedented pressure. "At that time, it was daytime," Cats "were in the building, and they were group takeaway meals. In the evening, they often worked overtime until 12 in the middle of the night, and the more than 50 were very spectacular underground classes. At that time, the security guards on the night shift of the office buildings were frightened at first, and asked us, "what is your company doing? Why do so many people always leave at midnight?"

"Pleasant goat and big wolf" finally showed the cartoon channel in Shanghai. "At that time, it was the only ten original animation made by foreign animation, and it was unique in its original animation." However, with the increasing production of "pleasant goat and big wolf", the cash flow of the company is very tense. "At that time, some people took the initiative to come to the door, and invited us to do the processing of overseas cartoons with the price of tens of thousands of pieces, and promised to have cash in cash immediately." Lu Yongqiang knows that more than 100 animators in the company are directed at original animation, and no one wants to be a OEM factory for foreigners. So Lu Yongqiang reluctantly refused the list.

The next dilemma seems even more difficult. The design director of the animated image of "baby girl's good mother" and "pleasant goat and big wolf" left him feeling unprecedented pressure: "at that time, the situation was like a chess game to lose, and if it gave up, it would definitely lose. If you want to turn the tables, you can't give up.

Lu Yongqiang finally insisted on it. He learned the lesson from "precious daughter's good mother". "Only when a large number of spectators are trained, can derivatives be sold." Lu Yongqiang said: "over the past 3 years, we have formed strategic partners with many well-known businesses and developed dozens of animated derivatives such as audio-video and books." Today, "pleasant goat and grey wolf" has written nearly more than 600 episodes. Lu Yongqiang said that as long as the market accepts, we must continue to do so.