Seven Wolves Wrote A Wolf Totem In 20 Years.

"Challenge life, never look back", "believe in yourself, trust partners", "chase men in life is not only one side", this is the seven wolf's familiar advertisement in recent years.

While in

20 years of ups and downs, through vicissitudes and setbacks, glory and achievements, seven wolves have written a group with their spirit of fighting bravely, solidarity, cooperation, intelligence and wisdom.

Journey of seven wolves: challenge life and never turn around

"Challenging life and never coming back" is the belief of every man in the heart of his heart. It is also the practice of seven wolves and Wolfgang partners.

If it hadn't been for this, 20 years ago, Zhou Yongwei, chairman of the board of directors of the seven wolves group and Zhou Shaoxiong, chairman of Fujian seven wolves industrial Limited by Share Ltd, would not have given up a comfortable job with a hot head and did not return to join the garment industry.

In recalling that year, Zhou Yongwei still remembered their 7 partners and, when deciding to choose an animal to be a trademark for a company, agreed that the wolf, the animal, could be a token of his own business.

At that time, their hearts were undoubtedly full of the strength to fight hard. They were Mercedes Benz and emerging wolves.

This spirit of struggle has always promoted seven wolves, making seven wolves never tiredness every time they reach the peak of the industry.

In the past 20 years, the seven wolves have constantly challenged themselves, constantly innovating, and won the first in many industries.

This is why the seven wolves have been regarded as totem in the past 20 years.

The seven wolves stood tall at the very beginning. Not only did they open a garment factory, they registered the "seven wolves" brand, making the seven wolves the first registered trademark of Fujian province and keeping the seven wolves at a high starting point.

After the establishment of the seven wolves, how to open it before the seven wolves?

In the next 20 years, the seven wolves' creative actions included introducing the CIS system in an all-round way, abandoning the traditional marketing methods, changing the wholesale channel to the general agent system, taking the lead in the domestic franchise mode, adopting the two forms of direct chain store and franchise chain, and inviting Chyi Chin as the spokesman of the image to effectively spread the brand culture of the seven wolves.

In the course of the development of the seven wolves, it is not always plain sailing, but the seven wolves are not afraid to shrink from challenges.

Dating back to 2000, after ten years of development, the seven wolves have reached a certain scale. But at that time, the seven wolves were family businesses. The property rights of the enterprises were not clear. How to regulate the operation of enterprises, clarify the property rights and maintain the healthy and sustainable development of the seven wolves? In order to solve the internal and external pressures of increasing profits, the three brothers decided to push the listing of seven wolves through the restructuring of the enterprises.

However, "at that time, the domestic capital market was sluggish, the IPO approval was suspended, and it was difficult for enterprises to go public," Zhou Shaoxiong said. Finally, after 4 years of preparation and efforts, the wolf IPO was finally approved by the SFC and listed on the small and medium-sized board in Shenzhen, becoming the first private enterprise to be listed in Shenzhen's small and medium-sized board in Fujian.

Culture: believe in yourself and trust your partner.

Though wise and smart leaders, the glory of the seven wolves is not achieved by individual strength.

From the beginning of the establishment of the seven wolves, Zhou brothers agreed that the seven wolves were a large team and indivisible.

This is exactly a wolf culture. "When we study the characteristics of wolves, we find that wolves are social animals and help each other mutually."

Therefore, we have grasped the spirit of teamwork and unity.

At the same time, this is not only a spiritual expression inside the seven wolves enterprises, but also an important core point of corporate culture connecting brand culture.

Zhou Shaoxiong said this is the cornerstone of the success of the seven wolves.

On the basis of the wolf culture, the seven wolves, on the outside of the company, let the brand culture continue to evolve and evolve, approaching consumers one after another.

They have not only told stories about wolves, but they have advocated a value concept in their brands.

"Wolf culture advocates a kind of values, how to treat life, how to treat families and how to deal with work.

By refining these views, we can narrow the feeling between consumers and consumers.

Zhou Shaoxiong said that the brand that will survive in the future must be a brand with its own characteristics, which can grasp the life form and identify the brand for a specific customer.

Pluralism: pursuing life, men are more than one side.

Dispatch: believe in yourself and trust partners

In fact, there are many entrepreneurial stories like Zhou Shaoxiong, chairman of the seven wolves, in Quanzhou, Fujian in the 80s of last century.

Many Minnan people worked hard in the spirit of daring to forge ahead. Some of them succeeded and became the best in business today. Some of them failed, but they also left a song of generosity and entrepreneurship for the market.

Of course, everyone's success is similar, but there is no difference between the way and the method used.

The secret of Zhou Shaoxiong's first step to success is to create a brand and take the lead in the world.

In the early 80s of last century, the garment processing enterprises in Fujian province were everywhere. Because of the large garment trading market guarding the stone lions, the garment factories in Jinjiang were even more numerous.

With the constant expansion of the clothing trade market and the advantages of Fujian's overseas Chinese hometown, many foreign and Taiwan funded enterprises have joined in.

Thus, in the clothing market, there are both clothes made by local people and clothing from Taiwan funded enterprises.

Soon, Zhou Shaoxiong, the chairman of the seven wolves, was surprised to find that these two concepts were completely different. The clothes made by the local people were rather coarse, and they could only be sold to the relatively low end consumers. The clothes of Taiwanese enterprises were of high quality, which was favored by the top consumers. The price of a garment was several times that of the local clothes.

The secret is that Taiwanese funded enterprises have brand names, and there are no brands in Fujian.

The brand was very strange in the domestic clothing industry at that time.

As for what brand awareness, it is rarely heard.

In the mind of a garment maker, "making" clothes is made, and the brand is just a beautiful little pattern affixed to the clothes.

Zhou Shaoxiong used to have no sense of brand, but as a young man and a young man with a small success in his career, he always wore those famous brand top clothes on important occasions.

In such a situation, Zhou Shaoxiong, chairman of the seven wolves, began to ponder: why is the name brand clothes good? Since others can make the brand clothes exquisitely and beautifully, the price is high, why can't they? Why can't they create a national product card by their own power? Such an idea is not acceptable, and a strong brand desire has sprouted in Zhou Shaoxiong's mind.

So Zhou Shaoxiong, chairman of the seven wolves, sat with his entrepreneurial partners. Several young people thought about the brands of all kinds of graphic designs overseas, and they decided to study their brands.

After a heated debate, they finally decided - wolf! Because at that time many brands abroad were named after animals, and the two reason is that wolves are very team spirit animals. They are smart, agile and courageous, and these are all indispensable qualities for business success.

At that time, seven people started a business together, so they decided to call it "seven wolves".

According to the customs of Southern Fujian, the "seven" of the seven wolves represents the "lucky number", symbolizing the auspicious number of life, vitality and victory. It symbolizes a group composed of striving people, and embodies the pioneering spirit of the young people working together and unswerving.

The homophonic "seven wolves" and the "seven people" in Minnan dialect are just in line with the characteristics of Zhou Shaoxiong and their seven people in cooperation and entrepreneurship, so the name "seven wolves" was born.

Most of these young people have gone through the confusion, some of them are over fifty years old, but so far, they are still clustered under the seven wolves.

This has always been Zhou Shaoxiong's pride, which is closely related to their team spirit of "wolf culture" from the beginning.

They have always believed that only team strength can be invincible, and the ability to maintain team cohesion is the interdependence, tolerance and cooperation among members. Everyone understands others better and plays their respective advantages in teams.