How To Make Gifts For National Day Promotions In Clothing Stores

Gift promotion is widely used in the market now. It is a common gift buying activity. It can bring good sales volume. National Day is coming. When many businessmen plan promotional activities, they often take into account the way of gift promotion. So, if we can do a good job in the promotion of gift products, what should we pay attention to in the promotion of gifts?

First of all, gifts should be related to their products.

Although the gift does not belong to the product and the brand itself, but since the manufacturers come up with the cost to make the gift, it is natural that they can promote the sales of the products, enhance the brand image and highlight the strength of the enterprise.

And the related gifts can be complementary to the product, to a certain extent, it can affect the consumer's purchase decision.

Secondly, gifts should be guaranteed to the target consumers.

The most direct role of gifts is to stimulate consumers to buy, so in the process of issuing the gift, we should do a good job in the relevant registration (including consumer name, address, product type, date of purchase, contact, gift name, and finally signed by the consumer). We will establish a gift file and do not check regularly. It is found that the dealer or the salesperson who has made fraudulent practices should be punished accordingly.

The number of gifts allocated to distributors should also be registered in a certain quantity, and the customers will be registered by the distributors, and the manufacturers will conduct spot checks.

To ensure that gifts can be delivered to target consumers, the following measures can be taken:

1, through the announcement of media release activities, the types and value of gifts should be clearly defined to stimulate the desire of target consumers.

2, the sales terminal posted posters, POP told the gift message, to attract consumers' attention.

3, set up the activity supervision telephone, answer the related consultation and the complaint.

Third, when giving gifts, cooperate with other promotional tools.

Gifts generally have no affiliation with products, although they can stimulate consumers' desire to some extent, but ultimately consumers buy products themselves.

Through the on-site sales of terminal salesmen and the creation of sales promotion atmosphere, if you cooperate with some discounts or special items, coupons, and emphasize gifts and discounts, special offers, preferential time limits, opportunities will be more effective.

Promote on-site purchase and increase sales.

Fourth: constantly updating the contents and types of gifts.

Gift is currently one of the most popular promotional methods for all clothing categories and brands.

In order to maintain the attractiveness of the gift, after giving a product for a period of time, it is necessary to constantly replace the types of gifts instead of stereotyped.

Of course, giveaway is always a subordinate product of selling products, and can never replace the original purpose of product sales.

If it evolves in the process of promotion, it will lose the gift as a means of promotion in marketing.

In any case, the real effectiveness of the gift can be achieved.