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Columbia And Times Technology

2010/8/21 11:42:00 141

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Columbia

A brand that has long been familiar with outdoor enthusiasts.

Every time I mention it, people always feel something more than other brands.

This force may be derived from the long story: in 1938, a housewife saved her fallen career on behalf of her husband. With the spirit of optimism, perseverance and courage, she created Columbia, a long history pioneer in the field.

This spirit may be the brand image of a 83 year old woman, Gert Boyle, who has been trying to pass through her experience and image for a long time.

Gert Boyle has won numerous awards in its lifetime. However, what really reminds you of her is the image of Columbia tougn Mother, which is respected and respected.

Today, this spiritual power has extended to the brand essence of Columbia: Value, Americanized, Outdoor, Active and reliable Authenticity.

Over the years, Columbia has never ceased its pursuit of high quality, versatile and comfortable.

Relying on the continuous innovation of outdoor technology, Columbia brand has been soaring rapidly, and has become one of the world's recognized pilots.

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Columbia research and development

Patent outdoor sportswear

Series, including exclusive Columbia developed in 1991, exclusive Omni-Tech all-weather wind and water and breathable technology, the 1997 Omni-Dry fast drying technology, and the 2001 original Omni-Grip soles grip protection technology (providing a variety of ground and outdoor related sports venues top grip).

As a professional anti-bacterial technology, the new market was launched in 2006, allowing wearers to keep their feet dry and odorless, and fully meet the needs of outdoor sports and casual wear.

Columbia also pioneered the three in one concept in the world in 1982, and later launched the "3-in-1 Interchange Parka" (with different weather and environment, replacing and replacing the multifunctional jacket and inner layer). It led to another global change in the outside world, and it deserved to consolidate the position of the leading brand in the outdoor world.

The concept of layered thermal insulation system Layering System provides the best insulation function from the basic level, the inner layer, the middle to the outer layer, and professional advice.

In 2007, Columbia launched a new concept of Omni- series science and Technology Museum. It strongly integrated and promoted the superiority and functionality of a series of exclusive technologies of Columbia. The launch of Columbia Omni all-weather science and Technology Museum fully embodies Columbia's determination to develop in outdoor sports circles.

The Omni family of technology includes the largest and most comprehensive technology developed by Columbia exclusively.

Omni-Tech has been the pioneer technology in the world since 1991.

Omni-Tech is a professional all-weather protection technology with the highest water resistance of 20000mm (80 times higher than the normal umbrella). At the same time, the maximum permeability is up to 20000 g/m2/24hrs (20 times higher than the normal respiratory demand), and the high wind protection (to ensure that the body temperature does not fall due to the cold wind), this professional technology is often applied to the Columbia functional jacket and the exclusive registration three in one coat.

Omni-Dry has been the pioneer technology in the world since 1997.

Omni-Dry is a professional fast drying material. It sweaty 2 times faster than ordinary cotton material and has 3 times faster evaporation. This technology is often applied to Columbia functional T-shirt, shirt and trousers.

Interchange System - three in one nterchange System1982 launched in the market, Columbia three in one Interchange system for wearers to add or reduce the outer lining and lining of three in one coat to meet the needs of different weather and environment.

Columbia is the world's first outdoor brand to develop and launch three in one jacket.

Omni-Grip -- in recent years, Columbia is committed to development.

Footwear technology

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Omni-Grip is a rubber blend made of special formula. It is specially designed for the five most popular outdoor activities, such as hiking, hiking, outdoor recreation, wading and winter sports.

This professional outdoor footwear technology outsole is designed according to the principle of grasping the ground and stepping. It provides super durable grip and maximum protection and comfort for the wearer on any ground.

Omni-Fresh, as a professional antibacterial footwear technology, launched the market in 2006.

Its antibacterial effect can make the wearers keep their feet dry and free from peculiar smell.

This professional technology is often applied to Columbia functional sandals, especially suitable for hot summer days.

In addition to the Omni- technology family, Columbia's products have been applied to many other leading technologies in response to different needs of consumers. Some of the key technologies from the Columbia technology library include: UPF (sunscreen technology, UVA and UVB UV rate up to 97.8%, applied to Columbia functional T-shirt, shirts and pants.

(CEO Alpha (sustained speed technology); XTS (slow earthquake protection technology) provides the maximum foot stability protection on various uneven roads, especially hiking and hiking environments; Quadensity (4 foot comfort system, specially designed 4 layers of different composite cushion cushions to provide maximum support and stability when walking); MCS (memory comfort system - shoe cushion special memory layer, with automatic memory function, can adjust the insoles according to the different foot types of the wearers to provide the most comfortable foot type comfort effect and become super comfortable footwear technology).

Columbia technology and products provide all customers with a full range of technology protection from head to toe, providing customers with a wide range of choices, so that tourism and outdoor sports enthusiasts can enjoy outdoor activities in all kinds of unexpected weather and adversity.

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Columbia development milestone

1938 Columbia Hats Company was founded.

1960 Gert Boyle design the first Columbia fisherman vest.

Columbia Hats Company becomes Columbia Sportswear Company

1975 Columbia towards internationalization

1982 Columbia took the lead in designing the new concept of Interchange System three in the world.

1984 Columbia chairman of the board and brand spokesperson Mrs Gert Boyle with the image of "Tough Mother" (strong mother)

He plays the leading role in a series of Columbia TV advertisements and print advertisements.

1986 Columbia Bugaboo Interchange Parka multi-functional coat was launched in the market, and the first year of sales was one million sales miracle, so far five million pieces have been broken.

1991 Columbia development and introduction of exclusive Omni-Tech windproof waterproof breathable patent cloth jacket

1996 Columbia the first flagship store opened in Portland, Oregon.

1997 Columbia pioneered the development of Omni-Dry patent quick drying materials.

1998 Columbia successfully listed on NASDAQ in the US

2001 Columbia developed original Omni-Grip shoe sole grip protection technology

2002 cooperate with Sw ire Resources Ltd to create an outdoor sportswear kingdom in Hongkong and Mainland China.