Digging Big Business Opportunities From Old Newspapers

08, 26, the news was originally dismissed by everyone.

Guo Jiang is the founder of Shenzhen birthday Culture Development Co., Ltd., the company with a registered capital of only 10 thousand Hong Kong dollars, has created a monthly turnover of 20 thousand yuan in the short period of six months.

Its main business is to find old newspapers that are identical to the date of birth, plus exquisite packaging, to make "birthday papers" high priced to sell to customers.

At present, the main business scope of the company is the national newspapers after liberation, such as people's daily, Wen Wei Po, Ta Kung Pao, etc. in the 60s of last century, newspapers in the ~70 era were the main sales force, accounting for over 90% of the total sales volume. In the 80s of the last century, newspapers in the ~90 era were mainly stored as collectibles for future sales.

Guo Jiang said that after the commercialization of creative projects, it is easy to be imitated by others. Especially when confronted with competitors with capital and scale advantages, they must face great challenges.

In order to maintain the competitive edge, Guo Jiang not only registered the trademark of "birthday", but also considered his own unique magic weapon: exquisite and characteristic packaging.

In the sales process, Guo Jiang gradually found that a simple old newspaper can not satisfy the needs of customers far away. What they prefer is the overall packaging grade.

The packaging of "birthday papers" should not only be convenient for mail and portability, but also play a role in protecting newspapers and collecting them.

At present, the old newspapers on the market are much the same. If we want to win customers' favor, we must change the "special" mentality on the additional packaging.

Generally speaking, the cost of packaging is mainly divided into three parts, material cost, processing cost and development design cost.

In terms of packaging materials, Guo Jiang took a lot of detours. He chose cardboard boxes at first, but the paper products were not only rough and simple, but also not easy to collect. Later, Guo Jiang took a fancy to the relatively delicate leather, but because of the humid climate in Shenzhen, the leather would soon become moldy.

Finally, after a lot of screening, Guo Jiang chose the beautiful solid wood packaging.

In the design aspect, Guo Jiang created a whole block of solid wood as a book. The middle concave part was put into the newspaper, and the other three sides were carved by laser.

He told reporters that his packaging has been constantly bringing forth new ideas, for example, giving business partners "congratulations on making money" and giving them to leaders.

Investing in old newspapers does not require too much money, and about 3000 yuan can start the project.

But in the process of acquisition and sale, it is inevitable that it will encounter many risks. Guo Jiang has dubbed it "a gamble".

The problem of newspaper sources is the primary issue that every investor needs to face.

With personal strength, collecting not only takes a lot of time and energy, but also requires coincidence.

On the issue of newspaper sources, Guo Jiang accumulated his products by buying old newspapers of collectors.

In general, there will be extensive connections between collectors of old books and newspapers. Guo Jiang enters this circle through friends and then purchases their old newspapers in different years at relatively low prices.

Due to geographical restrictions, Guo Jiang often chooses to send newspapers by mail: he remits the money to the other side, and then waits for the other party to send newspapers.

But the reliability of such pactions is not high, sometimes even pay the money, the other side fled.

Another risk that investors need to overcome is the sluggish sales.

Because of capital constraints, investors are often unable to advertise, and piles of old newspapers are pressed on their hands. If they can't sell, there is no difference between the same pile of waste paper.

In view of the two problems of newspaper source and sales volume, Guo Jiang chose to develop business with the help of "network".

He launched a trade association with his colleagues, hoping that all the "birthday papers" competitors will join together to share a platform in terms of sourcing and packaging.

"The common problem between us and our competitors is how to cultivate the market.

Resource sharing is the best way out for us.

Guo Jiang said that if Shenzhen customers need a year's "Beijing daily", he can pass the trade within the association's hands from Beijing's counterparts, and extract profits according to a certain percentage.

This will not only satisfy customer demand, but also expand sales volume for peers, which is a win-win option.