Kangnai Launched The Global Quality Reputation Commitment Initiative With Several Shoe Enterprises

On September 2, the first China Industrial Product Quality and Reputation Forum was held in Beijing. Kangnai The Group and Delixi Group, as representatives of Wenzhou private enterprises, jointly launched the Global Quality Credit Commitment Initiative with more than 150 enterprises nationwide.

　　 Kangnai Zheng Xiukang, Chairman of the Group, revealed that when Zhang Dejiang, member of the Political Bureau of the CPC Central Committee and Vice Premier of the State Council, met him before the forum, he encouraged enterprises to do a good job in quality reputation and establish the image of "Made in China".

The forum, with the theme of "casting quality reputation and promoting made in China", is an important part of the national "quality month", co sponsored by the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Commerce, the General Administration of Quality Supervision, Inspection and Quarantine, and other ministries and commissions. Zheng Xiukang introduced that before the forum, Zhang Dejiang met with 15 entrepreneurs including him and Zhang Ruimin, CEO of Haier Group, and shook hands with everyone. "How is the enterprise developing now?" Zhang Dejiang asked with concern when he came to Zheng Xiukang. "The enterprise has a good momentum of development, with the steady growth of overseas franchised stores and steady progress in the overseas industrial park in Ussurisk, Russia," Zheng Xiukang replied. Zhang Dejiang said happily, "You have done a good job. You should continue to improve the quality reputation of the enterprise, always regard the quality reputation as the life of sustainable development, and establish the" Made in China " brand And image. "

It is understood that this forum officially launched the "Global Quality Commitment Activity of Chinese Industrial Enterprises". The first batch of 156 quality reputation commitment enterprises in China, including Kangnai and Delixi, issued the Proposal of "Global Quality Reputation Commitment Activity for Chinese Industrial Enterprises", calling on national industrial enterprises to participate in the "Global Quality Reputation Commitment Activity", implement total quality management, and actively adopt appropriate advanced quality standards, Provide satisfied products and services for global consumers.

At the forum, as one of the five entrepreneurs in China, Zheng Xiukang made a speech on the forum to exchange Kangnai's 30-year development experience of "winning with quality and building a business with integrity". As early as the end of the 1980s, Kangnai implemented total quality management and became one of the earliest enterprises to implement brand strategy in the domestic leather shoes industry. Later, it won the first national quality award in China's shoe industry. It took the lead step by step on the road of "winning with quality" and became the representative of high-end leather shoes manufacturing in China.

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