Yalu Build Garment Operation Platform, Down Industry Or Shuffle.

"The reason why this year's terminal meeting is in Zhengzhou is to prepare the Henan market as a pacesetter of the national end image and to promote it. It takes the Central Plains as the center to radiate the whole country, forming a unified terminal that meets the needs of the masses, and raising the Yalu.

Talking about industry

Price gradually and value equivalence

In the past few years, every summer, the down garment industry began selling counter season, playing special prices.

"In the past few years, the value and price of the down garment industry are not equal. A T-shirt is hundreds of dollars at a time, and a brand-name down jacket is only one hundred or two hundred yuan. This is very unreasonable and is not conducive to the development of the industry."

For the good and bad brands of the industry, he said that with the strengthening of the terminal of the big brands, the enhancement of brand value and the development of technology, the survival space of small brands will be smaller and smaller. On the contrary, the market share will gradually be concentrated on a few large brands.

This can be seen from last year's sales: the situation of losing money in 2009 was eased, on the contrary, the down jacket between 500 yuan ~700 yuan was the best seller.

"This year, because of labor costs and rising raw materials, the mainstream price of Yalu down clothing is maintained at 600 yuan ~900 yuan."

Gu Zhenhua said.

This year, Yalu down jacket has begun to develop high-end customers, such as fur technology applied to down jacket, which is beautiful and warm, and light, of course, the price is not low, more than 1000 yuan.

Talking about ya Lu

Build professional apparel operation platform

At present, the Yalu group owns Yalu, free and blue ice three down clothing brands. In 2009, it launched the high-end business men's wear, olowway, and bought the little ladies dress 100 flun, which crossed the three major clothing areas.

How will Yalu integrate these five brands in the future?

Gu Zhenhua said that the group's three down clothing brand segments, Yalu down clothing high-end positioning; free to take the young fashion line, for 18~38 years old consumers, divided into "cool Street" and "European style" two themes; blue ice for the public, the cost of the group has a larger span.

"Yalu group, while making bigger and stronger" Yalu "brand, should also focus on cultivating brand names such as blue ice, free, hundred lotus and ollow, and form a brand positioning differentiation. At the same time, these brands can support each other. For example, the design team of Bai Fu Lun can promote the design of down garments, and the existing channels of Yalu can help the development of the market.

Practice has also proved that the integration of these sub brands has promoted the sales performance of Yalu group.

The ultimate goal of Yalu group is to develop into one of the most professional apparel brand operators in China.

Gu Zhenhua said.

"In the next three years, Yalu will still focus on the development of down garments."

Speaking of Yalu's future, Gu Zhenhua said that terminal construction is the top priority of marketing in 2010. In addition to optimizing the expansion of entity terminals, Yalu is planning e-commerce channels.