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L2 Officially Unveils The Mystery

2010/9/4 10:07:00 94

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After successful listing in September 25th last year,

lilanz

(China) Co., Ltd. (hereinafter referred to as "Li Lang") has revealed to the outside world that it will launch a sub brand L2 suitable for consumers aged 20 to 30 this year.

Yesterday, with the opening of the L2 product exhibition hall at the headquarters of Le Lang, L2 also officially unveiled the mystery.

"Compared to the main

brand

LILANZ products, L2 gives the overall style will be younger and updated. From the feedback we get now, dealers are very optimistic about the development prospects of L2.

Hu Chengchu, vice president of Li Lang said.

"DNA" is more fashionable with the same appearance.

In contrast to L2 and LILANZ products, Hu Chengchu used this sentence to describe: the fashion of L2 products is not Hippie fashion.

"L2's target consumers are mainly young professionals in the workplace.

Therefore, in the highlight of fashion, L2 will continue to DNA, the business concept of its products.

Hu Chengchu said.

The appearance of L2's products was recognized by the dealers.

"These days, just when the company opened the order meeting, dealers all over the country came.

After watching L2's products, there are even many dealers directly buying their own clothes.

Ding Feng, general manager of Fujian Star Trading Co., Ltd., which is responsible for L2 marketing in Fujian, told reporters.

To achieve this effect, let the senior executives feel that all the previous efforts are worthwhile.

It is reported that after deciding to make the sub brand L2,

lilanz

A new design team was set up in Shanghai, and Wang Yutao, who had won the title of China's ten largest designer, was invited to take charge of the design of L2 products.

"Besides, we also set up a team in Milan to absorb some fashion information locally.

It is because of the cooperation between Shanghai design studio and Milan design studio that L2 products can be attracted to public attention when they first appear.

Hu Chengchu said.

Promotion of the first and second tier markets

In the semi annual report released in 2010, Li Lang revealed that he hopes to set up 100 L2 stores in the country by the end of 2010.

For such a goal, Ding Feng said that he was still very confident that he could complete it.

All along, in the market promotion links, most of the Fujian men's men wear the way of "encircling the cities in the countryside": first stabilize the heels in the three line or even the four line, then gradually March to the first and second tier cities.

Ding Feng told reporters that L2 will take another form of marketing promotion -- directly opening stores on the first and second lines, that is, those capital cities and prefectural cities with better economic development.

"This is determined by the target consumer group of L2.

The target consumers of L2 are mainly those young workers. The most concentrated areas of these employees are in the first and second tier cities.

In the area of exclusive stores, we will not rush to open big stores, but start with 80~150 square metres of storefront.

When the product development and support are relatively rich, consider the form of a shop like this.

Ding Feng said.