History Of Spousal Entrepreneurship

From 09 to 04, from security and accounting to more than 700 families,

In 1997, Pan Jun and Yang Liyun, who worked in Ningxia Construction Bank and worked in a security company respectively, gave up stable work and took the initiative to lay off their jobs. They went to the countryside to engage in the processing of traditional agricultural products which was not favored by everyone at that time.

As the saying goes, everything is difficult at the beginning. When the couple went out to sea, they took their borrowed 40 thousand yuan to start their own grain processing.

In 2002, when the couple paid off their debts, they took another big step and registered the Yinchuan Jinwang integrated culture Co., Ltd.

In response to the background of the adjustment of the agricultural structure and the popularity of the vegetable market, they adjusted their business ideas in a timely manner and began to dabble in the field of vegetable and agricultural products.

Today, "Pan Yang Jin Wang" has signed contracts with large and medium-sized supermarkets like Xinhua Department store, Hualian and so on, occupying a large share of the market.

Especially in June 2006, when Premier Wen Jiabao visited Ningxia, he deliberately understood the brand name of "Jin Jin Wang" in the old building of Xinhua Department store. The care of the prime minister made the couple more confident in starting their own business in Ningxia.

Suffering is also a wealth. "Many people think that success and opportunity have great relations, but compared with opportunities, I think suffering is also an indispensable asset for success."

If there are no special experiences such as laid-off, going to the countryside or going to sea, I will not succeed today.

Yang Liyun weep in front of reporters to talk about suffering.

At the beginning of their business, their family life lasted for a long time at a low level of forced food and clothing.

The grievances of parents, the irony of friends and relatives, and the huge debts that lie on them, and the embarrassed life, are really painful for the couple.

Married without a house, it rented less than 10 square meters of bungalow; there was no heating in winter, and often woke up at night.

Especially when the husband and wife see their children living better than their sons each time, their hearts are more indescribable.

"When starting a business, tears are a common occurrence. Sometimes they even have doubts about the way they choose, and regret and retreat.

But I am very glad that there is a husband who loves me, without our mutual love, support and encouragement from the couple. We will not go to this stage today, and will not succeed today.

Honesty, strategy and opportunity are indispensable.

If suffering is a fortune, good reputation, advanced strategy and grasp of opportunities are the three magic weapons for the couple to win in the fierce commercial battle.

SARS raged in 2003, when the circulation of agricultural products in Ningxia was sluggish, and many agricultural products dealers made a substantial increase in product prices.

However, in order to establish long-term cooperative partnership with customers such as Ningxia University, Pan Jun and his wife continue to provide customers with original prices at the same time. They have not only been praised by customers, but also expanded their sales scope for their enterprises on the basis of maintaining a fixed customer base, and established a good image of corporate integrity within the industry.

Back to the early days of entrepreneurship, the focus of our business was in the hot areas of economy, industry, commodity purchase and marketing, but the couple chose the slow processing and low cost processing industry of agricultural products.

In 2002, when everyone intervened in the grain processing industry, they turned to the purchase and sale of vegetables with high economic value and established a long-term stable customer base in the fierce market competition and always occupied a certain market share.