Home Textile Enterprises Strive To Be Innovative &Nbsp, And Write A New Trend Of Health, Environmental Protection And Practicality.

In August 24th, hosted by China Textile Industry Association, China International

In the first half of this year, the output value of the whole home textile industry increased by more than 20%, and many home textile enterprises have already stepped out of the shadow of the financial crisis. At this exhibition, exhibitors from Shanghai, Jiangsu, Zhejiang, Guangzhou, Shandong and abroad showed their magic power and made every effort to attract the audience's attention.

It is reported that the first day of the opening of the home textile exhibition attracted more than 20 thousand spectators to visit, creating the most recent home textile exhibition.

The quality of the exhibitors and the new products that they bring are even more positive in the industry.

In the face of foreign advanced home textile design concept, China

At present, China's home textile market is still occupied by five regions, namely, Shanghai, Jiangsu, Zhejiang, Guangzhou and Shandong.

The Guangdong plate is the origin of China's earliest brand home textiles, and the Zhejiang plate is almost the same as the development of Jiangsu Nantong plate. However, the economic proportion of home textiles in the entire Zhejiang plate is not very high, so the development speed of these years is not very ideal. Nantong plate began to develop from 97 to 98 years ago. As the main economy of Nantong, home textile industry has invested a lot of experience in the development of the government, the association and the enterprise itself.

The Shandong plate is derived from cotton yarn and towels, and its traditional plate is not the same.

From these four plates, the best trend is the Jiangsu Nantong plate. The Nantong plate is leading in the market both in terms of market share, sales volume and the growth of the whole scale.

The Yangtze River Delta's home textile industry has a long history, and with the rapid development of logistics and economy, Haimen, Haining and Shaoxing have formed several major textile enterprises.

Every major town has its own fist products. Yuhang and Haining are mainly made of curtain cloth and sofa cloth. Shaoxing, Yang Xing Bridge is dominated by gilt window screens, and Nantong is mainly bedding, which effectively avoids the homogeneity of products and gradually forms a more successful differentiation format.

Yang Zhaohua, President of the home textile association, said that in the industrial chain of home textiles, enterprises should form cooperation, and such cooperation should be based on complementarity, complementarity of products and complementarity of internal and external sales. A large enterprise may lead to the development of five or even 20 enterprises.

The characteristics of the Shanghai plate are very special. As the center of China's economy, relying on its own geographical advantages, many enterprises with a certain scale around Shanghai have begun to shift the R & D department to Shanghai. Many enterprises, when interviewed by the media, say that the home textile industry needs to have its own characteristics.

As the most developed international metropolis in eastern China, the flow of people, logistics and information is extremely rich. It is also a fashion capital. In line with the trend of foreign countries, it is necessary to break away from the homogeneity competition in the home textile industry, and design and research and development become the core competitiveness. Therefore, Shanghai has become the forefront of the development of home textile industry. With the help of the international home textile exhibition platform and the fashion trend synchronized with the world, home textile enterprises have absorbed the most advanced demand and fashion elements of the market, so as to enhance their competitiveness in product development.

Actively innovate and strive to be a speaker.

A brave man wins, a brave man meets a wise man.

As a world factory, China is a great textile country in terms of production and consumption. However, when it comes to innovation and design, the control of the fashion trend is no match for foreign brands. If Chinese enterprises want to kill a blood route, they must improve their own industry height and actively innovate.

If we grasp the market, we can become the market leader and become the market leader, so that we can have our own right of "goods" and "fixed price".

At this exhibition, the China Textile Association also held a "fashion trend conference" with the enterprises, and selected excellent works. Many of the winners said that the combination of Chinese and Western elements even applied the elements of Chinese minorities to bedding design. This is the future trend, but the recognition of art and market can not be equated. Any good design should consider the acceptance of the market.

Insiders told reporters that

Health, environmental protection and practicality become the future trend of home textile industry

The trend of home textiles is the same as that of garments. It releases autumn and winter and spring and summer two seasons every year. This home textile exhibition is the release of new autumn and winter products for home textile products.

At this exhibition, home textile products of pure cotton or linen, silk and plant fiber have become the most popular products.

Not only in pursuit of environmental protection in product design and material, but also in the process of energy saving and emission reduction.

At this exhibition, we also see that Anna, mercury, Luo Lai, and Futian have made great efforts in environmental protection.

Many people in the industry say that healthy and environmentally friendly products will become the trend of the home textile industry in the future.

When it comes to the trend of product development, Li Yulu, a home textile company of mercury, said that the current trend of returning to home textile products from the original emphasis on decoration is to pursue a kind of soft and comfortable.

The original home textile products are very cumbersome, and all of them are embroidered on the back. In fact, they don't feel good because they are in contact with the body. There are many lace, which is not very comfortable, but is more ornamental.

Now the technology is still more exquisite, but it seems to be very simple, highlighting the fabric quality, the sense of quality is particularly strong, the home textile industry has changed from decorative to practical.