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Township Brand Building &Nbsp; New Pattern For Enterprise Construction

2010/9/8 9:31:00 62

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Recently,

Zhejiang

Many enterprises in Cixi have got a "trademark".

brand

"The proposal for development", which contains the qualification conditions and brand development strategies and suggestions for declaring China's famous and provincial and municipal famous trademarks, and so on, as long as a book is in hand, trademark declaration and planning are tailored and made clear and convenient.

This is one of the specific service contents of the newly established brand building work guidance station.

It is understood that

Cixi

In order to further guide, encourage and support enterprises to register trademarks, use trademarks and protect trademarks, the public housing association, Xiaolin Forestry Association and Xiaolin forest industrial and commercial office have formed a brand atmosphere for "small businesses to have brands and big enterprises to create famous brands". A brand building guidance Station in Sinpo, Xiaolin, Qiaotou and Sheng Shan four towns has been set up to publicize laws and regulations on brand building for enterprises in the region, to stimulate enthusiasm for brand building, to clarify brand ideas, and to conduct research on the characteristics of enterprises and brand status so as to tailor the brand of enterprises.

In recent years, Sinpo, Xiaolin, Qiaotou and Sheng Shan have implemented the strategy of industrial cluster and pformation and development, and formed the economic development pattern taking private economy as the main body.

At present, the four towns have more than 10 thousand kinds of enterprises, with 21 annual output value of over 100 billion yuan, and 16 state-level high-tech enterprises. They have built five new industrial agglomeration blocks, namely, Xinpu town's national household appliance base, Sheng Shan town's nationwide cloth corner production base, Xiaolin town's domestic shoe and cap electronic network base, and Qiaotun village's waste plastic recycling resource base, etc., forming five pillar industries, including household appliances, mechanical bearings, cloth corner materials, shoes and hats and electronic networks, solar photovoltaic and waste plastics recycling resources. At present, they have become the largest selling brand of solar photovoltaic production base and the largest household electrical appliances production base in the country.

At the same time, under the guidance of the industrialization development mode of "enterprise + farmer + base", 30 thousand mu of grape base, 20 thousand mu of foreign exchange vegetable base, and 100 thousand mu of marine culture base were formed, enjoying the reputation of "China's home appliances and grapes".

So far, the town has 27 state-level brands, including 11 famous brand products, 15 famous Chinese trademarks, 1 famous Chinese export brands, and 20 famous brand products and famous trademarks at the provincial level.

Nowadays, the guidance Station of township brand construction has set up a bridge between the enterprise and the industrial and commercial departments, and has formed a new pattern of brand building work based on industry and commerce, relying on the town government and full-time professionals.