Jiangnan Town Singing Red Clothing Industry "Big Play"

It is famous for its mountains, known as "Jin Gu Shan" and "red bean hometown".

Last year, the domestic clothing industry was generally affected by the financial crisis.

It can be said that the garment industry started in the 70s of last century and let the people of Gushan Town excavate the first barrel of gold.

However, Gu Shan people are not satisfied with it. On the basis of constantly consolidating the traditional advantages of the garment industry, the industry of enriching the people and strengthening the town has been continuously expanded and extended, forming a benign development situation of the four wheel drive of textile and clothing, machinery manufacturing, building materials and metal products. At present, there are more than 800 industrial enterprises in the whole town, and 11 billion 500 million yuan in industrial and commercial invoicing in 2009, 520 million yuan in financial revenue and 13571 yuan in the per capita income of farmers.

There is a saying in the clothing industry of Jiangsu: "the three underwear on the market comes from Gushan", which may be the most vivid portrayal of the prosperity of garment industry in Gu Shan town, "the base of China's knitted underwear industry".

How to make small town clothes go to metropolis and write great articles, and the reply of Chen Xinghua, Secretary of the town Party committee, is firm and confident: the way of thinking determines the way out, and guides the enterprises to take the road of brand striving, technological innovation and cluster development.

Only with this clear thinking, can the government know how to set up the stage, what kind of platform to set up, and how big the station is, so that the business can be sung wonderfully, uniquely and for a long time.

The clothing industry is a brand dependent industry. How to strengthen the brand building and enhance the contribution rate of the brand to the industrial development has become an inevitable choice for the garment industry.

The main body of brand building may be a single enterprise or a small industrial cluster area.

As one of the earliest garment industrial clusters in the province, Gu Shan town started a garment workshop early in the late 70s of last century. Although it started earlier, most of the enterprises were still in the initial stage of manufacture for a long time, and their products were not well-known enough and their brands did not ring.

In response to this dilemma, Chen Xinghua, Secretary of the Party committee of Gushan Town, said: "this is not related to the brand awareness and brand awareness of our industry."

If you have a train of thought, you must work hard.

In August 2009, under the initiative of secretary Chen Xinghua, the people of the clothing enterprise of the town gathered together, established the underwear industry association of Gu Shan town, and then led by the association, set up 7 departments to effectively realize the sharing of resources, information and technology, which symbolized the pformation of the garment industry from the enterprise to the enterprise, the enterprise and the enterprise.

Scientific and technological innovation to enhance the competitiveness of the industrial market

Technology is the first and first impetus for development. The development of enterprises and industries can not be separated from the guidance of scientific and technological innovation.

In recent years, Gu Shan has always linked the technological innovation with the competitiveness of the industrial market deeply, and actively explored the way of technological innovation suitable for its own development, giving full play to the superposition advantages of capital investment, intellectual support and policy guarantee, focusing on the goal of "strengthening, doing high and doing well", constantly consolidating and developing the garment industry advantage through scientific and technological innovation, and realizing the effective pformation of the labor intensive industry to the science and technology support type in the garment industry.

The town government is deeply aware that in order to develop scientific and technological innovation in the garment industry, we must give full play to the intellectual advantages of universities and research institutes and take the path of cooperation in industry, University and research, and achieve effective linkage and complementary advantages among governments, universities and research institutes and enterprises.

Under the government's production, education, research and cooperation system, more garment enterprises have carried out extensive cooperation with universities and scientific research institutions. Limited by Share Ltd has collaborated with Jiangnan University to develop product design. The research center of sweater engineering in Jiangsu has been built.

In science and technology innovation, Gu Shan town strengthens policy guidance, encourages enterprises to take the initiative to butt in Shanghai Yangpu and accept the Yangtze River Delta radiation, and strengthens the introduction and training of three talents, such as R & D, management and marketing, and strive to build the "talent highland" of the garment industry, guiding enterprises to pform from "olive type" to "dumbbell type", accelerate the establishment of R & D alliances, and gradually pfer production links, and strive to build well-known underwear research and development centers and creative capital of the whole province, the whole country and even the whole world.

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Industrial cluster spawned industrial agglomeration effect

Industrial agglomeration is an important platform for a region to stimulate economic growth, optimize industrial structure and enhance competitiveness.

In recent years, Gu Shan has deeply analyzed the industrial distribution situation of the surrounding areas, constantly improved the internal layout of the industry, made a long and excellent apparel industry chain, and realized the organic linkage and seamless connection of the apparel industry chain.

In order to further highlight the foresight and scientificity of the garment industry cluster, the town government specially invited professional bodies to study and formulate the "Gushan clothing (underwear) industrial cluster development plan" and set up the underwear industry association, forming a healthy development trend of large scale enterprises and large and medium sized enterprises.

At present, Gu Shan textile clothing and supporting enterprises have reached more than 300.

Among them, there are 18 garment enterprises above Designated Size, 13 Textile Enterprises above Designated Size, 5 annual sales of over 100 million enterprises, 7 annual sales exceeding 50 million yuan, and 36 annual sales of over ten million enterprises. The total sales volume of textile and garment industry reaches 3 billion 394 million yuan, accounting for 36.86% of the total industrial sales in the town.

The government adopted the strategy of "supporting the government and setting the stage to strengthen the enterprise", and actively supported the leading enterprises, and gradually emerged a number of brand management enterprises with a large scale, creating a group of high-quality and reputable underwear brands, with 94 brands of knitted garments, 66 famous brands in China, 1 famous brands in China, 2 famous brands in Jiangsu, 2 famous brands in Wuxi, 7 famous trademarks in Wuxi, and formed a regional brand advantage with the interactive development of scale and quality, which effectively promoted the large-scale, intensive and specialized development of the garment industry.

New portrayal of harmonious "new Gu Shan"

In the process of the development of garment industry, the ultimate goal of Gushan town is to enrich the people and strengthen the town.

As Chen Xinghua, Secretary of the Party committee of Gushan Town, said in an interview, "development can never be divorced from industry and people's livelihood".

From the development of Gushan Town, we can see clearly: always enriching the industry, benefiting the people, paying attention to people's livelihood and improving people's livelihood are placed in an important position, so that the industry can enrich the people and implement the policies of supporting agriculture and farmers in an all-round way, so that the interests of the country, the people and the future generations can be fulfilled on every enterprise.

Perhaps this is not only a new portrayal of harmonious Gu Shan, but also a new interpretation of pformation and development.

Development is an eternal theme, and unity is the cornerstone of success. We believe that in the hot area of the development of Gu Shan, red beans will surely remain lovesickness, and clothing will surely be beautiful.