Power Tyrant Men'S Clothing: Conquer Six World With Benevolence And Love
In August 28th,
K-boxing
The spring and summer new product Conference opened in Xiamen in 2011. This new product conference attracted 3000 distributors from all over the country. In a few days, the new product of the new jacket "low carbon life" of the powerful driver became the new favorite of the dealer.
This year, it coincided with the founding of 30th anniversary. In the next event, the company was announced to donate another 30 million yuan to repay the society.
The theme of the press conference and the 30th anniversary celebration is "the world", and the ancients have been "thirty years for a lifetime". Therefore, the theme of "world" is the theme of the 30 year grand ceremony of the strong tyrant brand.
With the development of China's economy, the voice of enterprises should take on more social responsibilities. As a representative of China's private enterprises, in the past 30 years, the company has been doing charity work silently and fulfilling its social responsibilities.
According to incomplete statistics, in the past ten years, Jin Ba has made a total donation of 50 million yuan, and today donated another 30 million yuan.
Mr. Hong Zhaoming, the chairman of the company, started the business at the very beginning.
Six hearts
"Culture, that is," ambition, confidence, concentration, diligence, conscience and love ", Mr. Hong attached much importance to the conscience and love of the enterprise. Therefore, when he was making the brand, he also did charity work silently.
Analyzing the success of RBA, we will find that it is the benevolence of the company culture that keeps its employees, wins customers, and achieves today's RBA.
In the past 30 years, the strong man's men's clothing has gone from a Jinjiang family workshop to an international metropolis Shanghai. Like the brand of other ethnic enterprises that just started in China at that time, it experienced the ups and downs from scratch, from small to large, from weak to strong.
Whether in the most difficult time of production and operation or the rapid expansion of enterprises, chairman Hong Zhaoming always sticks to his love and conscience. He often says: "a company's sense of social responsibility highly determines the height of its own development.
I hope that in our family, philanthropy can be passed on from generation to generation.
The most important thing for an enterprise is to do two things -- building a brand and doing public welfare. Only these two things can last forever.
We are touched by the strong love of the strong man, and at the same time, we are amazed at the persistence of the strong man's brand to the brand.
In China's fiercely competitive industry, the National Standards Committee has approved the "strong tyrant men's clothing" as the undertaker of the national garment Standardization Technical Committee's secretariat of the jacket working group, and is responsible for the formulation of the national jacket standard.
So how does "power fighter" thrive in many famous brands at home and abroad?
Costume Association
Jiang Hengjie, executive vice president, and Xu Jie, Secretary General of the national garment Standardization Technical Committee, explained to us the secret of success.
In his report, President Jiang reviewed the historical changes of Chinese jacket in the past 30 years, especially mentioned the outstanding contributions made by the company in the development of Chinese jacket.
The Chinese clothing Standardization Committee promised the Secretary General to elaborate on the importance of the standardization of the jacket, which is the only way for Chinese clothing to go to the world.
But the power tyrant men's clothing is exactly the promoter of the standardization work of jacket.
In 1992, he founded the jacket Lab. In 2009, on the basis of the re integration of the original lab, the advanced management system with quality as the center was established according to the international standard. 30.
Today's jacket laboratory has become a state-level laboratory equipped with world-class testing and testing hardware and software facilities. It has participated in the drafting and revision of national standards for many times, and has been widely recognized by people in the industry.
"Only the national is the world". In the 2003 year of the Chinese French culture, it was selected as the only Chinese menswear brand in Paris Le Louvre museum because of its leading style design and rich plate experience.
The symbol of "King's return" of the trademark of "strong driving" has made the whole world recognize the confidence, struggle and strength of men's Totem. We have reason to believe that the ambition and strong will will move towards the world with benevolence.
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