Can The Underground Shopping Mall Break Up The Cake Of Guangzhou'S Business?

For many large new commercial plaza in Guangzhou, the Asian Games is undoubtedly the best time to start business. Before and after the Asian Games in Guangzhou, there will be high Tak Plaza, shopping mall, Tai Koo Hui, Wan Ling Hui and Baiyun Wanda Plaza.

And in many large

Guangzhou's really successful underground shopping malls are few, and the "Big Mac" with more than 100 thousand square meters has no successful precedent.

The opening of these large underground shopping malls brings a series of question marks.

Can these underground shopping malls break up the cake of Guangzhou's business? Can it become a precedent for success?

"Big Mac" underground

As a commercial city of Guangzhou, there are many kinds of shopping malls on the ground.

But because Guangzhou and the Pearl River Delta do not have the habit of visiting underground shopping malls, the number of underground shopping malls in Guangzhou has not been very large.

Even if we calculate the M level of Tianji city's Jusco Island, the square of the good Plaza, there are only about 13 underground shops in Guangzhou.

Among them, the Zhongshan three road business circle and Tianhe business circle are the largest, and the two major business circles hold about half of the city's quota.

For the Tianhe River, which always leads Guangzhou's commercial atmosphere, underground shopping centers are also beginning to take the lead in the city.

With the fashion Tianhe and Zhujiang New City underground shopping malls expected to open in the year, the number of underground shopping malls in Tianhe business circle will rank the first in the city.

It is worth mentioning that the Tianhe two new underground shopping malls are very large in scale, the fashion Tianhe building area is as high as about 200000 square meters, and the floor area of Zhujiang New Town is 150 thousand square meters.

Compared with the underground shopping malls in Guangzhou, most of which are only three hundred fifty thousand square meters, such a scale can be regarded as a "big dinosaur" giant.

After two big Mac underground shopping malls, the pace of Tianhe underground shopping malls will not stop.

According to the government's plan, the pan Tianhe large business circle will also build other underground shopping centers: first, complete the comprehensive pformation of Tianhe Sports Center, and open up the underground space of the original Hongcheng square connecting Tianhe City and Zheng Jia square; the two is that the eastern bathai and Citic Tower will be opened up and built into underground shopping malls.

underground

Guangzhou has a huge consumer population, so all kinds of shopping malls have some living space.

Guangzhou's underground shopping malls also have successes.

When asked about the most successful underground shopping mall in Guangzhou, the answer is all the popular front line. The reason is that the traffic and sales volume here are very good.

Guo Haibo, manager of the shop floor, judged the successful underground shopping mall in Guangzhou with rent.

According to the introduction, in the popular front line, the main channel has 20 square meters of practical area, and its monthly rent can reach 40 thousand yuan, that is to say, its monthly rent is around 2000 yuan / square meter, so the rent level has been directly forced to the two floor of Tianhe City.

Even in the secondary channel, some private shops are mainly designed for individual businesses, and the monthly rent of the 10 square meters is ten thousand yuan.

In fact, in addition to the popular front line, the commercial street located in front of the park is also a more successful underground shopping mall.

The commercial street is small in size, with an area of only 2000 square meters, and the rental of shops is relatively high.

According to the introduction, some 10-20 square meters of good location berths, monthly rent can reach 1000-1200 yuan / square meter, and some of them can reach 800 yuan / square meter.

In fact, in addition to the old city, Tianhe also has a successful underground shopping mall, which is another city of Tianhe.

The opening time is not long, but its popularity has been very strong. Some fifty or sixty square meters of large shops can rent 650-700 yuan per square meter per month, and some 20 or 20 square meters of small shops can reach 900-1000 yuan per square meter.

Success is always the same.

For some successful underground shopping malls, Chen Ruibiao, deputy general manager of Li Du commercial real estate, concluded that first of all, it is necessary to interact with the above business circles and form good complementary effects. If there is no interaction with the above business circles, only the underground stores with "isolated" existence will be less likely to be successful. Secondly, it is necessary to connect with the subway access and facilitate traffic. Third, the underground shopping malls are more afraid of repression, so their height and channel lighting must be very particular. Besides, underground shopping malls must be accurate, but not too narrow.

Can Tianhe create another business miracle?

Because of the successful precedent, some underground stores that are about to open are also confident. At least, in the view of the director of fashion Tianhe, the prospect of the underground shopping mall is worth looking forward to.

And their confidence comes first from the good progress of investment promotion.

As early as July, the fashion Tianhe announced that it had started two months of investment and nearly 60% shops had completed the lease.

And the Pearl River New Town underground mall manager finalized the Lan Kwai Fong in Hongkong, also let the market have more expectations.

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However, for such a giant, there is no precedent for success, and the market still holds a reservation about its future business.

A business expert who does not want to be named said that Guangzhou's large shopping malls of more than 100 thousand square meters would be very difficult to succeed, and the underground shopping malls of stylish Tianhe and Zhujiang New City had these two characteristics at the same time.

It is also very normal for the market to have such doubts. After all, in Guangzhou, the operation of underground shopping malls is far more successful than successful ones.

The underground shopping malls, which opened almost the same time with the popular front line, are still not very popular; some underground shopping malls in Beijing Road commercial circle are strongly contrasting with the bustling of Beijing road; the underground shops in the west of the Yangtze River have already left the field due to poor operating conditions.

And the Oriental Po Tai, like the Guangzhou east railway station, has changed its position many times before it is considered a preliminary foothold.

"Large underground shopping malls are prone to scale effects, but it is also easy to find merchants unable to recruit businesses," Chen Ruibiao pointed out. If businesses fill up dissatisfaction with shops, the whole shopping mall is likely to be cold and cheerless.

Chen Ruibiao also gave his own opinion. For large-scale shopping malls, it is necessary to introduce comprehensive supermarkets to attract people and attract other characteristic shops.

If there is no main store, it will be more difficult to invest in a single businessman or a businessman.

Guo Haibo thinks, like Tianhe area, the diet is still very deficient. If the underground shopping mall can have a very good catering business, it will surely attract a lot of popularity.

For the future operation of Big Mac underground stores, whether they are worried or optimistic, they can only be Zhuge in advance. Whether Tianhe can rebuild Guangzhou's business miracle and build a successful Big Mac underground shopping mall is hard to predict.