Love To Test The Water Online Shopping &Nbsp; Dream Bazaar'S First Seat Is Not Guaranteed?

As a global leader in underwear,

Domestic Internet business models, including C2C, B2C, SNS and the latest fire group buying, have been learned from abroad, and have been improved through localization. In every field, Taobao is the biggest empire in China's online sales. Taobao, learning from the Blue Nile model, has been growing well; learning the secret mode of women's underwear online shopping brand in nine countries.

The dream bazaar is the most financing B2C in the field of women's vertical e-commerce. In June 2010, it invested $20 million in Jinsha River venture capital. In 2010, the development trend of Monroe dropped sharply, and it was about to enter the fourth quarter. The new round of financing was still under negotiation. Besides the early investment of 20 million yuan, the development of the Internet was not enough.

Traditional underwear brand love is clearly aware of the explosive growth of underwear online shopping market, Rio Tinto online sales since June.

The essence of online shopping is to reduce intermediate links, shorten sales channels and eliminate profiteering, so that online shopping consumers can buy products of the same quality but less expensive.

It is good news for consumers to love and sell water online, and it is a direct challenge to dream bazaar.

Prior to that, Meng bausa Moonbasa's female lingerie online shopping head can not shake the chair, and it has all the advantages in terms of product category, quality and price. In terms of operation, there is no lingerie B2C enterprise with two years of dream bazaar's underwear industry and more than 10 years of consulting and data base marketing experience.

Obviously, the brand awareness and physical channels of love are unreachable in the short term.

The dream bazaar has welcomed the adoration to enter the electronic commerce honestly, calling the move a good strategic choice. But in 2 years, it can not pose a direct threat to the dream bazaar. There is no direct competition between the two brands, products and consumer groups.