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Strengthen Brand And Image &Nbsp; Make "One Needle And One Line" To Make Brand.

2010/9/9 17:34:00 91

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Several local companies

Clothes changing shop

Most of the workers in the shop stay on simple trouser legs and stitching operations. They have not yet touched upon the business of fashion modification, let alone brand awareness and service awareness.

In fact, for urban people,

Wardrobe

Most of them collect high quality fashion items, but they are shelved because of their outdated styles.

A Ling told reporters that there were several sets of fashions in the wardrobe, but it was a pity to look at the outdated hundreds and thousands of fashionable clothes. It was unrealistic to donate the donation, but now the clothes changing shop has no such business, but it can only be used as a collector. It is a waste.

Recently, "one needle and thread" brand clothing changing clothing store in Shanghai and Suzhou has been able to inspire some local businessmen.

Pan Junmin, the owner of the fashion changing clothing store, sold leather clothes at the major department stores 10 years ago as a sales manager of clothing factories. His business was not successful at that time, but he sniffed business opportunities in the clothing store.

Over the past ten years, he has found that clothes are becoming more and more diversified. Many versions of clothes must be modified to suit new fashions and trends.

With the increasing demand of customers, the business of changing clothes store is getting more and more popular.

When he first started his business, Pan Junmin only dealt with traditional department stores, but he soon discovered that this was not a permanent solution.

Because many traditional department stores have their own counters to modify their clothes, even if they are willing to cooperate with "one needle and one line", the shopping mall has not taken Pan Junmin seriously.

Pan Junmin did not feel wronged. He decided to go and talk with the foreign department store.

He found an experienced master with 3 shops.

Shifu usually does not talk directly with customers, and the communication is handled by the front desk.

In "

A single needle or a piece of thread

The front desk also serves as the role of the store manager. He must be familiar with the various techniques of clothing modification and be patient.

Every receptionist must have to finalize every detail, and sometimes make a simple proofing, so that customers can try to formally modify them after trying them on.

While on the other hand, when the big tree is stable, the more specialized shopping malls are pushing forward.

In the process of cooperation with foreign shopping malls, "one needle and one line" has registered its own shop name, creating conditions for future chain stores, which has also strengthened the brand and image creation, and further enhanced the grade.

Although the clothing store is only a small shop scattered in the streets and lanes, but if it can form the characteristics and scale, toward standardization and brand development, it will certainly fill the market gap.