The Five Taboo Of Clothing Store Purchase
Many shopkeepers after running a period of time shops feel very puzzled: the location of their own shops, decoration, the quality of the shop assistants and others, together with the purchase, why others are making money, but they have to pay very badly, the mystery is very simple, Xiaobian for everyone to analyze the reasons for it, summed up as the five taboo of store purchase, I hope you can draw lessons from it.
The first big taboo: according to their preferences
Stock purchase
Most of the clothes are made of MM. The original intention of making clothes is generally romantic. They think they like shopping, like clothes, and have the experience of clothing purchase, so they blindly open the clothing store.
In fact, a lot of fiasco clothes shop novice, all committed the first big taboo: according to their likes and dislikes to buy goods! You like, do not represent others like; you like, do not represent the market likes; you like, do not even represent your store's location, your shop's decoration likes.
Although the imported goods are all good selected goods, but because of their messy style, it looks like a grocery store, and a good price is 3 yuan.
Second big taboo: "lazy" complex
Clothing has a small success, for example, go to the 13 line, get off the train, go straight to the destination, directly find the familiar home, sweep the goods, send out, the whole afternoon is very idle, leisurely and carefree.
These people will never grow bigger because they have made second taboo taboos: laziness! Success depends on accumulation and not accumulating at any time. When you knock at the door successfully, you simply don't know who he is.
Want to think
Set up shop
Succeed, don't make excuses for your laziness and knock your alarm at any time.
Third taboo: being
Wholesaler
Flattering dizzy
In the wholesale market, they were flattered by shopkeepers, who took more colors and took more money. Some MM, in their own shop, had a glib tongue. In the wholesale market, a few words of "big customers and eyesight" came down.
When you slaughter people, you will become clear headed and confused when you are killed.
Small accounts can not be worked out. There are few pieces in the wholesale market, hundreds of pieces, hundreds of pieces, and hundreds of pieces. For a small shop, I don't know how much water I need to pay, especially when I am fooled by the slow sale.
Fourth taboo: adaptation
Did the shopkeepers have such experience: entering a wholesale file, after the first selection of the goods, slowly feel that the other goods are also good, take some more? In fact, this is a psychological "adaptation phenomenon."
It is the old saying "entering the abalone fish for a long time without hearing its odour, and entering the room of Zhi LAN for a long time does not smell its fragrance".
Psychology tells us that human sensory organs are prone to change, and continuous stimulation will reduce sensitivity.
When buying, remind yourself at any time not to be impulsive. If you have time, go back and forth several times, so that you can pick the best goods.
Fifth taboo: lack of physical strength
Most shops purchase MM, and their physical strength is generally not very good.
Physical strength is not good, people's sensory organs are easy to change, and the resolution of good or bad products is reduced.
For example, anxious mood, take the goods as soon as possible to enter the "quick death" mentality is obvious.
This will greatly increase the chances of getting bad goods.
Therefore, before the ancients did important things, there was a scientific basis for "bathing and changing clothes" and "fasting".
During the physiological cycle of women, emotions are more volatile and out of control.
Therefore, MM is not encouraged during the physiological cycle.
A person's physical strength is limited after all. Therefore, before starting, we must analyze those places that are the focus of purchase, leave the good time and the best physical energy to them, and use them wherever they are, tired and tired.
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