The Pformation Of Family Based Small And Medium Enterprises Will Soon Take Place In &Nbsp.

The 80s of last century

If small and medium-sized clothing enterprises want to get through the bottleneck and survive, develop and grow better, they must carry out scientific management and gradually standardize their operation and management activities, so that they can turn from guerrilla units to regular ones and become real enterprises from processing workshops.

1. clear market positioning.

Market segmentation and product positioning should be carried out according to their own advantages and resources to identify target customers.

Don't do anything you want, otherwise nothing will be done in the end.

2., strengthen design and development.

After defining the market position, we should strengthen the design and development, build our own design team and own intellectual property through training or introducing professional talents.

3. improve product quality.

In strict accordance with ISO9001 international quality management standards to establish their own quality management system and effective implementation, in order to enhance and ensure the quality of products, and gradually create their own brand.

4., improve sales channels.

On the basis of previous dealers, franchised stores / franchised stores can be established through direct marketing or franchising, so as to improve their sales channels and complement their customer service systems to ensure sales.

5. standardize internal management.

A systematic solution is adopted to establish an internal management system that is applicable, practical, useful and effective, supplemented by systematic internal training, so that employees can do the right thing according to the right way and do things right.

At the same time, we should encourage employees to work together with their bosses, make common progress with enterprises, share common development and share brilliance.

6. ensure sustained development.

Enterprises should not only focus on immediate interests, but also have long-term strategic planning.

There is a long-term plan in terms of capital planning, technology storage, personnel training, brand building and enterprise culture construction, and effective implementation according to plan, so as to ensure the sustainable development of enterprises.

This shows that small and medium-sized clothing enterprises can not rely on a simple scale effect to support the development of enterprises, they can not easily get through the difficult start-up period, will fight for childbirth pains, will get the enterprise's new life.