A Good Tianjin Garment Industry Also Needs To Fight.

　　 The garment industry in Tianjin is in a steady rising stage, which is mainly manifested in the improvement of the overall design level and the enhancement of brand awareness. And how to go well smoothly depends on the relevant policy support, so is the Tianjin clothing trade association.

Local mature brands are deeply rooted in the hearts of the people

In recent years, a number of Tianjin apparel industry has won a number of " well-known trademark "Brand", such as Ying Da and Miguel, won the "famous trademark of China", such as "China famous trademark", Dawei, Kuo Fu, Fei Nicks, GUI Ling, white rose, Hetai, Mu Jin, Lao Mei Hua, Shan LAN, hat Wang, arrived sheep, Spitz, Ren Li, Chun Tan and so on, and won the "Tianjin famous trademark".

At the same time, a number of new well-known clothing brands are deeply rooted in the hearts of people, such as sundwell. Jian Fan GUI Ling, Thousand graphs , Bodhi, Ole, corleano, lestda, and so on. What is worth mentioning is that Dawei Ying Da, Miguel, SPD, rich man, Tom Puer, Fu Feng, Yongzheng, Fei Nicks, Jin Hong Da, Hetai, Wan Kerr and so on, these mature brands which have been trained for more than ten years still play a mainstay role in Tianjin's clothing market.

Scale expansion and healthy development

The expansion of the local garment industry strongly proves the trend of the industry. The production base of this group has expanded from thousands of square meters to more than 150 acres. At present, it has 80 thousand square meters of clothing production base. Yongzheng garments, Pleti clothing and Jincheng clothing also have invested huge sums of money to build large new factories, which are not inferior to some famous enterprises in China. Since 2000, many trading companies engaged in foreign trade orders have sprang up in Tianjin, especially in Wuqing, Tianjin, Jinnan and Baodi. The annual sales volume of Tianjin fashion company has reached 10 billion 867 million yuan. It should be said that the garment industry itself is developing in a benign state.

Policy support is needed to form industrial clusters.

From another point of view, Tianjin garment industry has solved the employment problem in a larger scope while promoting the development of local economy, and has contributed to the construction of a harmonious society. Arguably, as a pillar industry, more policy support should be given to support the development of industrial clusters. In view of the problems of low industrial clusters, scattered distribution, unreasonable layout and incomplete industrial chain, we should open up a building block for Tianjin's non-public garment industrial park, give some policy support, and guide the powerful local garment enterprises and garment related industries to move into the park. Once the scale of the park is formed, the external investment will play an immeasurable role.

Formulating market rules to support Tianjin clothing

It is noteworthy that local brands are becoming more and more difficult to enter the commercial stores in Tianjin. Some big stores prefer to let unknown foreign brands enter, but they are very harsh to some big brands in Tianjin. For this reason, some well-known local brands have urged the necessary market rules to support the development of Tianjin's famous brand clothing industry. In addition, some brand stores have been demolished in the commercial street planning, resulting in fewer and fewer stores, especially for the market expansion of those well-known brands.

The upgrading of the garment industry in Tianjin must be carried out under the banner of "tree brand and promoting development". We should thoroughly implement the strategy of brand promotion, and the relevant departments should give some reward, support and subsidy measures to the garment enterprises that have outstanding performance in scientific and technological innovation and brand building, so as to arouse the enthusiasm of enterprises to create famous brand products.

Financing difficulty has always been a bottleneck for the development of garment industry. It should give certain credit guarantee to key garment enterprises, and should also increase financial support for the garment industry. In addition, the corresponding functions and service means should be given to promote the overall development of Tianjin's garment industry.