The Concept Of Children'S Clothing: 80 After "Hot Mom Cool Dad" Route Has Been Turned.

Pawin Paw Wangfujing, Beijing

Easy to match with group women's dress.

Pa win Paw and women's clothing brand Teenie Weenie belong to the clothing and love group.

As long as their mothers like them, they can find the same clothes with the same style as Pa win Paw in Teenie Weini and get them.

This form is very popular with young consumers.

When young parents buy, they pay more attention to whether the style is novel and fashionable, for the price they are more fuzzy than the elderly.

At the same time, young parents pay more attention to their children's ideas and ask their children's opinions before choosing clothes.

This is because children nowadays are too strong in personality.

In particular, little girls begin to have an aesthetic sense and have their own judgement when they are very young.

Many parents have said that they don't wear clothes that children don't like.

Children may be limited in style, and the most direct factor affecting children is color.

We see that many girls like pink clothes. Compared with boys, they do not have strong sense of choosing clothes.

Loving beauty is the nature of a girl. It can be seen from an early age.

Parker blue Beijing contemporary

Standing at the child's point of view

The most intuitive feeling of my parents after 80 is that they are more fashionable and not bound by traditional ideas. They are easy to accept new things.

For example, many people used taboo yellow and black and white clothes. These children's clothing almost always become unsalable, but in recent years they sell very well.

At the same time, the elderly prefer to choose the size one when they choose clothes, so that children can wear it for more than one or two years, while young people will choose children's clothing that is suitable for children. They are more concerned about the wearing effect of clothing.

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Not only the details of the service must be attentively, but the product details are also important.

Parker's products are patented design, seemingly casual design, but for children everywhere.

For example, the top of the cardigan is the triangle of Baotou, so as to prevent the child from clipping the skin while zipping.

There are many details like this design, which are loved by many young parents. They think this practical detail design is very intimate.

Such products not only sell well, but also establish the relationship between brands and consumers.

Besides, Parker Blue's

Mother Care, shop manager of Wangfujing department store in Beijing, Wu Changjing

One stop service is provoking love.

The Mother Care brand has 4 stores in Beijing, while my department store area is 150 square meters, but this shop is the smallest in 4 stores.

The largest area is the blue bay store, 4~5 times the department store.

The increase of children's clothing store area is caused by the demand changes in the consumer market, which will be a trend in the development of children's wear brands.

The merchandise in our shop is a one-stop service, which can be found in our store from the expectant mother to the 10 year old baby.

This professional one-stop service is becoming more and more popular among young parents.

In the process of selling, I find that many Post-80's parents are very blind. They learn some parenting experience from their parents, but they don't take all of them. They feel that those experiences are outdated.

But when they were shopping, they showed a lack of purpose. At that time, we needed to play the role of a consultant.

On the one hand, we introduce their performance and use methods, and on the other hand, we explain in detail the child care knowledge and problems that should be noticed from the beginning of pregnancy.

Joint selling is easy to happen among young parents, which is one of their distinguishing features from old consumers.