The Fashion Trend Of Tennis Rises &Nbsp; PEAK Joins The Boiling Market.

September 11th, in recent years,

September 10th, professional sports brand in China

The trend of tennis is rising, and PEAK is added to stir up.

Since 2004, Li Ting and Sun Tiantian won the first Olympic gold medals, and Chinese tennis players such as Sun Shengnan, Zheng Jie and Yan Zi have been enthusiastic about tennis.

It is understood that at present, the international tennis tournament has been held in China, such as Shanghai masters, China net WTA, China net, Guangzhou Open tennis tournament, ITF international competition, ATP, WTA and other sports alliances, and has taken a look at China's huge potential market.

Tennis, a once noble movement of noble people, is not only popularized in professional sports venues, but also enters the campus, into the community's consumption place, and gradually moves towards "civilians".

When tennis was born in China, PEAK, known as "the first brand of Chinese basketball equipment", signed WTA and took WTA star Olga Gwatersova into its banner.

PEAK CEO Xu Zhihua said, "PEAK has developed strength brand advantages over the past 21 years, especially in basketball.

At present, we are making great efforts in the tennis market. First, we are optimistic about the great potential of Chinese tennis. What is more important is PEAK's target in the global market.

At present, the domestic tennis market is still in its infancy, but many sports brands have been aiming at this potential market and waiting for the opportunity to compete.

At this point, PEAK has signed up WTA to join in a high-profile way, which will give strong impetus to the future of Chinese tennis.

Dig deeper into WTA marketing resources, PEAK makes vertical internationalization

During its cooperation with WTA, PEAK will receive the franchise rights of production, marketing and promotion of WTA- PEAK joint brand clothing, and will develop a series of high-end products for its players, including clothing, footwear and related accessories.

PEAK and WTA double logo brand products add a unique exclusiveness to the market.

PEAK has gained the exclusive selling rights and interests of WTA products in the Asia Pacific market through cooperation. WTA also relies on PEAK's strong marketing network to spread WTA licensed products to PEAK's sales outlets of more than 6700.

"The development of women's tennis in China and the whole Asia Pacific region is in the best stage for the tour. We are very excited to join hands with PEAK so that we can expand the brand image of WTA."

Faris, general manager of the WTA Tour Asia Pacific region, said.

"We believe that if we want to excavate the full potential of Chinese women's tennis, we must choose such an excellent local enterprise with vision and foresight, and today's cooperation statement is the first step in our efforts."

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In recent years, WTA has shown its brand appeal in various Chinese competitions. The current China Open tennis tournament means the world's top tennis players and tennis matches, and the Guangzhou open, WTA brand's voice in the Chinese market is more and more loud.

WTA's influence in the tennis field will greatly enhance the professionalism and fashion of PEAK brand and tennis products.

At the same time, PEAK will work with WTA on the development of the players' cooperation project. The cooperation between the two sides will accelerate the promotion and marketing process of women's tennis and the circuit brand in China and the Asia Pacific region, further pform the influence of WTA into marketing force, and expand the profit from the event itself to a wider range of business projects.

PEAK has not only played a deep role in the field of basketball, but also has followed its international vision after expanding into the tennis field. It is a powerful link in the vertical extension of internationalization with the international top tennis league and internationally famous tennis stars.

It is also understood that the internationalization of PEAK marketing is also going global.

This year, PEAK will open a global R & D center in the United States, attracting talented people and resources from the world to enhance its design and research level.

At the same time, PEAK will continue to open stores in the United States and other countries to expand the channel market.

In the 09 year's earnings report, it has been clear that stepping into a wider range of sports has become the goal of 2010 development. Today's field of tennis is a key step in PEAK's professional sports strategy.