Autumn Listing &Nbsp; Domestic Brand Price Rising International Second Line Price Adjustment

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The reason is very simple. For the international brands with relatively large profit margins, the soaring price of raw materials such as cotton may not be larger than the exchange rate difference. Many international second-line brand autumn clothing orders in the first half of the year are the euro falling into the "lowest" period, coupled with the fact that European companies are not optimistic about economic expectations, and many other international direct lines this year.

The average cut was 10%, and the number of individual products was 30%.

Miss Wu is an old customer at Hangzhou Tower Max&Co. counters, because she has always been a guest in the store since opening the cabinet, so she is quite familiar with the prices of the products in the counters.

She bought a new batch of autumn clothes not long ago. When she swiped the card, she found the price was cheaper than last year.

"This synthetic fabric dress has bought one other style before. Last year it was over 3000 yuan, and now it only needs more than 2000 yuan."

Miss Wu said.

In addition to Max&Co., the price of See by Chloe has also been lowered, and the price of Theory sweater has also been reduced by about 5%.

Lu Nina, the head of the women's clothing mall in the front hall of block A, 2, said that about 30% of the imported brands had lowered their prices to varying degrees, and the range was not small. The average reduction was 10%-15%, and the number of individual brands dropped even to 30%.

Order season hit the lowest point of exchange rate

The price of imported brands declined instead of rising, mainly because the order season of autumn and winter goods coincided with the lowest level of the euro exchange rate.

The buyers who often go to Europe will surely remember, because the euro and RMB ratio is still over 10 at the end of last year when they went to Europe. In the first half of this year, the ratio dropped rapidly, the lowest was around 8.3, and the euro exchange rate dropped by 14% this year.

In the face of such a bad exchange rate, ordinary travelers in Europe are exhilarating. Before the 6000 yuan LV bag, the exchange rate was only 4000 yuan when the exchange rate was low, because the fall in the exchange rate meant less money to buy more things.

For brand buyers, it means less money when ordering.

For example, a Hongkong company with many European brand agents will pay 10% less in the first half of the year than in previous years.

Domestic brand price higher than international second line?

"Every time the new product comes up, I pay great attention to the unit price of the goods."

Lu Nina said that after the financial crisis, although the price of the international top line did not drop, the price of the international second-line brand was lower year by year, although it was a consideration of the brand pricing strategy, but it had a great relationship with the European company's unoptimistic economic expectations, and when the order hit the exchange rate crash, there was no need for more reasons to lower the price.

After several rounds of price adjustment in spring and summer wear and autumn and winter wear, Lu nianna discovered that the price of the international second-line brand has been quite similar to that of many domestic designer brands, and some even lower.

Take jeans as an example, many international second-line brands are priced at 1500 yuan -2000 yuan, while many domestic designer brands are selling at this price, such as knitted sweaters, coats and so on. The price of domestic brands and international second-line brands is not much different.

From the beginning of this month, all counters on the front floor of the 2 block of Hangzhou Tower A block were installed in the autumn. The counters such as Max&Co., O '2nd, Patrizia Pepe and so on are all new products. The 6000 yuan coat of the Max&Co. counter has already been bought by guests. The new products of Patrizia Pepe and Fly Girl counters are on the down jacket, and the sharp eyed guests will soon be ready to take the lead.

"International brands can only be pferred, but there is no way to replenish them. The quantity of each brand is very limited."

Lu Nina said that after autumn clothing, the sales increased greatly.