Wenzhou Enterprises Set Off Trademark Registration Internationally

September 13th,

In recent years, with more and more enterprises implementing the strategy of "going global", a large number of export enterprises with independent brands have sprung up in Wenzhou.

The concept of "international trade and brand first" is also increasingly recognized and promoted, playing a catalytic role in the pformation and upgrading of export-oriented enterprises in our city.

At present, there are 4340 international registered trademarks in the 5303 registered trademarks of the city, accounting for 1/6 of the total number of the total.

In the field of international brand building, a large number of enterprises such as Wenzhou, CHINT, Kangnai, AOKANG, news bird, tiger, Semir and so on have increased the competitiveness of Wenzhou's international market through the international registration of trademarks.

Trademark international registration is the first step for the brand to enter the global market, and also the core competitiveness of enterprises.

The city's industry and Commerce Bureau said it would continue to strengthen its guidance on the international registration of trademarks. Through specific measures such as "one step", "push one" and "protect one course", it will organize regular training of trademark for export oriented enterprises every year, popularize international registration knowledge, and guide enterprises to make use of their own trademarks in international trade and enhance their international competitiveness.

In other words, Wenzhou is now stepping out of a brand driven economic sustainable and healthy development.

Up to now, the city has registered 111 thousand registered trademarks, 24 well-known trademarks, 300 famous trademarks in Zhejiang, and 377 famous trademarks in the city.

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At present, there are several ways to apply for the registration of trademarks internationally: first, the application of international treaties, such as Madrid system, European Union and African Intellectual Property Organization, through mutual application of trademark registration.

The two is to apply for registration one by one to all countries.

The Madrid system is China's accession to the international trade mark registration, which has 85 member states. It is also the most international, most time-saving, labor-saving and cost saving international trade mark registration way.