Shoe Business Owner: Don'T Use Flicker As A Means Of Development.

September 13th, now in many small and medium

The two words "boss" are a popular word in China. No matter what the business is, it is called the boss.

The boss is also not good at this age, because some are forced out, and it is not logical.

When a boss has a team, he plays the role of the Lord.

After several years of development, the shoe industry has gradually emerged. Some of them are indeed the elite of the industry. But behind the elite, there are also some "fake frontline experts" who are flickering with the business owners who do not do very well. This is a phenomenon that should not be seen.

1. How do some small and medium-sized business owners flicker?

Let's take a look at the following cases:

[case 1]: promise of love

The operation of a company's brand is successful, orders are flying like snowflakes, and the automated management of production processes can not guarantee the customer's shipping time requirements.

The boss of the enterprise has a headache and visits everywhere, so that he can produce a set of enterprise process automation control management software, which can solve this problem. About 100 thousand yuan invested, Xiao Wang, an undergraduate student who is responsible for the scaling up of the company, has the ability to be dug up by the boss.

As a result, the boss went all the way, and promised to marry his beautiful niece and treasurer. The chief executive immediately paid attention to it. Xiao Wang was very pleased. Then he threw himself into the software development, and soon after that, the software development was put into operation, and the effect was very good.

Xiao Wang thinks he is a hero. He knows he has a different personality. He refuses to go outside. When the king waves his hands, he goes to the black, and the company's plans and finances are immediately in chaos. The loss is more than 1 million yuan.

Comments: the boss "into the beauty of the voice to confuse", and finally self chaos, loss of about one million, ridiculous.

Often listen to the boss said, as long as you do well, in my development, in the future will be able to buy a house, marry a local wife.

But how many successes are there?

[case 2]]

A gentleman was originally a C shoe manufacturer general agent of A Province, and has been in business for several years.

Commented: it is useless to cross the river and bridge the bridge.

[case 3]: win win win win win situation

At the beginning of the production mobilization meeting, E chief executive made a solemn speech, solemnly promise: "Comrade gate, as long as we work hard to successfully complete this year's production tasks, the company will produce * *% profit for comrades to share......"

The staff were overjoyed, so they carried forward a revolutionary spirit who was not afraid of hardship and two were not afraid of fatigue.

At the year-end wrap up conference, E always said in a very painful tone: "comrades, due to the impact of the international financial turmoil, the company has accumulated losses this year by 10 million yuan, and the survival of the enterprises has had a lot of problems. I hope we can achieve this year's goal next year."

The employees listened to it, and it was clear that their intention was to go back to work after the Spring Festival. There was no old employee returning to the factory after the Spring Festival. After 2 months, they began to gather up a group of people to start production. Because of the low technology content, the rate of defective products and rework gradually increased, and the return of customers increased day after day. After 8 months, the E company stopped production and reorganized, and it was depressed.

Comment: promise is gold, E always makes promises become the biggest flicker, and the result of breaking faith is to lift stones and hit them on their own feet.

Case 4]: old cow

H enterprise is a provincial famous enterprise. This "famous" was obtained at the beginning of the millennium.

Because in recent years, H boss's ideas are becoming more and more unenlightened, and suspicion is becoming more and more serious. Although the company has professional managers, the boss is always giving no authorization. The size and size of the business are all the bosses' involvement. The managers of different departments are exchanging the lanterns. In particular, the H company always holds the view that "you get my salary and get paid" on the issue of staff and workers welfare.

Coupled with the practice of H executives who only ask for blame, the company is running up and down. There is a situation of mistawing cadres and cadres, fooling cadres and cadres, and making the company's output decline year after year, and the quality declines year after year.

Among departments, there is a buck passing between the departments, and there are many factions and intrigues among colleagues. Customers also lose confidence in the company. Despite the fact that the H boss has worked hard, the effect remains.

Comments: the staff as a general order, and ultimately tired of hard to tie, and eventually everyone must be divided.

Even if they are on top of the enterprise, the fate of the migrant workers is still there. After all, the age of the unemployed is fast. Therefore, it is very important for the workers to choose a good master.

If the Lord does not want to do things of pformation, he is unwilling to give you a platform for creating and playing, unwilling to delegate to you and starving to death. If you don't want to die, you will not get the output of value.

Many of our small and medium-sized enterprises, after their initial success, are also thinking about how to grow and expand.

But in practice, the executives of these enterprises can not get rid of two words: one is "profit" and the other is "self".

Acting as a person always appears in the face of a businessman, but not in a business's daring. Therefore, fraud and play become a means and method of enterprise development, throwing away the "magic" and "faith" of a businessman's victory.

In the operation of enterprises, all the existing problems and contradictions are a proof of failure. If our enterprises regard problems and contradictions as a kind of experience that we have all come through for so many years, undoubtedly, the life of this enterprise will disappear in an instant.

Why the average life expectancy of China's private enterprises is only 5 to 7 years, because our business chiefs are willing to pay when they are rich, and they are stingy after the stability of wealth.

As we all know, the progress of social civilization, the improvement of personal knowledge level and the perfection of the national legal preservation system have made these small and medium-sized enterprises from success to extinction. This should also be an old saying: "those who play with fire will burn themselves".

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Two, how did the fake front-line experts flicker the small and medium-sized business owners?

The author has been in the footwear industry for some years, and is very concerned about and respected by some of the predecessors or elites of footwear industry. Their excellent accumulation has always been an example for me to learn. But in recent years, the footwear industry competition is not only a product or marketing competition, but also can not jump out of certain frames in the competition of talents.

First of all, the author acknowledges that there are many successful front-line professionals in the footwear industry. They share a common feature: dedication, love, good work style, good leadership team, good leadership for the company, a breakthrough in the enterprise, and continuous promotion of the development of enterprises. These successful managers feel that the industry is aware of actual combat and dare to innovate.

I know several shoe marketing vice president, and found that there are many good and bad things. No matter the size of the company, some of them are small but full of all kinds of organs.

I have written an article before, "shoe managers have" shelves "not as valuable. This article talked about the" shelf "problem of professional managers. Some false frontline experts in the industry usually create a" leader "atmosphere, and a refusal" mediocre "in a thousand miles away.

When you enter the "leadership" (the leader refers to some shoe marketing vice president, the following same door), after "greeting each other", "leadership" will ask you questions, but ridiculously, "leadership" is not to agree with you, because there is a very glorious "frame" in the leader's mind (and don't know where to bring the ready to do things), your answer has not entered this "frame", he will take your place and so on or not to finish the conversation.

Such a leader, because of the "shelf" is too big, no fusion power, with his own things closed, of course, will easily deny other people's views, negating others is actually denying themselves, seriously speaking, such a "leader" is also looking down on himself!

If you ask these "leaders" several marketing problems, I believe these "leaders" answer is not in line with your opinion.

However, the author believes that marketers should integrate differences and opposites, do not put on airs like these leaders, respect the other side's coming from a long distance, and manage companies not easily, but should respect the arguments expressed in the other's conversation, even though they do not meet the current company's condition, because everyone has their own advantages, and the key to complementation is! How many friends are there in the industry? Why do you want to alienate others from maintaining your own shelf? Such a team led by leadership is only short-term and can't face the future.

The "front-line expert" who has a shelf may be too obsessed with his own "frame". It is hard to wake up! Maybe everyone's role is different, but everyone has the same blue sky on the head and more respect for each other.

I remember that in recent years, I have talked with some shoe business owners. Many CEOs, even if they don't know each other, will listen to your speeches carefully, and even some shoe makers will record your views with notes.

They should be ashamed of their actions compared with some of the "front-line experts" mentioned above.

Shoe industry can not be separated from the participation and efforts of shoe managers. But in a people-oriented harmonious society, private enterprises should have more capable and valuable front-line experts who can put aside "shelves". Indeed, the industry can not advance without them. Instead of a few false frontline experts, they will flock around the industry and fudge their bosses, thus affecting the growth of enterprises.

Through the art of art, Zhao Benshan turned "flicker" into a popular art of humour, which made people laugh and laugh and clean up the dust in the heart and beautify the healthy mind.

However, in the management of enterprises, many of our bosses take the "self" as the center and "profit" as the purpose. It is lamentable to fool the cadres and staff members of their staff. But many false frontiers, who move something from a different enterprise or pure theory, do not kill an enterprise.

"Honesty" and "faith" are the way for businessmen to survive. They are also the main theme of the world. For thousands of years, China's main cultural ideology attaches great importance to the cultivation and moral character of people.

Whether it's a small or medium-sized business owner or a first-rate expert in the industry, we must emancipate our minds, be honest and trustworthy, respect our employees, learn from our competitors, and put aside our shelves so as to make our enterprises stronger and bigger.