Focus On Brand Core Values And Build Strong Brands

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Focusing on the ultimate goal, completely abandoning the concern of one city and one pool is the core principle of any strategic success.

In the course of carrying out his mission, Roman Tam evade the Spanish patrol troops again and again, even when he might destroy the enemy, in order not to affect the ultimate mission of "sending the letter to Garcia", he suppressed the reckless fighting desire with the guide.

On the eve of advancing into the Dabie Mountains, the two sides were in serious difficulties and the Central Committee of the party was in a difficult position. The Central Committee looked forward to Liu Dang advancing into the Dabie Mountains as soon as possible to mobilize the enemy.

The Dabie Mountains, located at the junction of Hubei, Henan and Anhui provinces between the Kuomintang capital Nanjing and the middle reaches of the Yangtze River, Wuhan, are the most sensitive and weakest areas in the enemy's strategy.

Once again, it was once an old revolutionary base area, with a large number of people trained through long-term revolutionary struggles. Our guerrilla forces have persisted in struggle for many years, and our army is easy to take root.

If our troops occupy Dabie Mountains, we will be able to threaten Nanjing in the East, force Wuhan in the west, and cross the Yangtze River in the south, looking at the Central Plains.

Jiang Jieshi is bound to mobilize his troops to attack Shandong and Northern Shaanxi, and compete with us for this strategic area, which is exactly what we expect to achieve.

In order to achieve this strategic goal, Mao Zedong instructed that the Dabie Mountains should not be pushed forward by the city in the same way as the northern expedition. Instead, we must take the leap forward offensive pattern: determined not to rear the enemy, and Naga Naoi, in one fell swoop, into the strategic depth of the enemy.

Therefore, Liu and Deng had abolished the rest of the army and made a long journey in the absence of adequate preparations. In order to get into the Dabie Mountains as soon as possible, they abandoned their former rear area, Jiefang District, and many operational opportunities that could annihilate tens of thousands of enemy troops. They also reluctantly destroyed and buried heavy equipment.

Because the value of maintaining the original Jiefang District and annihilating tens of thousands of enemies is only one city and one pool, and entering the Dabie Mountains, "Eastward deterrence of Nanjing, forcing Wuhan to the west, overlooking the Yangtze River in the south, overlooking the Central Plains", and effectively relieving the Kuomintang from the threat of the Central Party's hub are worth more than 10000 cities.

Only by holding the fundamental and overall goal of the brand strategy and commanding all marketing communication activities with the core value and personality of the brand can we build a strong brand.

Therefore, in the daily marketing and communication activities, we should consciously not pay attention to the gains and losses of one city and one pool. For this reason, enterprises should strengthen the learning of brand strategy and establish a scientific brand management organizational structure and process.

Many marketing communication programs are very good and very confusing from the perspective of partial angle and pure tactical marketing. It is very difficult to identify the conflict between the plan and brand strategy effectively. Therefore, the ability to discern the inconsistency of the brand and distinguish the brand from the brand recognition is very difficult.