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    Product Quality Supervision "Double-Edged Sword" Hurt Brand Enterprises Repeatedly.

    2010/9/11 10:18:00 59

    Product Quality Supervision

    stay

    Shoes and clothing

    Today, a seemingly small mistake is enough to bring down a large enterprise.

    For shoes and clothing enterprises, product quality supervision and spot check is a double-edged sword, but unfortunately,

    stone lion

    Enterprises often seem to be stabbed by this "double-edged sword".

    Many consumers or insiders will be wondering: why should we be hurt repeatedly?


    "Double-edged sword" repeatedly injured

    Brand enterprise


    In the industry, product quality sampling inspection is a double-edged sword, to a large extent, played the role of "supporting advanced and cracking down on backwardness".

    Looking at the results of product quality supervision and inspection in recent years, a number of shoe and garment enterprises in Shishi have failed to produce certain products, some of which are still famous brands.


    A few days ago, our province announced the results of quality supervision and inspection of T-shirts in traditional media and networks in 2010. It sampled 50 batches of products from 26 enterprises, including 40 batches of qualified products and 80% qualified products.

    Reporters carefully studied the list, found that the inspection units are large department stores, large supermarkets sold T-shirt products, such as YOUNGOR, nine Mu Wang, JACK&JONES, Shanshan, Nike, Metersbonwe and other famous national brands are all cross the border, enter the unqualified list is all two or three line and the following brands.

    In this list, there are 12 Shishi enterprises, and the number of enterprises from the same area is the most listed, among which 8 are qualified, 4 are unqualified, and the pass rate is almost 65%.

    As for the reasons for the failure, they are familiar with the professional vocabulary: fiber content is not qualified and pH value is not qualified.


    Moreover, this newspaper also reported that the Jiangsu and Zhejiang supervision and spot checks of ZARA, BOSS and other world famous brand clothing quality is not qualified. "It can be said that" double-edged sword "stab brand enterprises are now very common.

    Insiders said Mr. Fang.


    What is the normal state of the unqualified phenomenon


    Clothing supervision and spot checks are generally formaldehyde content, pH value, color fastness to perspiration, light fastness, fiber content and other items, and it is understood that sampling inspection products are not qualified enterprises are also the reasons for these projects, "to put it plainly, mainly enterprises themselves do not pay attention to."

    Mr. Wang, who has been engaged in clothing inspection, has introduced the quality management system to improve the quality of enterprises. Most enterprises have set up a quality management system. However, many enterprises are "gold and jade outside". The quality management system has actually become a good pretence, and the actual operation is not done according to the system requirements. Although some employers want to make good use of the quality management system to enhance the competitiveness of enterprises, some employees have discounted the requirements of their superiors, resulting in the phenomenon of unqualified production of raw materials.


    It is understood that enterprises in order to save costs will often choose to avoid the active inspection links, clothing directly listed sales, "this is also the cause of product failure phenomenon."

    Mr. Wang said, like some large enterprises with an annual output value of millions of pieces, if each piece is to be tested, the cost will also be $1 million. If the inspection is not carried out voluntarily, the cost of this million yuan may become a profit.


    Another reason for the failure of spot checks is "cross boundary" production.

    Mr. Wang said, it is not that companies can not cross boundary production, but to strictly control the quality, such as men's wear in women's trousers, because of the unfamiliarity with women's trousers industry, some details are easily missed, so that the products produced are not qualified.


    Don't overlook the impact of product disqualification.


    "If there is no quality problem for quite a long period of time, some enterprises will relax their vigilance."

    In the industry, Mr. Fang said that the phenomenon of product disqualification would happen immediately. "Do not neglect the negative impact of product failure."

    Li Li, a garment manufacturer in Shishi, introduces that a product produced by the company has been disqualified from the sampling inspection. After being released by the media, second days later, many suppliers rushed to the door.

    The reason for suppliers to reclaim money is that it is hard to spot the unqualified products, and then affect the entire series of products. There will be problems in capital flow.

    Not only that, for a long time, sales of products were greatly affected, while sales fell by 10% during the same period.


    "More importantly, enterprises are not entitled to compete for quality awards."

    The responsible person of Shishi quality and Technical Supervision Bureau said that according to the requirements of the state, Fujian and Quanzhou for the evaluation of the quality of prizes, all enterprises that have failed in sampling inspection shall not be evaluated within 3-5 years.


    Mr Fang believes that with the popularity of the Internet and the increase in the number of Internet users, once the results of random sampling are announced, millions of consumers will soon learn the list of unqualified products, which is Unestimable for some big brand enterprises.

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