Voight, A Shoe Maker, Is Sponsoring The Column Of "Cool Time" In The Men'S Basketball Championship.
September 13th, August 27th evening, 2010 World
Men's basketball
The tournament opened in Istanbul, the largest city in Turkey. This is the first World Men Basketball World Championships held in Turkey history.
From August 28th to September 12th, 24 teams from China, the United States and Germany will compete fiercely for half a month in Istanbul, Ankara, Izmir and Kayseri.
The Voight group is committed to sponsoring the "cool time" column of the world men's Basketball Championships, and fans all over the world cheer for the match.
During the event (from August 28th to September 12th), Voight's latest "street hero" TVC will also appear in the live broadcast event.
As China's top sports
brand
,
Voight
Since its establishment, the group has been concentrating on basketball, aiming to seize the commanding heights of professional basketball and strive to promote the development of Chinese basketball and the spread of basketball culture.
In the course of CCTV5 relay World Men's basketball championship, Voight's "cool time" column is the highlight of the main event. Voight group and fans share the visual enjoyment of the human movement aesthetics in the arena.
From Voight group's sports marketing strategy, we can see that brand promotion is closely related to professional basketball. This is also the best factor that Voight group chose to name the world men's Basketball Championship in 2010.
The world men's basketball championship is the most prestigious international basketball tournament. This event will decide the championship team of the 212 basketball teams in the world. The importance of the competition has enabled the countries and regions to send the most powerful teams to compete. Therefore, it is wonderful, intense and exciting than the match. It has a strong competitive and visible ability, and the spirit of the men's basketball team springing up and fighting hard coincides with the brand characteristics of Voight.
Moreover, the first men's Basketball World Championships were held in Buenos Aires, Argentina, in 1950. The event was organised and held every four years in every two Olympic Games. It has been in the history of more than half a century and has numerous loyal fans all over the world.
At the same time, every event is broadcast in several TV stations, networks and other media around the world. This wide spread influence makes Voight see its commercial value and conform to the market strategy of its brand global expansion.
It is reported that from mid September onwards, Voight group "street hero" TVC will also be unveiled.
CCTV5
The "peak hour" column, the personality Street skills display and the dizzying superhuman action brought by the S.K.Y. top stars from the top street teams in the world, collide with the wonderful scenes of the men's Basketball World Championships, and I believe it will bring different feelings of basketball cultural charm to the audience in this colorful season.
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