Hotel Mooncake: 8 Hotels, 6 Hotels For Processing.

Annual

Hotel mooncakes are not the "life" of hotels.

On the morning of September 11th, the reporter saw a mooncake called "Jin Fang" in a famous hotel in Xinjiekou.

"Mooncakes on behalf of the hotel processing is the underlying rule."

Nanjing Zijin Mountain hotel marketing department staff said that although the moon cake is not complex, but the need for specialized venues and molds, if the hotel itself production, mold, labor costs and so on more than the processing, and the processing of food safety is a difficult task.

2 years ago, the relevant departments of the state carried out QS certification management for moon cake production, that is, the moon cake manufacturers must get QS qualification. Many star rated hotels do not have the conditions stipulated by QS.

According to reports, Nanjing small Suzhou food processing plant and Nanjing Haiying Food Co., Ltd. are the main processing enterprises of Nanjing hotel.

Zijin Mountain hotel staff said that the processing technology of these two enterprises can meet the high requirements of food safety, and also adapt to the high-end image of the hotel. "More importantly, the generation of processing can not only avoid the tension of the kitchen staff, but also win part of the profits from the hotel brand outside the production enterprise".

A box price of 40 yuan was sold to 198 yuan {page_break}

Through the Internet search for "Nanjing processing moon cakes", we found dozens of large and small moon cakes on behalf of processing plants. One of the factory's websites clearly stated that mooncakes were specially designed for a star rated hotel.

The reporter then contacted the factory on the basis of ordering 800 boxes of moon cakes.

I heard that the same as the OEM Hotel moon cake gift box, the factory manager Lee's speech box opened the initiative: "the first two days, a customer ordered 500 boxes, give him 58 yuan a box (6 pieces), give you 40 yuan good."

Reporters later learned that such a box price as long as 40 yuan less than the moon cake, at the OEM hotel price as high as 198 yuan, "value-added" nearly 4 times!

Mr. Li revealed that the business was very good near the Mid Autumn Festival.

"Basically, it can produce 2-3 tons of moon cakes a day, equivalent to 2-3 000 moon cakes.

According to the insiders, the gross profit of the general moon cake manufacturers is around 60%, and the net profit is 10%-20%.

But when the moon cakes arrive at the terminal sales section of the hotel, the huge profits of moon cakes are highlighted, some of them are as high as 100%-200%.

Another moon cake processing company responsible person said frankly, the same quality of the moon cake, the hotel's star class is different, the factory price is also different.

Like the moon cake gift box with a cost of 40 yuan, the price for the four star hotel is about 60 yuan, while the five star hotel can reach 80-120 yuan.

80% "group buying": public funds for the "face project" pay {page_break}

"We certainly know that the mooncakes in this hotel and the other four star hotels in Nanjing come from the same food processing plant, but the price of the moon cake boxes is 200-300 yuan."

In a five star hotel in Shanxi Road, Nanjing, a director of a foreign company who came to order moon cakes said frankly, the unit buys moon cakes. It is also a gift to all sides. Since it is not for oneself to eat, the face needs to be done. To some extent, we are wasting money to buy the brand.

During the interview, a number of hotels responsible persons said that the customers who came to the hotel to buy moon cakes were mostly group buying, mainly for gifts, so the external packaging requirements were very high. "Many customers said that the price is not a problem, the key must be packaged."

"Less than 20% of the hotel mooncakes are purchased by individual customers, and 80% are purchased by public customers who are normally meeting and accommodations in our hotel."

Miss Zhang, marketing manager of a four star hotel in Zhongshan North Road, Nanjing, said that as of September 11th, she had sold more than 3500 boxes.

Reporters in the lobby of the hotel saw more than 50 boxes of moon cakes waiting to be shipped out.

"At present, our biggest order is 400 boxes of moon cakes from a state-owned enterprise in Nanjing."

Miss Zhang disclosed.

Reporters then came to a hotel in Xinjiekou, Nanjing, where the moon cake collection points in the lobby were coming and going.

The hotel launched two cakes this year, 220 yuan and 580 yuan respectively.

"Which one sells better?" "if you send a superior or a leader, you'd better choose 580 yuan or more."

If you send friends and relatives, two are acceptable.

A nearby staff member revealed that the index of the moon cakes sold by the hotel in Dalian this year is 120 thousand boxes, and its mission is 3000 boxes.

Miss Wu, manager of the marketing department of a Nantong Hotel, revealed that the hotel had received the sales task of the moon cakes: 40 boxes of ordinary employees, and 70 boxes of managers.

"Mainly for large enterprises and institutions and VIP customers, two months came to the office to ask for help, normal work has been delayed."

The reporter's survey of several hotels confirmed that enterprises and public institutions need to contact the upper and lower units, which are the main consumers of high priced moon cakes.

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The love chain behind the circulation of moon cakes

All kinds of beautifully packed moon cake gift boxes are displayed in a dazzling array. But the reporter has learned that most star rated hotels are not a gift box for moon cakes, but a thin mooncake coupon.

"Now who gives gifts, who still carries a big bag and a small bag? To take care of the face of the recipient, we must pay attention to light, thin and concealment."

A hotel sales manager in Nanjing said.

According to the manager, last year, up to 6 p.m. before the Mid Autumn Festival, there were more than 40% moon cakes coupons.

What is the story behind the "silent" moon cake coupon? In the interview, the reporter learned a funny roadmap of mooncake coupons.

Before the Mid Autumn Festival last year, Mr. Chen, a government official, received 10 monthly coupons from all sides.

Mr. Chen gave one of his vouchers to his subordinates Xiao Li. Xiao Li gave it to his son's primary school teacher. The head teacher gave it back to his friend, and his friend gave it to a Provincial cadre who had something to ask for.

No coincidence, this cadre is Mr. Chen! He sees the clue from the familiar candle oil on the coupons of moon cakes, though not very sure, but his mind is already mixed up with five flavors.

"In the circulation of moon cake coupons, although sometimes there are no physical objects, the virtual and real human feelings are the biggest.

Perhaps, it is the brand of a "star rated hotel" that has given the face of the giver, has satisfied the vanity of the recipient, and has increased the emotional investment for the next mutual care.

Fang Ming, an Associate Research Fellow of the Provincial Academy of Social Sciences, can be seen as a hit.