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Cultural Creativity Dominates Chinese Fashion

2010/9/13 16:59:00 80

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The upcoming opening ceremony.

Two thousand and ten

Contemporary China

fashion

The "creative design exhibition" is the three China's contemporary fashion and creativity.

space

The new name, the newly renamed creative design exhibition, has accumulated the experience of the first three sessions and has grown faster than expected.

Among them, "Kaiser 2010 China Fashion Design Invitational Tournament (2010CCDC)" is a response which is full of excitement in the industry. The strong cooperation between China Fashion Association and France new fashion international institution is one of the reasons. The more direct reason is also stressed by Chen Dapeng, vice president of the China clothing association.

"2010 China contemporary fashion creative design exhibition" has some changes compared with the previous three. First, it has moved from Shanghai to Beijing to set up more cultural and creative resources, and to settle in Beijing's fashion creative front position - the China World Trade Center center of the CBD core area, which has highlighted the "Chinese contemporary fashion creative design exhibition" as the leading role of China's "frontier" fashion activities.

This year's "China contemporary fashion design exhibition" is divided into three parts. The name of the Chinese fashion design competition will also be changed to the Chinese fashion design invitational tournament. Chen Dapeng said that the naming invitational tournament more directly stated that the activities will be based on the invitation to participate in the competition, hoping that young designers with distinctive design talents and creativity will participate.

According to the introduction, the proportion of invited designers is generally: 30% of designers come from clothing brand enterprises, 60% come from designer brands, and the other 10% are freelance designers.

The other two sections, one of which is a continuation of the Chinese contemporary fashion design static exhibition, including creative clothing and design, creative products and design, creative plane, space design, creative photography, fashion and creative works, and so on. 2010CCDC's works will also be presented in this art space.

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The other is the debut of the "2010 China clothing pioneer brand release season". This is to create a high-end Chinese publishing platform, which is dominated by the China clothing association, and expand the exchange and reference between the excellent brand names in the industry for the promotion of cultural creativity and design value, and even the space and opportunity for cooperation.

Changes and adjustments are based on the accumulation of experience to make it more perfect reform steps, but the purpose and direction is always the same, as Chen Dapeng said: to talk about it is to do one thing: cultural creativity.

In October 1, 2010, designers promoted by 2009CCDC, Guo Pei, Shi Jie, Mashama, UmaWang and NancyK will appear in the 2010 fashion week of Paris under the co organized by China Fashion Association and France New Fashion International Organization, becoming a continuation of last year's creative design invitational tournament.

At the end of October, the new Invitational Invitational design competition was about to start. At this point, Chen Dapeng talked about the "reality" of cultural creativity on the spot of 2010CCDC and his team's visit to Paris.

If you don't have to do something, make a clean road.

China fashion fashion Invitational invitational tournament is the only fashion design competition ever held by China Fashion Association.

Since the establishment of the association, the resources accumulated in the process of promoting the development of the industry can be used as early as possible. This makes the insiders feel puzzled: after so many years, in addition to some of the events, some associations have never been held personally, and now when the design competition is more than some flooding, it needs to "get involved".

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"A lot of people ask me this question. From 2008, we are faced with the background of the development of the industry, which is the fundamental reason for us to join in the creative competition. Cultural creativity will play a great role in the next development of the industry. Under such a big environment, the association is obliged and must play the most active and effective support and promotion role."

Chen Dapeng said.

The fashion industry itself is an industry guided by creativity. This is a point Chen Dapeng always emphasized in his many speeches or interviews. It is not difficult to understand the way in which such a soft power of cultural creativity and technological innovation should be firmly rooted in every aspect of the "clothing power strategy" in such a historical period. At this time, it is a shortcut for us to promote the rise of young pioneers in modern design and to pave the way for their future in the form of competition.

"The whole industry is now facing the strategic guideline that we must achieve the value innovation through the promotion of soft power, so as to successfully accomplish the strategic pformation and upgrading of the industry. The role of cultural creativity will become more important in the future.

Chen Dapeng said.

This is not only a question of a competition, it is very easy to do a competition, but taking the contest as a starting point and beginning to pave the way for young pioneers, it is the core essence of the association's holding competition.

As Chen Dapeng said, the reason why the association has been cautious for many years is to not allow activities to do too much space. The important thing is to contestant's future products or creativity to be "landing" in real time, while the Chinese fashion design invitational tournament has been running in 3 years, and all roads lead to an ideal goal.

"Two landing routes, one in China, the designers entered the exhibition area during the CHIC every year, and launched a strong promotion for them. Another international award-winning designer appeared in Paris fashion week, and worked with international buyers and international media to reach their landing plan in international trade."

Chen Dapeng said.

China International Clothing and Accessories Fair (CHIC) is the most authoritative, professional and most influential international fashion exhibition in China. It can set up publicity and exhibition areas on CHIC. On the one hand, it has strengthened the whole industry's highly valued and active promotion of the concept of creative design. More importantly, CHIC has been linked to terminals at the level of trade and service platform, and has opened various market channels for the exchange and cooperation between these young designers and domestic enterprises, investors or other partners.

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Taking part in the fashion week in Paris is very different from the Chinese designers going to Paris fashion show.

Enter Paris and get close contact with international buyers

"Why did you choose to go to Paris?" Chen Dapeng asked reporters questions. "Since the signing of an agreement between the Chinese Fashion Designers Guild and the French High Fashion Association in 2005 to promote exchanges and cooperation between the two industries and promote the growth of Chinese designers, the Fashion Association of France has been deepening and deepening the understanding and communication of Chinese fashion these years."

During the 5 years, Grumbach, President of the French High Fashion Association, did a lot of work in resource exchange and cooperation between China and France in the fashion industry. The creative design competition sponsored by the costume society can be landed internationally. It is also one of the official activities of the French Fashion Association and the China clothing association in close cooperation with Paris fashion week.

2009 fashion and creative space -- the 5 designers promoted by CCDC and outstanding works from China's contemporary "cross border creativity". During the fashion week of Paris, we opened the "contemporary Chinese creative SHOWROOM" show door to welcome the representatives of international professional buyers, trade companies and international media.

It can be said that this event was the most sensational Chinese fashion event in Paris fashion week after the 2006 Paris's fashion show. It was also a new attempt of Chinese young designers to enter the international fashion market in another way through the promotion of the Chinese clothing association under the promotion of the fashion week in 2007.

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Over the years, the Chinese clothing brands that have tried to go abroad have been successful. But objectively speaking, most of the first "exit" experiences are rather bitter, especially those that have tried to open stores in France, Italy, the United States or Japan.

"Time is a problem. In our international strategy, team building and coping with the different business forms and modes of the European and American markets need to be honed. Talent is a very important issue. To persist in the international market requires strong determination and strong support from the government."

Chen Dapeng said when analyzing the internationalization of Chinese brands.

In fact, whether as an association, a media or a brand, it is eagerly hoped that the government can give strong support to the internationalization strategy of China's fashion brands.

China's fashion brand is international. Its common identity is "Chinese brand". It represents China's image to a certain extent. It is also an expression and display of the development of China's fashion industry in the international field.

Therefore, for these excellent brands that rush to the peak of fashion, the government will push them hard, and they will face less hardships and difficulties, and the international road will also be smoother. The gap between China's fashion and the international front fashion is shortened.

In any case, Chinese brands now have a certain limitation and difficulty in opening up shop in the European and American fashion market. They need time, money and soft power to jointly accumulate and upgrade. Therefore, the association's rate of "creative design group" in another way to attack the international market is to take into account the reality and design a "good win" strategy.

"We do not want to open stores in the world, but international buyers and trading companies to buy designer products. Creative design brands or designer products enter the European market. I think it is very promising.

We organized them to go directly to the buyers of the world's businesses in Paris, and to introduce the brands that match different types and tastes. This is a very good attempt, and I can feel that the works of our designers should be noticed internationally. "

Chen Dapeng said.

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The idea of "SHOWROOM" should come from the inspiration of FASHIONHOUSE in Dusseldorf, Germany. Chen Dapeng has just been there. With deep emotion, Dusseldorf CPD fashion show, once renowned for its international fashion, was almost the leader of the world fashion exhibition in the 90s of last century. Now its scale has shrunk to 40 thousand square meters.

In Chen Dapeng's view, today's clampdown of FASHIONHOUSE is the killer of CPD. European buyers are slowly changing to two or 4 seasons in a year because of the changes in the speed of fashion development. Therefore, the interaction between brands and merchants becomes more frequent and deeper. This is CPD's failure to meet. Therefore, a large number of brands enter FASHIONHOUSE and display different themes according to different forms. The most important thing is the brand in the new business mode of the system, constantly changing the product theme exhibition and new product display, attracting the frequency of commercial buyers.

Will "SHOWROOM" become the Chinese version of FASHIONHOUSE in Paris? Or is such a more realistic "international landing" mode a good step by step for Chinese brands to successfully open stores in Europe and America? Chen Dapeng said frankly, "step by step," the most important thing is to clearly convey the absolute importance of Chinese fashion for cultural creativity, to improve young designers' ability to innovate, and to gradually gain international recognition and gradually achieve more substantive landing cooperation, which is what we need to do now.

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Nowadays, the mode of buyer shop has sprung up in China. From the brand collection store I.T which came up in Hongkong a few years ago to the domestic brand shop NANCYKO of young designers, similar thinking and operation mode have provided a reference case for designers visiting Paris to contact with international buyers, so that they will not be able to communicate obstacles due to the strangeness of business mode.

Of course, in Chen Dapeng's words, the most important thing is to find the conjunction between the contemporary and the traditional, the world and the national and other relative forces in the process of design creativity, and implement the products of their own brands harmoniously. Good and characteristic products are the top priority of attracting international buyers.

"I personally think that this trip to Paris should be well received."

At the end of the interview, Chen Dapeng summed up with a smile, with a very modest tone and a very confident attitude.