No Logo: A Common Phenomenon In Curtain Industry

According to the instructions for use of textiles and clothing in China,

As an important part of home decoration, curtains have the role of "finishing the finishing touch". It can render a specific atmosphere through styles and colors.

In recent years, with the continuous improvement of people's living standard, the demand of consumers is not only more colorful, but also the styles of curtains have evolved from a single flat to a variety of styles, such as curtain, curtain lintel, lifting type, fixed window style and upper and lower opening styles.

The role of curtains began to develop with simple shading and decoration.

However, behind the vigorous development of curtain industry, there are some hidden dangers: at present, most of the curtains on the market are not marked with merchandise.

No curtain

The problem is more common.

In view of this situation, I visited some curtains market in Ji'nan, and found that there were no signs of curtains.

Most of the curtains are "three no products" without trademarks, factory names and price tags.

The material and price of the curtain depend on the salesperson's mouth.

When I visited, I saw the same curtain. The first salesman said it was "rayon", and the second said it was "spinning".

I asked for labels in second stores, "where are the trademarks of the curtains?" the salesperson said.

"The curtain is also a commodity. Why does it not have a trademark?" the salesperson angrily said, "do you want to buy a curtain or a trademark?" in order to prove which statement is wrong, the author went to the first one, and the same situation was also without a trademark, and the salesperson insisted that it was artificial silk.

The curtains are rayon, spinning or even other fabrics.

Shandong link

Most consumers of curtains do not know that when purchasing curtains, they should ask manufacturers for labels, such as manufacturer's name, washing method and product composition.

In the interview, I met a lady who bought curtains.

"When you buy curtains, will you pay attention to the logo?"

"No, as long as the quality and style are OK."

Recognize the hidden danger

Then, with questions and curiosity about the hidden rules of the curtain industry, I called Mr. ou, head of window net, the first media in China's window industry.

"As far as I know, most of the curtains on the market have no commodity labels. Is that so?" - "yes.

Chain stores, many of their products are labelled; for bulk shops, the curtain shop inside the scattered shop, they are holding their own curtain cloth processing themselves.

"Why is there such a phenomenon? Is there a big profit margin?" - "take the profit of finished products between 50-70%, and if you cut the goods by yourself, the profit will reach 100% and some will be higher."

"In the long run, what harm does it do if there is no label?" - "as far as I know, the danger is that the quality is not good enough, it will fade after washing, and it will be easy to fall off after a long time.

The most troublesome thing for consumers is that the quality of the installation is not good, and the curtains will taste pungent after buying them.

"What is the harm and harm to the entire curtain industry?" -- "the harm of curtains is real, and the impact will be accelerated. This will speed up the entire curtain industry brand, and there will be no more stores in the future, only the brand curtain shop.

Rent, wash, pack, exchange, all inclusive.

"In the long run, will there be no adverse effect on the entire curtain industry?" -- "the curtain industry without labels can be described as a child without tutoring, whether the child will go the wrong way, whether it will harm the same kind, or become a useful talent, all need to see the form of the state."

For example, the state requires label goods, the merchant will find labels randomly, so it will have an impact on the industry. "

"In this regard, are there any relevant departments in the country to supervise?" - "if there are, there will be no headache for consumers."

My personal opinion is that we hope that the state will come up with an effective plan to customize what cloth needs and limit material value, which will play a normative role in the development of the industry as a whole.

No label on the curtain appears to be harmless.

In fact, there are many security risks.

Some time ago, the "recall door" incident of IKEA, a leading curtain enterprise in China, was due to its trademark yellow warning: the rope may pose a threat to children under 5 years of age, resulting in strangulation and other bodily harm. We must prevent children from touching the rope or chain, and not noticeable. By the US consumer product safety committee, the curtain rope almost caused children to be strangled. Finally, IKEA recalled 3 million 360 thousand suspicious curtains with hidden dangers in North America.

According to the survey, the thick curtain with floor type will attract children's attention. When children roll in long curtains, they will easily lose their sense of direction and even suffocate.

When a child's head or hand is stuck in a blinds, it is easy to create a tragedy by pulling the rope or winding the neck directly.

By the end of 2009, the US media reported that 8 children died due to curtains.

Even such brand curtains still exist such a big safety hazard, nameless, no label of the curtain's safety hazard can be imagined.

The status quo needs improvement

The reason why curtain industry appears unidentified is first of all, which is closely related to the characteristics of the industry.

As we all know, curtains are from design.

All measurements and installation must be tailored and done manually.

This determines that it is not suitable for mass production, and it is also difficult to take the road of branding.

In such a hotbed, there is also a "chaotic" situation without labels on the market.

Second, it is driven by the interests of the operators.

The cost of finished curtain must be higher than the cost of processing itself.

On this point, Mr. Ou also said that if the profit of the operator selling the finished product may be between 50-70%, if he buys cloth himself, the profit may be 100% or even higher.

Third, the relevant government departments lack the supervision.

This is also the main reason for the unmarked confusion in the curtain Market.

In recent years, with the nationwide property craze and the hot property market, the sales boom of the curtain industry will continue.

In view of this opportunity, the curtain industry should be improved.

First, the curtain industry needs some brands and leading enterprises.

At present, there are few famous curtain enterprises in the country, and there are few potential to open the market in the whole country.

Facts have proved that only one or two companies want to establish brand, which is not much hope.

Once a famous national curtain brand in Taiwan entered the mainland market, it started to make a horse race, but the situation later broke up.

Because in such a huge shopping mall such as China, and the characteristics of the curtain itself, if we want to cover the store in the short and medium term to the large and medium-sized cities in the whole country, it will require huge investment in manpower, material resources and financial resources, and it will probably not get any revenue in the short term.

Two, enterprises on the upper scale can expand appropriately, such as franchise chains and regional agents.

To establish brand awareness, the chairman of the China Textile Association said that the curtains market can be summed up in two words: one is "good and bad", one is "brand is king" and the other is a strong brand.

Three, the relevant functional departments must intensify efforts to investigate and combat.

Curtain industry should be standardized as soon as possible.

We hope that curtain industry can get rid of "chaos" as soon as possible under the joint efforts of relevant departments and brand enterprises.