12 Years Old, Become A Millionaire

09, 14, the 38 year old talked about Dongsheng, which has been running for 26 years.

57 yuan in Han Zheng street.

8 brothers and sisters, talking about the sixth generation of Dongsheng, when he was more than 10 years old, he wanted to go out to do some work.

After coming to Han Dynasty in 1991, he only had 57 yuan. He spent 30 yuan to rent a house and began to make a break in Hanzheng Street.

He began to put up a stall in Hanzheng Street. "At that time, they often fought for the place to fight."

Dongsheng said, "it's better to come slowly."

It's a good idea to sell steel balls and sell onions.

When he left home at the age of 12, he talked about Dongsheng and went home for a year.

Once, his father asked his brother and his elder brother to sell the green onion planted on the street.

The father told them that the cost of the green onion was 2 horns / bundles, so that they could sell 5 horns in the street.

When the two brothers came to the market, they chose the booth separately.

The price of Dongsheng is sold at 3 horns / bundles.

The elder brother did not sell 5 horns, but he did not sell a bundle.

Young Dong Dongsheng did not know that this is "small profits but quick turnover".

When Dongsheng first set up a stall in Hanzheng Street, the cost of 5 points of steel ball, others sold 1 yuan two, talk about Dongsheng sell 1 yuan 4, a little earn 2 points 5 points,

"Although different things are sold at different times, the principles of doing business are interlinked."

Surprisingly, outdated goods sell good prices.

After a steady foothold in Hanzheng Street, it is said that the potential of the Dongsheng businessmen is more and more released, and always wins the victory at the critical time.

In the summer of 1999, there was a toy called "jumping baby", which was popular in three towns of Wuhan. Many businessmen in Hanzheng Street seized this business opportunity and made a fortune.

Although the reaction was somewhat delayed and missed the best time, Dongsheng did not let this opportunity to learn and rushed to the Zhejiang Yiwu "jumping baby" manufacturer for on-site inspection.

Toys are often "gust of wind".

At this point, the "jump baby" has been obviously unmarketable in the market.

"Ex factory price is also dropping, one price per day".

Dongsheng thinks that it will make a profit if we go into a lot of goods in a cheap way.

The wives left behind are very aware of the market situation in Wuhan. "Commodities are saturated, and a lot of sales remain unsalable. Most businesses in Hanzheng Street have begun to return goods to Yiwu manufacturers. How can they purchase this time?"

But Dongsheng has its own idea. "Wuhan has already gone through fire, but the following cities should have a lagging effect".

He still carried a few cheap cars back to Wuhan on his wife's back.

At this time, there is almost no "jump baby" in Hanzheng Street market, and the "jump baby" is booming in the two tier market.

For a while, the huge Hanzheng Street only talked about Dongsheng, and several cars sold quickly.

Although missed the first wave of market, but talk about Dongsheng in the shortest time to earn more than anyone.

Teach people to do business and retain core customers.

People who shop in Dongsheng store will almost always become his regular customers.

"They are my biggest.

No matter who comes to the store to buy goods, Dongsheng will be honest to the client a reasonable price, and persuade customers to first look at other stores to see the price, "goods are not cheated than three."

He can do this because he has confidence in his products, prices and purchase channels.

Most goods, he is sure to achieve the lowest price in the whole Han street.

What he often says is that he wants to get rich and go to Wantong business association to find suppliers of quality slippers. Money is not earned at one time.

"From my hands, I will never let a big client easily go away."

He is just as concerned about his business as he deals with big clients.

Always call the customer irregularly to ask about the business situation of the other party in the near future, and teach customers some methods of operation, timely tell them from the market upstream situation, let them adjust strategy in time.

We must act as a general agent if we want to do large-scale business.

There are thousands of shops in Hanzheng Street, and the homogenization of commodities is serious.

"There are nearly 60 selling gifts in Hanzheng Street just like me."

It's the same thing as making gifts and talking about Dongsheng.

"I don't like to get in touch with terminals because this will bring about the difficulty of collecting accounts."

In his view, the way out is in scale operation, "I want to be a supplier to Hanzheng Street merchants".

"At present, the size of our company is the largest in Hubei and even in Central China.

This has been recognized by Zhang's boss, "he is indeed a gift for Hanzheng Street."

During last Christmas alone, sales of Dongsheng reached about 1000000 yuan, and Christmas will exceed 2 million this year.

Because of the advantages of scale, Dongsheng Geely gift company has become the general agent of many gift brands in Hubei.

To get the general agent is his biggest trump card.

Because of mastering a large number of purchasing channels, most of the gifts business in Hanzheng Street market is now his customers.

There is also a long-term plan for Dongsheng.

In the next few years, he will start his own factory.

He wants to learn from the small commodity market in Yiwu, Zhejiang, and build her own brand with market competitiveness, and strive to penetrate Hanzheng Street's small commodities into the Yiwu market.