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The Secret Of Opening Hundreds Of Chain Stores Nationwide

2010/9/10 10:10:00 96

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09, 10, we need partners.

Entrepreneurship

Generally, there is no business.

Even if it is more difficult, everyone should start up.

capital

。

But a person is not so troublesome, so it is generally personal to be able to do business without a startup.

Ning Xin Yuan is the founder of the famous big fat Shabu restaurant chain in Yuncheng, Shanxi.

He is relying on the word "endure hardships" two words to bring his wife to embrace son, without this business, just get the fruit.

In 1992, Ning Xin house, who lived in long Ju Town, Yuncheng, Shanxi, built a new house, but the house made him carry tens of thousands of yuan.

debt

。

In order to pay his debts, he decided to go to town to do business.

In the unaccompanied Yuncheng, he walked around the streets with his wife, who was two years old, and finally decided to go to the night market to sell pasta with his wife.

The Ningxin hospital, which was financially strapped, bought hundreds of yuan of money borrowed from the villagers when they left home, and bought cooking utensils, bowls and chopsticks, flour and meat dishes, and began training.

In the beginning, Ning Xin Yuan lost money in making money. He gave the stewed meat noodle to the store, gave a bowl of noodles to the stall man, and gave the meat to the poor man who pulled the flat car.

When they deliver food, they have a nice attitude. They want everyone to taste, do not receive penniless papers, and listen to opinions only.

Everyone felt good after eating. He called him a sincere person and began to call him "fat man".

This strategy soon got the effect, because when Ningxin hospital sent food to people, pedestrians thought that these dishes were made by others.

Yu Shining's business is getting better and better.

Later, when he sold noodles to the poor, he always had to sell a large bowl and send a small bowl.

In this way, the reputation of "the fat man with the east wind" has gone.

After a lot of hard work, Ning Xin has given the famous noodle stall to someone else. He took a sum of money and took over a very cold shabby shop in a business, thus having his own storefront.

Depending on a word of sincerity, and the good reputation accumulated before, the mess of Ningxin hospital soon became popular.

One night, an old Chinese doctor who frequented his stalls and he discussed the ingredients of the Shitai pot made Ning Xin's hospital a great benefit.

After constant consultation, he gradually realized that diet culture was promising and formed his secret recipe, and business was better than before.

The folk later spread the matter to "fat man" and met a white bearded old man.

Later, Ningxin hospital visited more than 60 veteran TCM practitioners and obtained many good recipes.

Finally, Ning Xin has its own "Shabu city", and in 1998, applied for registration of "big fat" Shabu Shabu logo, the establishment of a catering company.

Since its establishment, the company has developed 185 chain stores nationwide, covering 13 provinces, municipalities and autonomous regions throughout the country.