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Sequela Of The Hot Market Of Sewing Industry

2010/9/10 10:08:00 38

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Make up equipments

After the market has entered the off-season, the production of enterprises is still very busy.

Because of the shortage of domestic market at the beginning of the year, many foreign trade orders were too late for enterprises to do.

At this time, however, companies are not only busy workers but also busy salesmen.

If you ask the salesperson what they are doing at this time, they will say that they are busy coordinating the after-sales service of the company and distributor, and solving the quality problem for the users.

Salesmen image this kind of work as "wipe the butt".

For the production enterprises, after-sale service is normal and regular. However, most of the after-sales service work is heavier and more stressful than usual.

The main reason for this situation is: from the end of last year to the beginning of the year, the market for sewing equipment has been strongly recovered, and the degree of popularity is beyond our expectation. Many production enterprises are caught off guard and haste to rush to catch up. The quality of the products is not guaranteed properly.

Mr. Z, a dealer in Guangdong, told the writer on the phone that "the small defects of the machines delivered during this period are obviously more than usual. For example, the electrical control system is going to stop and go, and a lot of small problems cause big problems."

Frequent problems in product quality make Mr. Z feel very worried.

I asked him what kind of impact this situation would have on the operation of enterprises. He said, "now I have to spend a lot of efforts to deal with complaints from users and help them solve problems. What is more troubling is that users are worried that there will be quality problems in the future, and that part of the money will be paid".

Mr. Z encountered problems as early as I expected.

At the end of March, when I visited a manufacturing enterprise in Zhejiang, the relevant responsible persons of several enterprises took the initiative to remind the author to pay attention to the hidden danger of product quality hidden in the hot market at the beginning of the year.

At that time, the relevant responsible persons of these enterprises had already felt that the quality of products that were "rushed out" would be in question if they were in short supply.

Mr. G, a general manager of a company, summed up the main factors that cause product quality problems as "three new": new people, new products and new suppliers.

He explained that the new recruits were the newly recruited assemblers. Due to tight production, the new employees had not been able to train properly before they installed the machines.

New products refer to new products developed by enterprises. In order to get rid of business, the relevant production technologies of new products have not been systematically trained and they have been put into production.

A new supplier is a company that temporarily fails to cooperate with others in response to the need for emergency under severe shortage of parts.

Supplier

Purchase parts.

Finally, Mr. G asked the author, "do you say that the quality of products produced under such circumstances can be guaranteed?"

Mr. G said so.

Just when I left Mr. G's company to visit another company, in the office of Mr. R, the general manager of the company, our conversation was interrupted by a dealer's call for half an hour.

In the face of the author, Mr. R repeatedly explained to his dealer why there were so many quality problems in a batch of products.

He said, "you know I have no time to do it, and urge me to deliver the goods every day. I can't help it! Those 500 heads are borrowed from other companies."

The complaint of the dealer obviously made Mr. R feel helpless and innocent.

According to the dealer, it caused the peak season.

product quality

The main reason is that the parts are not qualified.

The author has heard about the abnormal production situation of the parts enterprises in this period, and the responsible persons of many parts manufacturing enterprises also described the tense situation of the production at that time to the author.

In the past two years, during the financial crisis, enterprises were largely reduced, and the market suddenly recovered and products were in short supply. Spare parts enterprises could only work overtime, and shift from one class to two or even three classes.

"We can not say that there is suspicion of Jerry building, but some aspects such as quality control are not in place." -- Mr. Q, head of a part enterprise, said.

According to Mr. Q, because of the shortage of manpower, he sent the non production personnel in the company to the workshop to work.

In order to "grab" parts of the spare parts manufacturers, some of them are sent to the parts factory to help them. For example, send parts inspectors to the parts factory for inspection, so that the whole production enterprises can first ensure that they get the parts they need, and the second is to get qualified parts.

Mr. Q also told me about the funny and absurd stories that happened in some parts manufacturing enterprises.

It is said that some parts factories are busy making mistakes and sending the wrong goods, but the customers (whole machine manufacturers) refuse to return them.

Where did it go wrong? It is said that some parts factories have sold out the scrapped products, and the whole machine manufacturers who bought unqualified parts have not asked for returns.

This shows that, when the product is in short supply, the whole machine production enterprises do not carry out quality inspection after getting the parts as usual, or they will make use of the parts that are not qualified.

It is precisely because the entire production enterprise in order to "catch up", grab business, reduce the quality requirements of parts, the use of some unqualified parts, resulting in the quality of the whole machine is not guaranteed.

There is a price to pay for quick success and instant benefit.

The quality problem is frequent. Even if the after-sales service is timely and thoughtful, it is difficult to restore the disappointment of the users, and it is difficult to make up for the damage caused by product quality problems to the corporate image and brand image.

I hope that the vast number of production enterprises can learn lessons, persist in strict product quality, and enhance users' confidence in domestic sewing equipment.

Today, the whole machine market is in the off-season, and the supply of parts is still very tight.

The shortage of parts is not only due to the shortage of parts factories, but also because of the increasing pressure on the price of raw materials, and the price of spare parts has not been raised accordingly, and the enthusiasm of manufacturers has been severely frustrated.

I hope this situation can cause enough attention of the whole machine manufacturer.

Without good parts, where can a good sewing machine come from?