9 Classic Stories Of Celebrity Entrepreneurship

09, 07, and here are 9 small stories.

There is a barren land on the hillside 30 miles away from a city in the United States. The owner of the site sees the land useless and sells it at a very low price.

The new master brainwashed to the local government department and said, "I have a piece of land, I would like to donate it to the government without compensation, but I am an educating and saving the nation, so the land can only build a university.

The government got the best of it and agreed immediately.

So he donated 2/3 to the government.

Before long, a large scale university stood on this barren land.

The intelligent land owners built student apartments, restaurants, shopping malls, bars, movie theaters and so on on the remaining 1/3 land, forming a commercial street in front of the University.

Before long, the loss of the land came back from the profit of the commercial street.

Harry: buy my circus ticket, complimentary peanuts.

Harry, the American propaganda genius, was fifteen years old when he was six years old and worked as a child labourer in a circus. He was responsible for Hawking snacks in the circus.

But not many people go to the theatre, and fewer people buy food, especially drinks.

One day, Harry came up with a strange idea: to each audience who bought the ticket, he presented a package of peanuts to attract the audience.

But the boss firmly disagreed with his absurd idea.

Harry used his meager salary as a guarantee, asking his boss to give him a try, and promised that if he lost money, he would deduct from his salary; if he made a profit, he would only take half of it.

The boss reluctantly agreed.

After that, there was more than one volunteer propagandists outside the circus Venue: "to see the circus! Buy a ticket for free and give peanuts a good bag!" in Harry's endless cry, the audience was several times more than usual.

After the audience came in, Harry began to hawk up drinks, and most of the audience, after eating peanuts, felt thirsty and would buy a bottle of drink.

After such a circus, the turnover increased by more than ten times.

In fact, Harry fried peanuts with a small amount of salt, so that peanuts better to eat, and the more thirsty viewers, the beverage business is naturally better and better.

Earn millions of golf balls

American Jim Reid accidentally discovered that the golf ball fell into the lake because of the mistake of the ball player. He plunged into the lake with a brainwave, but suddenly discovered that there were thousands of golf balls at the bottom of the lake.

So he began to salvage. He started to do it alone, and later he got more people. He turned to buy these old balls, cleaned them, repainted them, and then sold them again.

Now, he has owned a golf recycling company of his own, and the total revenue has reached about 8000000 dollars a year.

President and Book

A group of American publishers had a long list of unmarketable books, and they sent them to the president for a long time, and repeatedly asked the president's advice. The president who was busy with the administration did not have time to get entangled with it. Then he blurted out: "this book is good!" Publishers have been widely publicized: "there are now books sold by the president."

As a result, these slow-moving books were soon robbed.

Not long after, the publisher sold another book, and he gave it to the president.

The president took a time to ridicule him and said, "this book is awful."

The publisher listened to the exultation. He advertised: "now there are books sold by the president."

As a result, many people sold out of curiosity to buy books.

When the publisher gave the book to the president for the third time, the president accepted the first two lessons and refused to comment.

The publisher advertised: "now the sale of books that the president is unable to reach the following conclusions!"

A batch of small trees to save the hotel

There is a three rate hotel in New York, where business has not been very prosperous. The boss has nothing to do but wait to close the door.

Later, a friend of the boss pointed to an empty flat behind the hotel and gave him an idea.

The next day, the hotel posted an advertisement: "Dear customer, Hello! There is an open space behind the hotel dedicated to the cultivation of memorial trees for visitors.

If you are interested, you might as well plant 10 trees. We take photos for you. We can leave wooden cards on the trees, engrave your name and date of planting.

When you come back to our shop again, the trees are already flourishing.

Our shop charges only $200 for tree seedlings. "

After the advertisement was launched, many people came to the hotel immediately.

Before long, the trees were luxuriant and the tourists were walking in the woods.

Those who planted are even more obsessed with small trees planted by themselves, and often come to visit them.

A group of tourists planted a group of small trees, and a group of small trees brought back a group of repeat customers.

Texas's guest sans freight company has worked hard to expand its popularity, but it has not worked well.

Because the boring content of freight is just like playing the piano to the average American who is the first entertainment and the first consumer.

In desperation, they found a friend in the press and asked him for advice.

The press said the design of the advertising content was best related to the daily life of the Americans.

So they thought of marriage, which is one of the most interesting things for ordinary people.

Later, the company negotiated with a local famous newspaper and made an advertisement on the top hurdle of a local couple's wedding tour: "they spend their honeymoon on the truck for 45 thousand kilometers."

On the second day of the advertisement, a topic was immediately spread to readers: "who wants to come out of the bad idea? The new couple spend their honeymoon on the truck!" "who else is the guest sans freight company?" since then, the company has enjoyed a great reputation.

The president dystocia, making silver coins.

In the fifty-fourth presidential election held in the United States, candidates Bush and Gore received very close votes. However, due to the controversy between the Florida counting procedures, the new president could not be delayed.

The Noob Fayettel company, which originally planned to issue the new millennium presidential commemorative coin, faced the political crisis of the president's dystocia, brainstorm, and turn the crisis into business opportunities. 4000 pieces of Bush and Gore's engraving were ready for the first time.

The silver coin was made of pure silver, three inches and a half in diameter, with no side or side. On the one hand, it was George W. Bush's portrait. On the other hand, it was a portrait of Gore, with an order price of $79.

As a result, a few days later, the commemorative silver coin was ordered, and the company made a fortune by making use of the president's dystocia.

Eggs are held in the hands of women.

Morgan was a big millionaire in the United States. He was a poor man when he was young and his wife went to America.

In order to earn a living, he and his wife opened a grocery store selling eggs.

When Morgan sells eggs, customers often complain that his eggs are small.

After a period of observation and summary, he asked his wife to sell eggs. The result was that the customers not only had little eggs, but also greatly improved their impressions and attitudes towards Morgan.

The reason is that Morgan's hands are big and thick, which makes the eggs look smaller.

Similarly, an egg is placed in a woman's slender hand and a man's strong hand. The egg is not the same egg on the buyer's vision.

A little peasant girl who does not rush for gold.

News of the discovery of gold in California in nineteenth Century led millions of people to rush for gold.

Yam, a 17 year old peasant girl, is also among them.

For a time, the gold rush of California was scarce and life was hard.

Most people did not get gold, nor did Yamal, but she was careful to find water on the mountain in the distance.

So she dug the drain at the foot of the mountain and accumulated water into a pond.

She put water in a small barrel and ran a dozen miles every day to sell water and do a business without money.

Some of the gold diggers laughed at her for holding gold but not selling it, but she was unmoved.

Many years later, most of the gold rush came back empty handed, while yam got $67 million, becoming one of the few rich people at that time.