From A Small Business To A Multimillionaire, Sometimes There Is Only One Layer Of Paper.

09, 06, she was an ordinary peasant girl in Zhaoyuan. Her husband's career was very successful. She could enjoy the life of "rich wife" in the eastern suburb of villa. But she chose to work hard and set up millions of businesses in one year.

Liu Weihong succeeded.

Husband: are you crazy and want to go to heaven?

Liu Weihong started his junior high school graduation.

Back in Yantai, she began to work.

She asked the noodle master for advice, and he tried it over and over again. The taste was quite good, but she thought it was not ideal enough. He decided to go to Beijing to find experts to study the formula.

When her husband found out what she was doing, his first reaction was: the woman was "Crazy"! He put up a good "rich wife" but did not want to go to the fried stalls. Is this not the same as putting up a stall? It is not enough to make such a small fortune. But Liu Weihong still went to Beijing to consult experts without hesitation and chose the most satisfactory formula.

With a formula, how can a shop open? How can it be sold? How can it be linked up? How can it join? A junior high school graduate went to the bookstore to find many books on business.

The husband sneered at her idea: "joining? You still want to be in heaven!"

Long queues on opening day

In March 2004, with the strong opposition of her husband and family, Liu Weihong, who was full of bitterness, opened her first dream shop in Laishan's vegetable market near Yantai University, named "Hongxiang".

She decided to take the low price route and win by quantity.

Because the cost of materials is much higher than that of ordinary ones, others sell food for half profit, but she sets the profit to earn 20 Fen per unit, and the sign "1 yuan 1, buy three gifts, buy five gifts two".

The shop opened quietly.

The shop is clean and bright, with more than 10 employees dressed in uniform clothing, which is refreshing: can you enter the store with lots of people?

In a moment, unbelievable scenes emerged: there was a long queue at the window.

On the day of its opening, it sold more than 4000 and closed the door barely until 9 o'clock in the evening.

On the second day, there were more people and eighty or ninety people at the longest time.

Queuing made Liu Weihong break his brain: when he was in the doorway of others' house, he blocked the business of other people, and got to the road and blocked the traffic.

Sometimes, customers also fight because of jumping the queue, even Liu Weihong himself from the shop to get out of the twist, will encounter a large "protest".

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Twist formula 700 thousand is not for sale.

To eat the twisted flowers to queue up, Liu Weihong's business soon got a reputation in Yantai, and many people came home to join in.

In April, Liu Weihong got the first 9000 yuan from the franchisee. She was so happy that she could not sleep and put the money on the pillow. She said to her husband, "you see, my first store has been successful."

The husband threw a sentence to her: "9000 yuan worth you tired like this?"

One day in May, a Zhejiang businessman made a high price of 500 thousand yuan to buy Liu Weihong's twist formula.

Liu Weihong's first thought was that the man was a liar or a brain.

The husband thought he was a fool.

The man was sincere, three times in more than 10 days, and finally increased the price to about 700000.

However, in these more than 10 days, Liu Weihong has increased to more than ten in the Yantai area's twist shop, the development momentum lets Liu Weihong see the formula's value, she decides how much money does not sell.

What is the value of this mysterious twist formula, which is not sold for 700 thousand yuan, in the hands of Liu Weihong?

She only knew that she was getting busier and busy. Every day, the phone call from all over the country was so busy that her two cell phones kept on and her ears hurt.

She didn't have time to take a bath, because there were 20 unanswered calls in a short 10 minutes, and she repeated the same content over and over again over a long period of time, and for a long time, she saw the phone afraid and nauseous.

Outside her office, there are always a lot of customers waiting for negotiation.

The family and family are difficult for both husband and wife. In Pan Hongcheng's view, women's duty is to take good care of their children and to do decent work when they go out to work.

He always felt that fried dough was a cheap business, almost like a stall.

Liu Weihong sells candied flowers in the vegetable market so that he can't raise his head in front of people. His friend says, "let your wife close the shop."

She doesn't like to take her husband out to eat, and she smells of oil.

The "broad wives" who live in the same district with Liu Weihong are disdained in their teasing: "ouch, how do you do this? As for you, you are not enough to spend a day in your work for a year."

Liu Weihong felt that as long as he could make money, he could do anything.

Because Liu Weihong was busy all the time outside and threw away all the things at home, the couple who had been good at that day often quarreled, quarreled, and even started. Several times, Liu Weihong ran out with anger. She said, "why do I still make money? Why do I do things so hard?" Pan Hongcheng told reporters: "every day, when the children cried, my anger came up. Can the family call home?" every time the two people quarrelled, the daughters were all in the corner, watching them with tears. When they settled down, they would dare to quietly pull together to pull their clothes. "Don't be angry, Dad, don't be angry with your mother."

It makes the child sick.

The turn of events took place in June 2004, and Liu Weihong's vocal cords suddenly went wrong and her voice was so dumb that she could not speak.

Pan Hongcheng had to answer his wife's phone.

In the short half a month, Pan Hongcheng was very enlightened. He felt that as long as he did well, any business could be bigger.

He changed his attitude and formally participated in the management of Ma Hua shop.

The old father was fired.

Liu Weihong's father used to be the manager of her model store. He made 220 thousand of the shop a year, but Liu Weihong found a problem.

In order to save money, the father reduced the lamps and lanterns, and could not bear to turn on the lights during the daytime, and even more annoyed her. In order to save the cost, his father used the "junk bag" of the non food specialties to twist the flowers. He said, he said, "students buy a twist flower, buy two pieces of plastic bags, buy four yuan of flowers for three yuan, he wants four plastic bags, and this plastic bag is 5 cents more. Is it not wasted?" and then later, when he saw Liu Weihong, he quickly hid the garbage bag, and when he left, he took it out again.

Because of these things, she often quarreled with her father and ran away with her father several times.

What makes Liu Weihong more anxious is that when some employees become backbone workers when they become backbone workers, they can not keep up their salaries, and they are baffled.

Later, she found out that the reason for his father was that he had a very "tight" look at his employees, and he often trained people, especially their employees, which affected their enthusiasm.

In March 2005, Liu Weihong could no longer tolerate his father's behavior. She formally asked her father, "Dad, I'm not your girl today. As a general manager, I told you," you go home, you're dismissed. "

She turned to the workers and said, "you have been liberated, and you will never be angry again."

The father who relieved the manager's job was sent to the warehouse by Liu Weihong to manage the vegetable garden.

After that, Liu Weihong worked out a working system and set up a punch card machine.

She said workers are not dependent on human resources, but are governed by institutions.

Starting a company is like having children.

When someone bought ten million of her brand, she refused it without hesitation.

She said, opening a company and giving birth to children is a truth: not to start easily, once started, it should be as their own children to raise, not so helpless, the mother will not abandon their children.

It takes skill to be a mother.

"Entrepreneurship is easy to stay in business," many of the prosperous chain stores soon disappeared, and she must always wake up and continue to bring forth new ideas. Now, apart from the introduction of honey bread, there have been more than ten varieties of twist.

She often checks the operation of franchisees, and carries out "stop" sanctions against shops that are not in regular operation.

It is her usual practice to do the best.

At present, she has opened 1500 chain stores across the country, no matter where she is, there is a queue phenomenon.

Over the past year or more, Liu Weihong has already made tens of millions of assets in chain operations.

Over the past few days, she is thinking of making small twist abroad, and Australia, Japan, South Korea and other places of cooperation intention is under discussion.

Women Entrepreneurship: it's not easy!

Liu Weihong paid too much for her business.

A 29 year old woman did not even have time to buy herself a decent dress, always wearing a black dress, always wearing a black dress, and wearing a winter cotton boot for a while until she was interviewed by CCTV when she bought a red shawl in a hurry to catch the mirror. Because of the long run, her legs were swollen like corbel, her feet were in a series of bubbles, worn out, fester, walking on a limp, had to go to the hospital for two operations, long life irregular, lack of sleep, leading to endocrine disorders, and red patches on her face. When her friend smiled and said she looked like 39 years old, she felt very sad. One

But she had no way to stop and use her words.

Recalling the hardships that I had eaten, Liu Weihong said, I really didn't have the courage to come back again.

Her greatest wish is to turn off her cell phone and sleep for a long time, but this is impossible.

At the end of the interview, Liu Weihong took a reporter to visit the sample store which she personally operated in the Laishan vegetable market.

Her flower shop is quite different in the messy market. The shop layout is antique and orderly, and the melodious and sweet music of cucurbit flute is coming out.

As she walked down the long aisle, I noticed the complex look of her in the shops around her.

I have a feeling that from small business to big business, sometimes it is really just one step away.