Xingcheng, Liaoning, Was Awarded The "China Swimsuit City"

In September 5th, Xingcheng was China.

Chen Shujin, vice president of China Textile Industry Association, executive vice president of China clothing association, Jiang Hengjie, deputy director of Liaoning economic and Information Committee, Cao Aihua, vice mayor of Dalian Municipal Committee, Li Qingxiang, President of Liaoning Textile Industry Association, Shi Wenguang, vice mayor of Huludao, Liu Zongyi of Huludao economic Commission, and Wang Jianhua, vice mayor of Xingcheng, attended more than 300 people.

Xingcheng swimsuit started in the 80s of last century. Nowadays, Xingcheng swimsuit has formed its own industry chain and sales channel.

Most of the swimsuit enterprises in Xingcheng have their own brands, and export products are mainly exported by their own brands. Domestic products occupy a certain middle and high-end market share.

Key export enterprises have their own brands, such as JINXUEER, Jin Xueer, Katie, POLOVI, orange, Yong Wang, SUPWAVE and so on, with a registered trademark of more than 30.

Among them, "JINXUEER" (Jin Xueer) is a famous brand product in Liaoning province.

Some brands have been registered abroad. For example, "butterfly posture" is registered in Italy, France, Russia and South Korea. "Katie dragon" is registered in Russia, France and Germany, and "POLOVI" is registered in Russia.

These brands enjoy a good reputation in the international market, and almost all the products of some enterprises are exported, and the annual foreign exchange earnings are more than 1 million US dollars.

Most of the export products are independent brands, with few processed products or OEM products. Some enterprises export 100% of their own brands.

Since 2006, the Liaoning Apparel Association, the Liaoning Fashion Designers Association and the Huludao De Jong group have jointly held the "butterfly Cup" swimsuit design competition and the "butterfly Cup" swimsuit model competition for three consecutive years. They have not only selected a group of excellent swimsuit designers and performance talents for the Xingcheng swimsuit industry, but also made a large number of talent reserves for the development of the Xingcheng swimsuit industry.

Xingcheng swimsuit has also established a better sales network in China.

Such as "butterfly posture", "JINXUEER", "Jin Xueer", "POLOVI", "Auto Card", "brave king" and other brands in the domestic market has also been well received.

Xingcheng swimsuit enterprises put technological innovation in a prominent position as a source of power for industrial development.

Enterprises attach importance to training design talents and improving their capability of independent innovation.

Many backbone enterprises have established stable professional design teams by recruiting highly educated design talents and enterprises to train their own design talents.

Through various channels, we can capture the popular fabrics, colors, styles and market information at home and abroad, adopt new processing technology and combine traditional Chinese culture, and design and develop swimsuits with different customs and different styles in different parts of the world.

Thousands of new models are listed every year, and some of the top swimwear products have been fashions.

Because of constant innovation, the product has been enduring in the market, not only has sustained considerable economic benefits, but also greatly improved the enterprise's ability of independent innovation.

With the rapid development of the installation industry, the Liaoning Garment Association and the Liaoning Clothing Designers Association have made positive efforts to recommend Xingcheng to become a "Chinese swimsuit city". Today, vice mayor Wang Jianhua has taken the plaque of "Liaoning Xingcheng city - China swimsuit city". This is the plaque of the first national garment industrial cluster in the three northeastern provinces. This is not only the pride of the people but also the glory of the clothing industry. It also indicates that the garment industry has embarked on a new milestone. We believe that with the joint efforts of the government and the swimsuit entrepreneurs, the swimwear industry will create more brilliant achievements for revitalizing the old industrial base in Northeast China with other textile and garment industries. The development of swimsuit enterprises in Xingcheng has provided a new development mode for the development of Liaoning garment industry and even the whole country. In order to better build the name card of Xingcheng swimsuit City, we should accelerate the process of cultivating Xingcheng swimsuit brand and promote Xingcheng swimming.