Mr. Chen: Focusing On Business

The financial crisis of the ebb tide has made the Chinese garment industry realize its seriousness, and experts are fighting against the confused enterprises.

Shao Ligang, a senior visual marketing expert at home, believes that the financial crisis is not a good thing to stand in the perspective of technology development in China's clothing industry.

Display as

display

Commodity planning is the first step of every wave product. When planning a product, a planner or a design director must take into account the performance mode of the product at the terminal. When planning, the layout and planning must be cut in. When the exhibition idea is displayed, the product will be displayed to the product planner. When the plan becomes a product of the ordering product, the display plan will also have clear thinking and prepare the relevant implementation plan.

Many domestic garment enterprises will only be able to display their products only a few days before the start of the order. Some of them even consider the display before the products are listed, so that the master Chen's blind response will lead to many domestic divisions from their products and techniques instead of connotations.

What businesses really need is a profitable shop, especially if the financial crisis may change consumer spending habits, how to clear terminal sales and maintain a virtuous circle development.

For example, through visual merchandising to store, attract as many customers as possible into the store; display accurately the brand culture, connotation and brand positioning to consumers, so that customers can be interested; use scientific and reasonable flow guiding design to retain customers and make them pay attention to products; more importantly, improve the effective display rate, show the quality and location of the product, attract customers to try it on; because reasonable terminal display, sales status can accurately feedback product information to enterprises, enterprises can also make a series of follow-up plans correctly, and lay a solid foundation for maintaining a virtuous circle development.

All of these put forward new requirements for Chen Li and now.

First of all, Chen Li Shi is a highly sensitive and managerial worker. He needs the qualities of an artist and the ability to allocate and manage personnel and goods. He also needs excellent marketing strategies and means, which can perfectly grasp the propriety of dreams and reality, which can lead consumers to pursue their dreams and make consumers feel that their dreams are not unrealistic and remote.

At the same time, they are the interpreters of fashion designers' intentions.

Fashion designers convey design concepts by clothing works, but the abstract design concept is not understood by every consumer.

It is necessary to convey the intention of the fashion designer correctly to the consumers, so that the consumers can feel, understand and recognize the design concept of the fashion designer, so as to resonate eventually.

A case study of international brands can show that when they display their designs, they are not treating themselves as artists, but putting themselves in the atmosphere and links of business operation, playing a vital role in the overall marketing.

This requires not only a solid knowledge of art and artistic accomplishment, but also a good understanding of brand style, fashion design, customer psychology and company marketing strategy.

Display itself is a closely integrated art and business.

Business operation is the behavior of the enterprise as a whole, not the individual's thoughts and performance.

The purpose of hiring Chen Li is to help brands realize their dreams instead of helping them realize their dreams.

Chen's works are ultimately to cater for the market, to cater for the customers, to win the chance of survival for the brand, and to enhance the competitiveness of the brand.