"Price Dilemma" Plaguing The Clothing Market

Shopping malls:

A month after the beginning of autumn, the autumn dress on the market has been listed. Is the price of new autumn clothes still falling? Do consumers feel the subtle changes in prices? Reporters interviewed some consumers in the new world department store. Xiao Li, a college student, said, "I come to the mall to buy summer clothes, and the discount is so low. I'm afraid I won't be able to buy such a real thing next year.

The working class is less than telling our newspaper reporter: "it's expensive! The price of autumn clothes is too expensive. I see the weather turn cool, I want to buy some long sleeved clothes, but they are too expensive. I remember not so expensive last year. My salary rose this year, and I did not expect clothes to rise with my wages."

Aunt Wang is a successful business owner. Her answer is, "Okay, these autumn clothes are a little more expensive than last year, but they are not too ridiculous."

The new world department store brand clothing salesman told our reporter that this year's new autumn clothing overall rise of about 30%, last year, the brand's autumn dress is the most expensive and more than 600 yuan, and this year's new autumn clothing price range is 500 yuan -800 yuan per piece.

A brand agent took part in the autumn clothing ordering meeting held in May this year. At that time, the manufacturer claimed that the price of the new autumn suit would float about 15% due to the increase of fabric and worker's wages.

She said, "the cost is high and the price will rise. Our agent Brand Company has increased the price increase by less than 20%."

"Late season or lower grade inventory mostly concentrated in the channel link, we sold most of the clothing in the first half of the year is far from the cost of inventory stock."

A brand clothing agency Miss Zhang said.

It is understood that, because of the challenges faced by exports, and in order to ease the economic pressure caused by overloading of garments, many manufacturers are directly exporting to domestic sales, while domestic sales are extremely competitive. Businesses are compelled to increase their actions in reducing inventory and selling goods, and low price promotion has become an important strategy to attract consumers.

Wholesalers: not up.

Compared with brand clothing, some small and medium-sized clothing wholesalers are having a hard time, and the rise of raw materials makes them in a dilemma.

"Manufacturers are forced to raise their prices under the pressure of cost, but we, as wholesalers, are afraid that raising prices will scare retailers and customers. It is difficult to digest the cost pressure without raising prices. There is no way we can not do a losing business."

A clothing wholesaler said.

"Brand agents are different from us. Their profits are higher and the cost impact is not so great.

Moreover, they have advantages over us and the cost of pferring them is easier. "

Insiders said, "cotton prices will continue to rise.

On the one hand, many cotton suppliers have already been reluctant to sell. They are looking forward to higher prices, which will lead to a tighter supply in the cotton market. On the other hand, it is now the autumn and winter clothing manufacturing period, which is the real demand for cotton.

This will inevitably increase the price of clothing downstream. "

"The prediction of the price rise of downstream garment enterprises is likely to break out in the second half of this year."

A zoo owner who made wholesale trade in foreign trade told our reporter that he seemed to know the clothing industry chain well. In the first half of the year, the clothing prices in his shop were almost sold out. He said: "at that time, the clothing prices of our market were all pressing again and again, so long as the consumers would sell the money, but it was also because we would have a good and cheap wholesale source.

But one of my friends who made cloth business said that since May, the textile mill has entered the peak season for autumn and winter clothing production, and the amount of cotton used in autumn and winter fabrics is even larger. The fabric business has already risen in price, and the cotton price is still high.

Therefore, the price of our new autumn clothes is higher than before. We can only raise the price, but now the price is too high for us. We can only press the price and win the high price at a low price.

Internet clothing: still on sale

Stores have no longer continued to deal with the price cut style, pressure to raise clothing prices, and the network for sales channels have felt the rising cost of raw materials costs brought pressure?

Taobao gold crown seller aka's new autumn dress price is not high, its customer service staff told this reporter that their family's autumn money is now 5% off, which is not very discounted for aka is a very strange thing, she said: "we are not yet clear about raw materials up."

She also said that araka's factories and warehouses were together, and they, as online salesmen, had not received the information that the price of raw materials had risen and demanded the rise of clothing prices.

5 the sale of the crown seller is almost the same as that of last year. Its customer service staff also told reporters that they were not very clear about the situation of raw materials rising.

5 the crown Taobao seller's clothing baby has been selling clothes to the world, and its salesperson Yi Baobei told reporters, "because the cost of autumn and winter clothes is relatively high, and now the raw materials are also rising, so the price of our autumn and winter clothes is also more expensive than before, but the amplitude is smaller."

It seems that compared with the physical store, the sales price of online clothing does not seem to be "blowing up the price".