Italy Luxury Brand Prada &Nbsp; (PRADA)

Italy

Prada (PRADA) is the most famous luxury brand in Italy. The most popular place of the 2 international fashion week in is the show of Prada (PRADA).

Prada (PRADA) is popular all over the world. Japan, Taiwan and other places are crazy. People on the street are carrying nylon bags on Prada (PRADA).

But few people know that the history of Prada (PRADA) originated in the 1913, and was based on the manufacture of high-grade leather products.

Prada (PRADA) attaches great importance to product quality. All the fashion accessories of Prada (PRADA) are made in the highest standard factory in Italy. That is why the wearing of Prada PRADA products is very comfortable.

Despite the emphasis on younger brands, the quality and durability standards remain the same, with particular emphasis on the complete after-sales service. This is also the tradition of PRADA, a modern leather product.

Prada (PRADA) can be described as an old brand, but because its production is perfect, no matter how old and young, the brand recognition of Prada (PRADA) is no less than that of any other brand.

To recall the brand history of Prada (PRADA), we must talk about it from the beginning of twentieth Century.

Italians focus on family values, and fashion industry is no exception. Prada (PRADA) is one of them.

Prada (PRADA) was first established in the early twentieth Century. Because of the frequent commercial trade and pportation business, the founder Mario PRADA began to create a series of hand-made leather products for travel, and opened a boutique in 1913.

In 70s, with the change of fashion environment, Prada (PRADA) was almost on the verge of bankruptcy. In 1978, Miuccia Prada (Miuccia PRADA) jointly took over Prada (PRADA) with her husband Patrizio Bertelli and led Prada (PRADA) to a new milestone.

When Miuccia Prada (Miuccia PRADA) took over, Prada (PRADA) was still handed down in Europe and handed down from generation to generation. If there is no innovation and breakthrough, it is easy to decline.

Miuccia Prada (Miuccia PRADA) tried to find new materials different from the traditional leather materials. After many attempts, he found nylon cloth from the material used in the air parachute. It was built on the basis of lightweight and durable. The black nylon bag was red and red. Prada only launched its first autumn and winter fashion show until 1989. A lot of praise was given to the design at that time. In 90s, the minimalism of the slogan "Less is More" came into being, and PRADA's simplicity and uniform aesthetic design coincided with the trend.

In 1993, Prada (PRADA) launched the men's wear and men's shoes series in autumn and winter. For a while, men's wear and accessories became the best fashion to pursue modern simplicity and modern fashion. In the late 90s, the leisure movement was feverish. Prada (PRADA) launched the PRADA Sport series, featuring both functional and popular design, resulting in a whirlwind.

The performance of Prada (PRADA) is mainly due to the integration of PRADA's design and modern people's life style. Not only in cloth, color and style, the philosophy behind its design coincided with the modern people's dual mentality of pursuing practicality and beauty, but also achieving a perfect balance between machine and aesthetics. It is not only the display of fashion trend, but also the ultimate of modern aesthetics.

Prada (PRADA) brand files:

Founder: Mario PRADA

Designer: 1913 Mario Prada (Mario PRADA); 70s began Miuccia Prada (Miuccia PRADA).

Brand line: PRADA, Miu Miu (sub line)

Category: clothing, underwear, leather goods, accessories

Design style: the combination of knot elements is just right, fine and rough, natural and artificial, different quality and texture fabrics are unified in natural colors, and the artistic temperament is very strong.

Reference price: a Prada (PRADA) suit ranges from 2200 to 6000 dollars.

Prada (PRADA) official website:

Http://www.prada.com/