2010: Apparel Industry Looking Forward To Professional Services

Standing at the door is a way of clapping and warmly welcoming. Customers can only feel pressure when they enter the door. Customers pick up one at a time.

We often see customers pick up a piece of clothing in front of the mirror, or take it on the hand to look at the clothes as a form of thinking.

At that moment, what did customers think of? Many salesmen were eager to sell their products to customers, and began to introduce the clothes of their customers.

The traditional marketing model is like this.

In fact, what customers think at this time is, "what kind of effect will I put on?"

Most clothing brand training for sales skills includes product knowledge, FAB (characteristics, advantages, benefits), how to add sales promotion and so on. Obviously, it is positioning the sales process centered on products and salesmen rather than focusing on customer needs. Under this traditional mode, there will be the following situations:

When a customer enters the door, after greeting them warmly, the customer will ask the customer "what do you want?"

When the customer does not have a whole concept of the shop product, the employee will pick up a dress and show it to the customer. "This is a new product. It suits you very well," he said.

If the customer shakes his head and shows no interest, the waiter will pick up another quickly and say, "this one is good. Many guests like it."

The customer shook his head again, and the employee promoted another item: "what about this one? This is the new one this year. You can try it, but you can't see the effect."

So blindly recommending and trying to invite a try on will make the customers feel great.

When the customer tries on a certain dress, the waiter will praise it very much: "very good, very suitable for you".

If the customer says, "this is not very suitable for me, I don't like this design and color", and the employee immediately says, "no, I think it suits you very well. This design is very popular this year, and we sell it very well."

And even began to skillfully introduce the product's FAB: "this design is very special, especially its version is the self-cultivation version, the hem is also a close up design, it is very close to wear, purple is also very easy to match......"

So so.

You know, the customer most dislikes is to repair the version of the version and purple.

Even with a wealth of product knowledge, customers can't be touched.

Because customers do not buy the best products in the shop, they are the most suitable products for him.

The speaking sales mode will make customers feel like a fool, but it has nothing to do with themselves.

Understanding customer needs, introducing products pertinent, and using product knowledge to answer customer questions are the sales models that focus on customer needs.

Service personnel should not start with selling and introducing products, but should give customers the appropriate space to browse and think, starting with questioning and communication.

When customers enter the shop, they do not have a general understanding of the product configuration category and style at a time. What employees need to do is to provide enough information for customers to understand and judge, and then give advice and choice appropriately.

"Hello, sir, you can see that this one has three colors. It's very convenient to match jeans and casual pants. If you are used to wearing jeans, you don't need to worry about the effect of matching."

"This pure color shirt looks very nice, and this checked shirt is more vibrant and atmospheric. What kind of occasion do you want to wear?"

"If you wear more leather shoes and light colored casual pants as you mentioned, I suggest you try this self-made T-shirt, or this loose shirt, or even a slightly more formal shirt. It's a combination of three different styles. Which one do you think is more in line with your requirements?"

Ask questions properly, be willing to listen, and not be a talkative salesperson.

Shop assistants should choose product introductions from the perspective of customers, rather than introduce products that they like or think they are the best.

In such a communication, customers will lay down their guard mentality and be willing to listen to their opinions.

Standing at the door is a way of clapping and warmly welcoming. Customers can only feel pressure when they enter the door. Customers can say that every time they pick up a piece of clothing, they say that a good sales promotion method will catch up with customers.

Nowadays, customers are more and more in need of autonomy and independent space. Service personnel should have professional collocation skills and rich information about popularity. Communication and communication with customers should be to understand the customers' wearing styles and habits, provide professional advice and choice, and solve the customers' concerns. This is the trend of future service and promotion mode.