Clothing Promotes Consumption, Fashion Industry Becomes The Leader.

The new 30 year development plan of Shenzhen has been reheated recently. In the eleven executive session of the five municipal government held in September 10th, the newly approved action plan for Luohu's first pilot construction of the international consumption center attracted widespread attention.

The action plan puts forward that in the future, Luohu will revolve around the main line of accelerating the pformation of economic development mode, through urban renewal and expansion and expansion of industrial space, leading by the fashion industry, creating the grand development goal of integrating the Pearl River Delta, serving the whole country, radiating the Asia Pacific and affecting the global international expense center.

As a focal point of the plan of action, Luohu builds the pillar industry of international consumption centers.

Promoting consumption

As the cradle of Shenzhen's commerce, Shenzhen's traditional commercial consumption center has developed for decades. Luohu already has a complete commercial infrastructure and has established a diversified and multi-level commercial network layout.

Within the jurisdiction, "East Gate people south Baoan south" commercial Golden Triangle, Sungang area, Shui Bei Tian Bei special business district and other consumer centers are scattered everywhere, with rich consumption levels, full format and wide market.

In addition, its geographical advantages adjacent to Hong Kong and Macao, after years of market cultivation, has become the preferred area for many overseas consumers to spend deeply.

Good commercial foundation has become an advantageous position for Luohu to build an international consumption center.

In recent years, with the development of the economy and the upgrading of the industry, the fashion industry represented by gold jewelry, clothing and high-end handicrafts flourished in Luohu and became a leading industry to promote economic development and promote consumption.

It is understood that at present, the gold jewelry industry in Luohu has long been the leader of the national gold jewelry industry, and the jewelry processing and sales business in Luohu has reached more than 1500 units, and its production and marketing value is about 80000000000 yuan.

Luohu's whole industry gold processing accounts for about 70% of the annual delivery volume of Shanghai gold, platinum and diamond exchanges.

The clothing industry in Luohu is also developing rapidly.

From the early processing of raw materials, OEM processing, to the subsequent brand agent, and then to its own brand.

Today, the fashion industry in Luohu has realized the leap from "Luohu processing" to "Luohu manufacturing" and then to "Luohu creation".

Luohu now has dozens of high-end clothing brands, such as vincinho, An Ruijing, Xiangtan, Yifei, Long Hao, and so on. These private brands have established good brand value in the domestic and foreign markets, and become the pioneers and banner of Chinese fashion.

Handicraft industry is also another fashion force for Luohu fashion consumption.

It is understood that nowadays, the handicraft industry base, which is full of JINGWAH Art Exhibition Center, Shenzhen Antique City and hang Cheng Yi, has begun to take shape in Luohu, and has gradually become a highlight of Luohu fashion consumption.

The JINGWAH Art Exhibition Center, located in the Sungang area, is one of the main distribution centers of China's fashion household arts and crafts. It has built a comprehensive selling platform for arts and crafts covering the whole country, forming a certain industrial agglomeration effect.

Shenzhen Antique City, as a "national cultural industry demonstration base", has more than 2000 business operators and has become one of the three largest antique professional markets in China with large scale, complete varieties and complete supporting facilities.

"

Transformation way, occupy "smile curve" ends

Compared with the traditional manufacturing industry, the emerging fashion industry has more brand value added and greater profit margins.

In recent years, under the guidance of the government, Luohu's gold jewelry, clothing and other industries have jumped out of the traditional development mode to realize the pformation of the development mode, upgrading from the manufacturing industry to the fashion industry, and occupying the two ends of the "Smiling Curve", thus successfully realizing the leaping development of the industry.

Holding festival exhibition to create high-end fashion culture

The fashion industry in Luohu is developing rapidly. However, due to cultural reasons, consumption ideas and so on, the construction and creation of fashion culture and fashion atmosphere still can not meet the requirements of building an international consumption center.

To this end, the action plan clearly put forward that next step, Luohu will seize the two high-end of creative design and brand marketing, strive to build Shenzhen fashion industry, and strive to build a fashion industry exhibition marketing, fashion design and fashion culture center, to provide fertile soil for further development of the industry and the cultivation of the market.

In order to gradually form distinctive fashion culture and create a strong fashion consumption atmosphere, it laid the foundation for Luohu to build an international consumption center and build a fashion city. In July this year, Luohu District launched the "Luohu Fashion Night" a large-scale platform for displaying fashion culture.

According to the plan, the theme of the event is the latest releases and exhibitions of fashion products such as jewellery, costumes, sports and leisure, cars, and red wine.

The activity is guided by "fashion and quality", integrating the resources of the fashion industry, fully mobilizing the enthusiasm of the enterprises, and inviting the fashionable personages and social elites from all over the world to attend. Its goal is to strive to gradually become a fashion trend with certain international influence.

In July 10th, the first "Luohu Fashion Night" campaign was successfully launched. The theme of the fashion show gathered dozens of clothes and jewellery brands in Shenzhen. On the evening, Shenzhen's leading women's fashion show at the local level, the new fashion show of Italy, the United Kingdom, France, the fresh and vigorous dance and so on, all impressed the participants.

From September 15th to 19 this year, Luohu District will hold the 2010 Shenzhen jewellery Festival.

Unlike the past, this year's "jewellery Festival" will be held at the same time as the 2010 Shenzhen International Jewellery Fair. Through the strong combination of "one festival and one exhibition", the activities will reflect each other, showing the fashion beauty of Shenzhen jewelry to Shenzhen residents and tourists both at home and abroad, and create a carnival fashion for jewelry consumers and consumers alike.

It is worth mentioning that a number of "Luohu Fashion Night" activities featuring jewellery display are also held during the Jewelry Festival. During the festival, "TTF Oriental beauty jewelry night", "Zhou Dasheng fashion jewelry night" and "Jin Jiali fashion jewelry night" and other fashion events will be held at Luohu Jun Yue Hotel.

The event will invite famous models at home and abroad to show the best jewellery products of Shenzhen brand jewellery, and invite famous celebrities from home and abroad, Shenzhen apparel, finance, commerce, culture and creative industries to attend the distinguished celebrities in Shenzhen. We can enjoy the luxury of jewelry and experience the Luohu fashion culture.

And the "golden wedding ceremony" new product exhibition held by Cui Hua jewelry, "impression of hundred Thai and harmony beauty" held by hundred Thai jewellery, and activities such as "let the world look at Oriental beauty" organized by Yihua jewelry will undoubtedly further enhance the charm and influence of Luohu's fashion industry.

In addition, the "Luohu Fashion Night" also held a luxury car exhibition from excellent to excellent on the evening of 11, in order to further enrich the connotation of fashion culture and meet the needs of different fashion consumers.