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Xingcheng, Liaoning, Was Awarded The Famous Chinese Swimsuit City

2010/9/14 15:45:00 104

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September 5th, 2010 China Dalian International

Clothing textiles

Good news came from the Expo. Xingcheng was awarded by the China Textile Industry Association and China clothing association.

China swimsuit City

This is the first city in China to win the title.

The ceremony was presided over by Wang Chong, executive vice president and Secretary General of Liaoning clothing association.

Chen Shujin, vice president of China Textile Industry Association, Jiang Hengjie, executive vice president of China Apparel Association, Lin Xiaogang, deputy director of Liaoning economic and Information Committee, Cao Aihua, vice mayor of Dalian Municipal Committee, Li Qingxiang, President of Liaoning Textile Industry Association, Huludao deputy mayor Shi Wen Guang, Huludao Economic Committee director Liu Zongyi, Xingcheng vice mayor Wang Jianhua, and more than 300 people attended the ceremony.

Xingcheng swimsuit started in the 80s of last century, and now the swimsuit in Xingcheng has formed its own.

industry chain

And sales channels.

Most of the swimsuit enterprises in Xingcheng have their own brands, and export products are mainly exported by their own brands. Domestic products occupy a certain middle and high-end market share.

Key export enterprises have their own brands, such as JINXUEER, Jin Xueer, Katie, POLOVI, orange, Yong Wang, SUPWAVE and so on, with a registered trademark of more than 30.

Among them, "JINXUEER" (Jin Xueer) is a famous brand product in Liaoning province.

Some brands have been registered abroad. For example, "butterfly posture" is registered in Italy, France, Russia and South Korea. "Katie dragon" is registered in Russia, France and Germany, and "POLOVI" is registered in Russia.

These brands enjoy a good reputation in the international market, and almost all the products of some enterprises are exported, and the annual foreign exchange earnings are more than 1 million US dollars.

Most of the export products are independent brands, with few processed products or OEM products. Some enterprises export 100% of their own brands.

Since 2006, the Liaoning Apparel Association, the Liaoning Fashion Designers Association and the Huludao De Jong group have jointly held the "butterfly Cup" swimsuit design competition and the "butterfly Cup" swimsuit model competition for three consecutive years. They have not only selected a group of excellent swimsuit designers and performance talents for the Xingcheng swimsuit industry, but also made a large number of talent reserves for the development of the Xingcheng swimsuit industry.

Xingcheng swimsuit has also established a better sales network in China.

Such as "butterfly posture", "JINXUEER", "Jin Xueer", "POLOVI", "Auto Card", "brave king" and other brands in the domestic market has also been well received.

Xingcheng swimsuit enterprises put technological innovation in a prominent position as a source of power for industrial development.

Enterprises attach importance to training design talents and improving their capability of independent innovation.

Many backbone enterprises have established stable professional design teams by recruiting highly educated design talents and enterprises to train their own design talents.

Through various channels, we can capture the popular fabrics, colors, styles and market information at home and abroad, adopt new processing technology and combine traditional Chinese culture, and design and develop swimsuits with different customs and different styles in different parts of the world.

Thousands of new models are listed every year, and some of the top swimwear products have been fashions.

Because of constant innovation, the product has been enduring in the market, not only has sustained considerable economic benefits, but also greatly improved the enterprise's ability of independent innovation.

The development of swimsuit enterprises in Xingcheng has provided a new way for the development of garment industry in Liaoning and even in the whole country.

Development mode

In order to better build the name card of Xingcheng swimsuit City, speed up the process of cultivating Xingcheng swimsuit brand and promote the rapid development of Xingcheng swimsuit industry, Liaoning Garment Association and Liaoning garment designers association have made positive efforts to recommend Xingcheng to become a "Chinese swimsuit city".

Today, vice mayor Wang Jianhua received the plaque of "Liaoning Xingcheng - China swimsuit city". This is the plaque of the first national garment industrial cluster in Liaoning and northeast three provinces. This is not only the pride of Xingcheng people, but also the glory of Liaoning garment industry, which also indicates that Liaoning garment industry embarks on a new mileage. We believe that with the joint efforts of Huludao Xingcheng government and Xingcheng swimsuit enterprisers, Xingcheng's swimwear industry will create more brilliant achievements for revitalizing the northeast old industrial base with the other textile and garment industries of Liaoning.