Personalized &Nbsp; Breakthrough Road -- World Clothing Shoe And Hat Net "Help Enterprises Wintering" Series Of Reports (&Nbsp; Five)

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First, let's talk about the personalization of clothing consumption.

This is an era of personalized popularity. It is also an era of individual publicity. More and more people are no longer satisfied with blindly following the crowd. What they want is different from others. They are unique in the vast sea of human beings.

Especially for young people in the modern age, this characteristic is particularly prominent in them.

Clothing, for such a group, is officially one of the main positions to highlight its own uniqueness.

5 years ago, some consumers liked to invite friends to buy clothes in some small shops because the clothes there were cheap.

After 2004, it is a fashion to choose the brand clothing that you don't dare to buy before in the mall.

However, 3 years later, they began to go out of the shopping mall, and were keen to "wash" some of their favorite items in some fashion shops.

Now it is no longer satisfied with buying clothes in shopping malls.

From satisfying shopping malls to buying clothes to love small shops "washing" clothes, the change of consumption patterns does not mean that consumers' consumption psychology has returned to their original place.

With the increase of income, people began to pursue brands, and the improvement of individualization consciousness made people no longer blindly keen on a brand, no longer relying solely on businesses and prices, and the consumption mentality gradually matured.

To grasp such a consuming mindset and to introduce personalized clothing or products that can reveal a certain characteristic accurately and timely will undoubtedly make their brands quickly establish a strong impression in the consumer groups and expand their popularity.

At the same time, personalized clothes also cultivate consumer loyalty. After understanding the brand, when consumers have similar needs, they will first look for products under your brand.

Therefore, on the one hand, we must maintain individuality and maintain persistence on the one hand, so that we can steadily expand consumer groups and move towards brand success.

Besides, the personalization of clothing brand.

Of course, before discussing the personalization of a brand, the first guarantee is the integrity of your brand.

That is to say, the individualization of brand is based on the integrity of the brand.

As mentioned above, the personality of this era is highlighted. For the brand, how to make the consumer remember you and pay attention to you in many brands requires the personality of the enterprise.

In the past, as long as the quality is perfect and the market is not a problem, it is no longer suitable for this era. The brand of an enterprise must be different from other brands. Whether it is a product of a brand or a brand culture, or a brand's pursuit, it should be individualized.

Follow the wind or imitate the product, although it can make the enterprise flourishing for a while, but it is absolutely impossible for the enterprise to get the momentum of rapid development.

Without their own brand culture, brand characteristics, and want to be based on the clothing market for a long time, this extremely competitive circle is nothing more than an idiotic dream.

Therefore, personalization should be embodied in the whole process of product production and sales, and be embodied in brand building. Only when such enterprises have the basis of breakthroughs, can they have the power to develop and grow.